Biznology

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My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

Here you’ll find abundant books and guides. Of course I can’t leave out my monthly blog articles on various B2B marketing topics. I’m an admiring subscriber to his blog The Point , where the tips are immediately applicable to your campaigns. Heinz Marketing. Sure to impress your friends. MarketingProfs. I welcome your feedback.

Resources 171
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The content marketing book you should not miss

Biznology

Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? But this book I read really quickly, because I couldn’t stop. Make time for this book.

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Book review of Marshall Sponder’s Social Media Analytics

Biznology

He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. And the book is a surprise (a good one) in other ways, too. So, if you are looking for a critical review, look elsewhere.

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The History and Future of Internal Communications: “Leadership IS Communication”

Biznology

Murray heads up the global Professional Speechwriters Association and the Executive Communication Council and writes the popular daily blog “ Writing Boots. ” An award-winning journalist, he’s just published his must-read book, An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Half.

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4 tips to successful digital writing

Biznology

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read.

Tips 146
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Influencers: the key to content marketing

Biznology

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. She co-wrote the book The Most Powerful Brand on Earth , which is the definitive guide to influencer marketing.

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Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs. While they launched their new website , they didn’t spend any time optimizing for search.

Google 179