ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Marketing Insider Group

DECEMBER 20, 2021

Each asset and content category should be graded using a predetermined rating scale. If you never perform content audits, you’re at serious risk of wasting time, money, and effort creating content that doesn’t help you accomplish any of your larger goals (like subscriptions, conversions, and sales). It’s just not a risk worth taking.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Lead Agency

JULY 13, 2020

77% of Internet users read blogs , so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods.

Generation 112

Generation Paid Search Agency B2B Sales Custom Publishing 112

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Avoid direct sales messages in this type of content. Software company Autodesk named their blog after a scientific phenomenon relating to objects traveling through space. Quick Takeaways.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. To capture leads, obviously we need forms and lists so we can save contact information and begin a nurturing process appropriate to the prospect’s sales-funnel level. Every blog should have a subscribe form.[/caption]This

Design 0

Design Top of Funnel Tips Leads 0

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Sales produces new orders. Four Productivity Categories for the Marketing Factory. Measurement. and operational excellence.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Biznology

AUGUST 30, 2017

You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post? Have you given up asking your SMEs to write a blog post?

SME 174

SME Webinar Metrics Curation Copywriting 174

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Today, we break down the most important categories of marketing tools. Direct Dials: The Secret to B2B Sales Success. For those who aren’t familiar, connect rate—or reach rate—is the number of calls it takes for a sales rep to connect with a potential buyer.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Outgrow

DECEMBER 6, 2022

For example, your sales, marketing and other teams can launch their own campaigns and use these individual links for their respective campaigns. . We’ve introduced two new categories of data. The post Outgrow Product Update Blog- October 2022 [20+ Outstanding Features] appeared first on Outgrow.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Mereo

JANUARY 8, 2021

AUSTIN, TX (JAN 2021) — Mereo LLC, a leading consultancy to Fortune 50 B2B organizations and high-growth mid-enterprise companies, has been awarded the bronze medal for the Top Company Blog category in the Top Sales Awards 2020, selected from hundreds of global participants. EXPLORE THE AWARD-WINNING BLOG. ABOUT MEREO.

Peer-to-peer 50

Peer-to-peer B2B Thought Leadership Enterprise Management Paid Search Agency 50

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof is more persuasive when reviewers or influencers are viewed as competent or more acquainted with the industry or product category than the observer. Uncertainty. Similarity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Conversica

APRIL 9, 2021

Conversational AI is a fairly broad category. So, let’s drill down into a few examples: Virtual Personal Assistants: This category includes Amazon Alexa, Google Home, and Apple’s Siri; voice-activated assistants which carry out a specific task on behalf of the user. The post Blog: What Are the Benefits of Conversational AI?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Webbiquity

AUGUST 17, 2021

And the best part is you can generate more sales directly from your pins on Pinterest! One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. The most popular categories are food and drink followed by home decor. What Can Pinterest Do for Your Business?

Social Media 359

Social Media Advertising Channels Media Business 359

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Marketing Insider Group

DECEMBER 5, 2022

This means that ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. But sometimes, the CEO or the board wants to “extend the brand,” get a story picked up by the New York Times , and sometimes sales folks want to work under the cover of a nice, massive awareness blitz.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Zoominfo

OCTOBER 18, 2022

Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue. The first thing you have to look at is what category you’re in,” Hanson says. “Do Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Marketing Insider Group

AUGUST 25, 2015

Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You Are In Charge Of Your Sales Destiny. Use Content and Blogging To Differentiate Your Selling Efforts. And, blogging is one key tool to help your personal strategy.

Statistics 100

Statistics Differentiation Trade Show B2B Sales 100

Conversica

SEPTEMBER 1, 2020

I am delighted to announce that Conversica—a category creator and leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale— raised $20 million in a Series D funding round led by our friends at Hollyport Capital. This might be surprising to some.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Vision Edge Marketing

APRIL 9, 2024

For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. Sales-centric strategies concentrate on closing deals. Today’s B2B buyer expectations have significantly changed. They are all about making the number.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Conversica

FEBRUARY 12, 2021

We all know the story—Marketing generates leads, Sales follows up those leads in an attempt to gauge interest, answer questions, and convert them. The more effective a Sales team is in these factors, the more successful the team is likely to be. At Conversica, we refer to the factors contributing to Sales effectiveness as “the 4Ps.”

Effectiveness 52

Effectiveness CAN-SPAM Sales Cycle Sales Qualified Leads 52

The Point

DECEMBER 5, 2023

However, remember that the threshold may also include bulk sends from sales tools like SalesLoft or Outreach. True personalization – understanding your prospect and segmenting message and offer by persona, industry, and other categories – is something else entirely.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Zoominfo

MARCH 1, 2021

Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Budget and Resource Use. Budget and Resource Use. Customer Experience.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Sales and Marketing Standups: The Secret Weapon for Account Based Marketing. Enjoy! – – –.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Conversica

SEPTEMBER 1, 2020

I am delighted to announce that Conversica—a category creator and leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale— raised $20 million in a Series D funding round led by our friends at Hollyport Capital. This might be surprising to some.

Peer-to-peer 52

Peer-to-peer Enterprise Management Work Management Marketing Management 52

Conversica

SEPTEMBER 30, 2021

Conversational Intelligence , for example, has been around for a while but was only recently acknowledged as its own category. The AI can pass the hot lead over to Sales at the moment they express interest. But there are other innovations in AI helping businesses better connect with customers and drive revenue opportunities.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Martech

OCTOBER 11, 2023

Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. By establishing your blog as a source of expert content, you increase the likelihood that AI chatbots will pull from your blog when answering questions related to your field.

Marketing AI 126

Marketing AI SEO Thought Leadership Search Marketing 126