Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Why Your Law Firm Needs a Blog. Lowers your marketing expenses.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Optimize your blog’s loading speed. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

Enterprise Management 56

Enterprise Management Buyer's Journey Marketing Management Paper 56

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Visit their blog and see for yourself! We get that. Go take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Organize Your Content into Category Pages.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth. Utilization.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Each asset and content category should be graded using a predetermined rating scale. Performing a complete content inventory is a key first step in any content audit.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Vision Edge Marketing

APRIL 13, 2021

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? Market Share is a Measure of Your Competitiveness.

Planning 215

Planning Marketing Management Allocation Paid Search Agency 215

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Digital marketers are constantly looking for ways to create unique content. Get your readers want to take the time to absorb your blog. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. The post 2022 Outlook is Upbeat for B2B Tech Marketers appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Hubspot

NOVEMBER 5, 2018

We scoured YouTube for the 100 best channels in ten of their most popular categories, and hopefully, there are enough videos in this blog post to satisfy your daily fix of YouTube for quite a while. If you’re in the midst of an end-of-day lull and need a boost of mental energy, you’re in luck. Top Educational YouTube Channels.

Youtube 100

Youtube Advertising Channels Best Practices Education 100

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Sometimes you need both a movement to happen in conjunction with category creation. Movement = Change from on-premise software to cloud/SaaS Category = SaaS CRM. Gainsight for Customer Success).

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

ClearVoice

DECEMBER 27, 2018

Those latter categories are the ones that inspire someone in every category to ask, “But who do they influence?”. The advantage of influencer marketing as a strategy is that there are influencers in so many niches, you can actually find one who’s in the same niche as your potential customers. Now you do!). Military influencers.

Blogger 98

Blogger Education Social Media Lead Ranking 98

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

A good freelance blog writer can be hard to find. This article shows you how to hire blog writers for your content needs. Benefits of hiring freelance blog writers It’s less expensive to hire freelance writers than to maintain an in-house content creation team. What to look for in blog writers Always ask for writing samples.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Metadata

MAY 26, 2021

I’ve had the opportunity to interview forward-thinking founders and business leaders on category creation. . The first six months of our Category Creators podcast have helped to demystify what it means to actually be called a category creator, how to build a category, and all the missteps along the way. Biggest takeaway?

Gartner 52

Gartner Validation Eloqua Forrester 52

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Step 2: Review Your Blog Posts. Maybe those posts just never took off.

Optimization 98

Optimization Keywords Traffic Tagging 98

Biznology

AUGUST 30, 2017

You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post? Have you given up asking your SMEs to write a blog post?

SME 174

SME Webinar Metrics Curation Copywriting 174

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

Madison Logic

JULY 22, 2020

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, received top recognition in the G2 Summer 2020 Grid Report. Customers voted Madison Logic to be a leader and high performer in four categories and.

Lead Scoring 52

Lead Scoring Lead Ranking Account Based Marketing ABM 52

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Blogs 4.1 Sandler Training Blog 4.8

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To accommodate marketers’ need to have more control over the process, the listing layout provides users with less static layout options. Setbacks for the Marketer.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. This should be done for anyone involved in working with market segmentation data.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent. What’s a good bounce rate for blog posts?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Marketing Insider Group

OCTOBER 4, 2021

Every single day, readers could expect coverage of each of those categories. What does this have to do with content marketing? When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. And new content? They Provide a Map.

Content 314

Content Keywords Intent Planning 314