When Emails Go Bad: A Lesson in How to Apologize
The Point
APRIL 19, 2010
If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. I received another email, shown below, from no less than the President and CEO of Boingo, apologizing for the mix-up. It’s happened to all of us.
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