Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Hubspot

JUNE 3, 2020

While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. Second, in my screenwriting class, I learned that every sentence you write should either move your story forward or reveal information. Blog posts should feel conversational.

Youtube 101

Youtube Buyer Personas Tactics Class 101

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. To get to the crux of this conversation, this blog will shed light on the pros and cons of ai-generated content and how you can use AI to create your marketing assets.

Generation 97

Generation Psychographics Content User-Generated Content 97

Zoominfo

FEBRUARY 7, 2023

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. When building a new sales strategy, it’s important to determine whether you will prioritize inbound sales or outbound sales. They decide when to reach out to you and start the conversation.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

EveryoneSocial

NOVEMBER 16, 2022

If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page. Below, I’ll get into the strategy behind each of these, complete with tips and examples to ensure you have a strong LinkedIn content strategy going forward. Need some convincing?

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is often compared to climbing a mountain, and for good reason. All of these initiatives require i nvestment and make it difficult to maintain the momentum needed to achieve success. Here are several reasons. We too have been exploring how to scale which is why we launched our online store.

Contingency Planning 161

Contingency Planning Work Management Marketing Management Business 161

Webbiquity

JULY 2, 2019

Here are seven reasons to consider leveraging the feline advantage. Since you’re after more than a mere semi-interested glance at what you have to offer, consider adding cats to your marketing materials. As a marketing professional, you know how important it is to infuse your content with emotion. Cats Grab Our Attention.

B2B Marketing 236

B2B Marketing Godaddy B2B Paid Search Agency 236

Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Tip 3: Sort your stakeholders. Tip 6: Onboard and train employees. Tip 10: Practice what you preach. Brand trust also gives you the pick of top talent.

Linkedin 113

Linkedin Paid Content Tips B2B Thought Leadership 113

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below.

Design 101

Design Examples Best Practices Microsite 101

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? How can you craft headlines that resonate with your audience and drive engagement? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Zoominfo

APRIL 26, 2018

61% of employees typically access four or more systems to get the information they need to do their jobs ( source ). Training and onboarding. Around 3 in 4 organizations use classroom training as their primary way to train salespeople ( source ). 78% of salespeople using social media outsell their peers ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Hubspot

AUGUST 29, 2019

If you work in PR, you don't need me to tell you it's a hard field to get started in. Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work.

PR 76

PR Paid Content Public Relations Paid Search Agency 76

ClearVoice

JUNE 3, 2022

Especially now in the age of remote work, there are writers all over the world that have expertise in your specific service or niche that you can rely on. In this article, we break down five reasons why you should consider working with a freelance content team and how to make that happen. Let’s dive in. Faster turnaround.

Sample 105

Sample Work Management Custom Publishing Lead Scoring 105

Zoominfo

APRIL 15, 2018

Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy. Today’s blog post is for you! Keep reading to learn the steps you must take to get your data-driven strategy up and running. But, not all of those reasons will sway your executives.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

MAY 12, 2020

You already know how to recruit active candidates. They’re attending networking events, following your company on social media, and applying for your open positions. If you’ve ever been approached by a recruiter yourself, you know that passive candidates aren’t always totally passive. Make them sell to you.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Contently

FEBRUARY 24, 2021

When Robinhood CEO Vlad Tenev finally spoke to the media that night, he offered a confusing explanation. It turns out Robinhood had a good reason for limiting trades. Barely anyone heard this reasonable explanation. Friday: Robinhood publishes a clear, well-written blog post that explains why they had to halt trading.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Salesforce Marketing Cloud

MAY 18, 2023

We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. In fact, cold calling accounts for up to 50% of new deals , according to Dale Carnegie Training. There are a few key steps involved.

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Nevertheless, here are 7 more reasons along with tips on how exactly to do it. . These testimonials should be posted on your website and used in social media campaigns as well. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

ClearVoice

FEBRUARY 13, 2023

ChatGPT has dominated headlines and social media discussions in recent weeks. The underlying model that trained Jasper has read about 10% of the internet. This includes millions of blog posts, articles, forum threads, online newspapers, and other types of content. Jasper’s training was completed at the end of 2019.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

SpotMe Blog

AUGUST 18, 2022

As a result, the need for closed captioning for live events is growing. But, why should you use closed captioning for your live events? And what should you look for when choosing the right software? Now we often use them at live-streamed events, meetings, and training courses. But it’s a must-have tool for every event.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

ClickDimensions

FEBRUARY 15, 2023

For this reason, being aware of current SMB landscape changes, consistencies and adaptations should be paramo unt for any SMB owner or thought leader, especially as a way of seeing the path towards growth and optimal business health. trillion Euros (over 4.2

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each.

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Hubspot

MAY 11, 2023

In business, you may have thought that marketing is solely responsible for attracting customers. But what if we told you that sales can work together with your marketing team to boost your customer base? Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy.

Urgency Marketing 73

Urgency Marketing Webinar Metrics Buyer Personas Paid Search Agency 73

Hinge Marketing

MARCH 1, 2023

Tools like ChatGPT, and those who will inevitably misuse them, are here to stay—so all of us need to at least understand them, and perhaps even use them for our benefit. Need to generate some quick social media copy? Want it to completely rewrite an older blog post? No problem. Just plug and play.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Biznology

SEPTEMBER 24, 2021

This initial episode is well-done and whether you are a runner or not, it is worth a listen (it’s a short one too). If you are looking for a great collection of essays and meditations on what it means to be a part of a human-centered planet, I highly recommend John Greene’s latest book entitled “The Anthropocene Reviewed.”

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Do we need to do the same thing all overall again? The first 3 weeks were tough for many marketers.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. How you can apply these leading insights to your content marketing strategy as you plan for 2022. took a deep dive into the biggest pain points faced by tech buyers moving into 2022.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

ConvertKit

NOVEMBER 20, 2020

3 steps to growing your list for free. Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Fortunately, you can do it for free. Fortunately, you can do it for free.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

AUGUST 8, 2022

Online challenges are a fantastic lead generation strategy that can bring in tons of new subscribers eager to buy from you. In this article, we’ll show you how to create an online challenge funnel, step by step. Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. Check them out and make sure you follow them on social media for the latest tips. . When you focus on promoting yourself, you don’t gain influence or trust.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

SmartBug Media

DECEMBER 4, 2019

Would you rather listen to this blog instead of reading it? This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. Breaking this down by industry, we see the following organic traffic conversion rates: Media or publishing: 20%. Just click play below.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

ClearVoice

MARCH 8, 2022

As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. I hope you do, too. Amy’s content efforts don’t necessarily run to her own creation of blogs or articles (though she has written and posted on her website ). .’

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. Below, we explore five reasons why they still matter today.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Contently

OCTOBER 14, 2020

Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211