Martech

AUGUST 10, 2022

Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% Read next: Prime Day contributed to significant e-commerce growth this year. YoY (2% month over month).

Pricing 100

Pricing Price eCommerce Newsletter 100

Brightedge

MAY 26, 2020

E-commerce and retail sees shift in buying behaviors. E-commerce and retail saw a shift in behavior as consumers looked towards products or services that would benefit them from home. Rebounding - Time to Focus on Winning Categories. Why should E-commerce and retail invest in SEO over PPC?

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Sana Commerce

NOVEMBER 28, 2023

The quest for e-commerce optimization is about making those subtle yet impactful tweaks that can boost your online store’s performance, enhance the user experience , and ultimately lead to higher conversion rates. The significance of consistent optimization Why should you invest your efforts in optimizing your e-commerce store?

Optimization 52

Optimization B2B Business Conversion Rate 52

SmartBug Media

DECEMBER 12, 2022

Just like most people who celebrate the holidays and move into a period of relaxation afterward, e-commerce brands typically think of January as a slow month for business. For e-commerce businesses, investing in cultivating repeat customers only increases that number. Chat with an e-commerce strategist.

SMS 91

SMS Brand Identity Branding Marketing Budget Creation 91

Sana Commerce

MARCH 30, 2023

“OK, but is ERP-integrated e-commerce safe?” If your e-commerce solution is directly integrated into your ERP, you would want to make sure that your ERP information is secure and not vulnerable to exposure. Is ERP-integrated e-commerce safe? Why is secure e-commerce critical?

Phishing 59

Phishing Lock-In Communities Software 59

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Vision Edge Marketing

DECEMBER 5, 2023

If you’re new to ecosystem mapping, we recommend your puzzle edges include the following categories: customers and buyer types, suppliers and partners, industry connectors and influencers, and direct and indirect competitors. Then take these three steps using the data, customer feedback, industry trends, and competitor strategies.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. In this blog post, we’ll provide you with an approach to testing email flows in Klaviyo that gives you clear answers in order to optimize your emails. A/B Testing Email Flows.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

SmartBug Media

JULY 22, 2022

They give your ad an extra advantage when competing with other ads in the same category. Let’s say you want people to visit your e-commerce site, but the final URL for your original ad is the homepage. Let’s say you own an e-commerce site that sells jewelry. Which categories make the most sense to advertise?

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Huptech Web

DECEMBER 28, 2023

E-Commerce Web Development Trends To Look For In 2024 Mobile-First Design Approach for Modern Websites Mobilе-first dеsign is a mеthod that prioritizеs designing for mobilе devices bеforе adapting to larger screens, acknowledging thе increasing usе of mobilе devices for web browsing. It’s timе to implеmеnt all thеsе onе by onе!

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Huptech Web

NOVEMBER 3, 2023

In e-commerce, a good button can persuade more shoppers to buy from your online store. How Many CTAs Does Your E-commerce Site Need and Where? We will look at what metrics to track when testing your CTAs in the blog. So, How Many CTAs Does Your E-commerce Site Need and Where? However, even a 3.3%

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

SmartBug Media

JUNE 9, 2023

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 52

Product Advertising Agencies Marketing Management SMS 52

Martech

OCTOBER 14, 2022

With over 150 stores nationwide and e-commerce sites for all three brands, the company manages a complex ecosystem of customer data housed in a multitude of systems. So, we decided to test a shop-by-category module on our homepage that resulted in a very positive incremental lift. Choosing the right optimization strategy.

Brand Identity 116

Brand Identity Branding Planning Advertising Agencies 116

Choozle

FEBRUARY 7, 2024

In today’s business and commerce landscape, the dynamics of market polarity are experiencing a seismic shift. This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

SmartBug Media

SEPTEMBER 23, 2020

Congratulations—if you are reading this article, you are looking to implement an e-commerce solution for your business. You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Let’s discover the reasons why.

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

Sana Commerce

AUGUST 2, 2023

This blog explores how manufacturers should leverage SEO to attract new customers and achieve long-term success. How does SEO for manufacturers help achieve e-commerce success? This targeted approach helps drive qualified traffic to their e-commerce platforms, increasing the likelihood of conversions and sales.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Instead, create and promote blog posts, e-books, and emails that are relevant to the season so that they have something to read while they relax.

SMS 98

SMS Email Marketing Examples Planning 98

Digilant

SEPTEMBER 28, 2023

By effectively blending commerce and advertising, retail media enables brands to drive a seamless purchase experience. These are the advertising services offered by retail and other commerce brands that enable third-party brands to advertise (and typically directly sell) their products on a retailer’s site or within its app or marketplace.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

seo.co

JANUARY 10, 2022

The Blog page does the job of all three, giving you much more range to show off your expertise and help buyers make a final decision. Your blog needs to be updated constantly—at least once or twice a week—and only with your best material. The Home page is all about capturing initial interest. Checkout/Conversion-Optimized Landing Page.

