Anything Goes Marketing

JULY 25, 2006

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. The same goes for business blogs. Don't you agree?

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

SEPTEMBER 17, 2006

Darren over at Blog Republic has written an excellent post on how to improve the titles of your blog posts. Happy blogging! Tags: blogging writing for blogs. Thanks Darren!

Blogger 100

Blogger Tagging Keywords Effectiveness 100

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

APRIL 4, 2006

Great post here on optimizing your blog. I just added my first blog tags. Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. I'll start to implement some of the items that are mentioned. Thanks again!

Optimization 100

Optimization Blogger Tagging Ads 100

Anything Goes Marketing

AUGUST 24, 2006

Ok, it's been a few days since I launched my new blog design. I'm getting used to Blogger Beta but I still can't adjust the template myself - grrrr. Tags: anything goes marketing blog design. What do you think? Do you like this better then my old design?

Design 100

Design Blogger Template Tagging 100

Anything Goes Marketing

AUGUST 19, 2006

In my first search rankings tip I discussed how you can adjust the TITLE tag of your blog to help improve the strength of your keywords. Do a search on Google for a topic that you're focusing on, see which popular sites come back, go to the site/blog and ask the site for a link to your blog. Today's tips is even more important.

Tips 100

Tips Blogger Tagging Traffic 100

Anything Goes Marketing

SEPTEMBER 20, 2006

You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again. Tags: business blog. It seems easy, right?

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. This type of mentality is what really pissed me off when I found Nike's Basketball blog. Blogs are not that much different from newsletters in many ways. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal).

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

FEBRUARY 13, 2008

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. Thanks BtoB Magazine!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Anything Goes Marketing

AUGUST 25, 2006

Problogger Darren Rowse's recent list of 301 blog lists and posted the ones that I liked the most that concerned blogging. How I Set Up Wordpress … Internet Weath Master Starting a Blog? Tags: Wordpress Problogger blogging. 25 Things to Know BEFORE You Write for a Living by Liz Stuck?

Blogger 100

Blogger Tagging Internet Marketing Small Business Marketing 100

Anything Goes Marketing

OCTOBER 1, 2006

Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers. I didn't like the "Scoble" image at the top left of the blog. Keep up the great work!

Blogger 100

Blogger Small Business Marketing Business Blogging Tagging 100

Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it).

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

AUGUST 9, 2006

If you're a smart blogger (which I'm not saying I am), you've probably found out about a great tool called coComment that lets you keep track of comments you've left on other blogs. Commenting on a popular blog like Problogger.net or Direct2Dell may be very helpful in establishing yourself as as a legitimate blogger.

Tips 100

Tips Blogger Tagging Business Blogging 100

Anything Goes Marketing

NOVEMBER 19, 2006

For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog. I regularly try and go out and seek those bloggers that have linked to my blog to see what they are writing about and leave a comment.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

AUGUST 1, 2006

I'm going to put this in the the things I hate about Blogger. Technorati tags: social networking , social networks , social bookmarks , digg , del.icio.us , bookmarkit , backlinks , blog tools Have you used this tool?

Social Networks 100

Social Networks Digg Tools Blogger 100

Anything Goes Marketing

AUGUST 31, 2006

Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? My random blog is The Diva Marketing Blog which is a cute blog that focuses on business blogs.

Demand Generation 100

Demand Generation Blogger Search Engine Marketing Tagging 100

Anything Goes Marketing

AUGUST 26, 2006

I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea? That seems to be successful.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? As a blogger and a marketer, you need to look at YouTube in a broader context. Bloggers have accepted this and even embraced companies that have started blogging. It's that simple.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

SEPTEMBER 16, 2006

It allows you to announce your blog to the rest of the world, and easily find information that other blogs have blogged about. It also lets you know where your blog stands in comparison to other blogs - i.e. how popular it is. I can't afford to have a service like this not spider my blog. So what do I do?

FAQ 100

FAQ Blogger Tagging Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 26, 2006

Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Bloggers sending out their own email newsletters are becoming extremely popular. Chad Tags: clickz , newsletters , email marketing , business blogging , clickz , problogger.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

FEBRUARY 1, 2009

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

FEBRUARY 6, 2008

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. The drawback for bloggers is that you can't get Adsense but hey, if I was blogging for the money I would have quit long ago. I've got a fairly simple solution.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

MAY 3, 2006

I think it's been a great month and I've enjoyed blogging on a consistent basis. My blog has evolved from a storage place to stash good articles that I find into a place that I can really voice my opinions on marketing. Favourite post so far: It's by far " How to lose traffic on your blog in 10 days ". It sucks ass.

Blogger 100

Blogger Opinions Planning Traffic 100

Anything Goes Marketing

JANUARY 25, 2007

I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog. He has created tutorials, podcasts and other interactive elements that engage and motivate fellow bloggers.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JULY 24, 2006

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. To back up how much this works, check out the webstats on my blog after I submitted a few stories to Digg (see image). If you're not sure what Digg is all about, go check it out.

Digg 100

Digg Social Networks Blogger Statistics 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). This approach works for the average blogger but companies need better tools.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 27, 2007

Negativity is very powerful these days as bloggers can write up how dissatisfied they are very easily via blogs. :) Why not add a comment that tells me the reason I can't watch the video? The brand of these TV shows and US networks suffer - not the Canadian networks. I think that this is grossly underestimated.

Web 2.0 100

Web 2.0 Viral Marketing Youtube Broadcasting 100

Anything Goes Marketing

AUGUST 1, 2006

At the heart of blogging is what some people may call " user generated content " (UGC). You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. That is providing the ability for every day people to have their say.

User-Generated Content 100

User-Generated Content Generation Best Practices Content 100

Anything Goes Marketing

SEPTEMBER 9, 2006

Someone leaves a comment on your blog, can you send them an email? This is something that bloggers should consider. PS - Here's a thought for the day. I have received emails before and based on the article above, this is a violation of CAN-SPAM as I never gave permission to get emailed.

Deliverability 100

Deliverability CAN-SPAM Blogger Tagging 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

OCTOBER 12, 2006

This includes the use of blogs as well as other web 2.0 Business Blogshit Revealed Blogs have a lot of potential but already we are seeing it being abused with fake blogs such as Wal-Mart's Wal-Marting Across America which was written by an "old couple" that were paid to spew happy praises about Walmart. The sky is the limit.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

SEPTEMBER 17, 2006

Here are the ways that business bloggers can be classified should be called based on their industry. Tags: business blog blogging. Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Hoggers typically don't allow you to leave comments either.

Blogger 100

Blogger Business Tagging Business Blogging 100

Anything Goes Marketing

JANUARY 16, 2007

A blog is like a company in many ways. When you first start out, you get readers that notice you when you are a young and naive blogger. They see that you have something to say and stop by your blog for a read. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)?

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this? Thanks for subscribing!

Opt-in 100

Opt-in ROI Opt-out RSS 100