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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). On the downside, there are a few “unknowns” listed in the comparison table below for Matomo because they didn’t provide answers for this post. What to do?

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Building A Keyword Strategy For Comparison Content via @sejournal, @TaylorDanRW

Search Engine Journal

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison Content appeared first on Search Engine Journal.

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Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for)

The Daily Egg

The post Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for) appeared first on The Daily Egg. We’d love to work with every team, but we know our platform isn’t for everyone. Here, we compare Crazy Egg, Hotjar, and Fullstory to help you find the right tool.

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Digital events platforms: Best of the Bot

Martech

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Set up demos with these vendors to make relevant comparisons. Dig deeper: How to decide if you need a digital events platform?

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

Integration Pricing Customer Support DealSignal vs. ZoomInfo: Which is the best? ZoomInfo: Data Quality While ZoomInfo may promise over 90% data accuracy, its lack of sophisticated AI-powered B2B leads generation processes has led many users to experience 70% data accuracy – at best. DealSignal vs. ZoomInfo: Which is the best?

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

In this post, we hope to clearly define both practices and showcase how they can be used in tandem for the best possible effects. At its best, demand generation is thoroughly relevant to the pressing needs of the market today. The best techniques include looking at Google-related searches. What Is Demand Generation?

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp.

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