Marketing Websites 105

Marketing Websites Landing Pages Lead Scoring Lead Ranking 105

SocialPilot

JANUARY 10, 2024

It’s emerging as a platform for branding and e-commerce. Pins in the fashion category are most popular on Thursday. And if you are looking to drive traffic to your online store, then you will be pleased to know that Pinterest drives 33% more traffic to e-commerce websites than Facebook. 89% of U.S.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

Martech

DECEMBER 6, 2021

Contrast this with eMarketer forecasting US retail sales during the holiday shopping season to surge 9% to $1.147 trillion, with e-commerce accounting for 18.4% You can be sure consumers are seeking the same from you even if your category isn’t mentioned below or in the news right now.

Differentiation 105

Differentiation Research Brand Identity Branding 105

Webbiquity

JUNE 6, 2012

MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. The nominating “primaries” are over, and it’s time for the blog-reading public to select the winners. Best Email Marketing Blog nominees. Marketing Blog from VerticalResponse.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Valasys

JULY 6, 2021

These are also critical in modern-day systems to build a solid e-commerce system. A foolproof and structured database is the heart of any good e-com system which can manage all the interactions over the given system. However, when it comes to designing e-commerce databases, beginners tend to make a lot of mistakes.

Design 52

Design Enterprise Management Amazon Work Management 52

SendX

SEPTEMBER 3, 2020

In this blog, you’ll learn. Reduces the money you leave on the table If you’ve been in this industry for a while, you know that e-commerce is all about small profit margins. Helps you get to know your customers better Adobe’s ROI from marketing report found 40% of e-commerce revenue comes from repeat purchases.

Personalization 195

Personalization Budget Programs Pricing Price 195

Buffer

DECEMBER 4, 2019

Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. What is social commerce?

Social Media 98

Social Media Rules Media Click Rate 98

SmartBug Media

MAY 2, 2023

If you want to learn more about collecting and using zero-party and first-party data, read this blog post. product.add-to-cart'); buttons.forEach(button => { button.addEventListener('click', function (e) { // Send a request to shopify for the current cart contents var cartContents = fetch(window.Shopify.routes.root + 'cart.js').then(response

API 52

API Verticals Pricing Price 52

Valasys

JULY 16, 2021

There is no better time than this to start and establish an e-commerce business. According to a study on the latest trends in e-commerce, this sector has witnessed a 279% growth in sales volume worldwide, & is expected to yield nearly 4.5 Cybersecurity in e-commerce. Threats in e-commerce security.

Phishing 52

Phishing Digital Asset Management Enterprise Management Work Management 52

Martech

SEPTEMBER 26, 2022

The 5 categories of fintech. The five primary fintech categories are: Digital payments. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). Within this category, you’ll find things like neobrokers and robo-advisors. Neo-banking.

Work Management 110

Work Management Marketing & Strategy Marketing Strategy Practices 110

FunnelEnvy

APRIL 15, 2021

In this article, we’ll walk through a framework for how to categorize leads that come in through your website, how to build website messaging and landing pages that are consistent and relevant for each type of category, and how to optimize for intent as you go. This should be true for every lead category. Their business demographic.

B2B Sales 52

B2B Sales Top of Funnel High Quality Lead Optimization 52

ActiveDEMAND

OCTOBER 18, 2022

Depending on your area of expertise, the elements of digital transformation may vary, but common examples might include: Create a digital marketing and e-commerce strategy. Build a digitally optimized website or e-commerce store. Boost conversions with Search Engine Optimization (SEO) and data attribution.

Paid Search Agency 75

Paid Search Agency Marketing Agencies 1 Advertising Agencies Work Management 75

ClearVoice

SEPTEMBER 22, 2022

This allows you to personalize content based on a client’s journey to your product, including blog posts and emails. Then you can write blog posts about how those products work together. The post How to Use CRM Data for Content Marketing appeared first on ClearVoice Blog. One method is segmentation by lead source.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

Brightedge

AUGUST 2, 2022

The previous two weeks have seen a number of interesting and important changes from Google, with particular relevance for marketers and e-commerce merchants. Updates to E-A-T guidelines, pointing out that the purpose of a page should be considered when accounting for quality. New Posts on the BrightEdge Blog.

SEO 52

SEO Guidelines FAQ Ad Frequency 52

Hubspot

NOVEMBER 23, 2018

WooCommerce is a free, open-source e-commerce plugin built for WordPress websites. These options will help you how you want to design your e-commerce experience to enhance your user experience, attract more visitors, and simplify the browsing and shopping on your site. 15 of the Best WooCommerce Themes. Pearl Business.

Best Practices 71

Best Practices Display Template Paid Search Agency 71

Martech

NOVEMBER 30, 2021

The latest version of Google’s Search Quality Guidelines refines their guidance for content quality, especially pertaining to YMYL industries (finance, healthcare, e-commerce, and so on). This is especially important in YMYL categories to convey E-A-T, although there are certain situations where it may not be needed.

Traffic 100

Traffic SEO Mobile Advertising CAN-SPAM 100

Brightedge

OCTOBER 6, 2020

Let’s say you’re a business with an e-commerce component selling thousands of products online. You need to understand across your categories what trends are emerging across those consumers looking for your products and be able to answers to these questions: What product attributes are becoming more important?

Organization 116

Organization Tools Business Correlation 116