Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. The History of Podcasts Discoverability Problem.

Hubspot 99

Hubspot SEO Design SERP 99

Biznology

APRIL 17, 2020

The first chunk of articles tackles these topics as does one of the podcasts. There are two excellent articles on what we all can learn from our marketing and academic colleagues as we manage through the immediacy of our days and start to look at what might be as well as what we might want as we move forward into the future.

Youtube 104

Youtube Conference Work Management Validation 104

Biznology

DECEMBER 13, 2019

This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. I am a big fan of all of the TED Talks and podcasts as well, especially the stories and wonder and sunsets podcasts). TED Talks/Podcasts. The Atlantic.

Curation 106

Curation Youtube Act-On Consulting 106

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 130

Cable Social Media Distribution Promotion 130

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Content4Demand

FEBRUARY 9, 2021

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in people commuting to work daily, hosts have found their footing and have seen an uptick in listens, downloads and subscribes.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Outgrow

DECEMBER 15, 2021

6 Best Marketing Podcasts You Should Follow! It is a well-known fact that podcasts help us dive deeper and enhance our knowledge of different topics. And if you’re a marketing person, marketing podcasts should be your holy grail! So if you’re looking to discover some of the best marketing podcasts, this is the place to be! .

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Stevens & Tate

JANUARY 17, 2020

Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Podcasts are becoming an incredible resource for all kinds of information, especially when it comes to online marketing. The podcast covers a number of digital marketing topics. Marketing School

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Catch all episodes here. Episode Summary.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

NOVEMBER 15, 2023

Some examples of thought leadership might include: Trend-forecasting articles. Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Industry-specific videos. LinkedIn posts. Contrarian viewpoints.

Thought Leadership 136

Thought Leadership Work Management Marketing Management Opinions 136

Martech

JANUARY 26, 2023

He’s a regular and popular contributor both to MarTech and the MarTech conference; y ou can find all of his articles at this link. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. He is also co-host of Ops Cast, a weekly podcast. In your inbox. Subscribe Processing.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Conference 114

Marketing Insider Group

JULY 11, 2023

YouTube is another place to target your key demographic by their interests. Podcasts People make fun of podcasts because everybody seems to have one. A podcaster with only dozens or hundreds of subscribers still has an attentive audience that you can help. Don’t fret about how to keep outstanding blog articles coming.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Webbiquity

OCTOBER 22, 2020

If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel. When in place of or as supplement to a blog, you can also market yourself through a YouTube channel. Encourage others to quote you by name.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

DECEMBER 28, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. I knew very little about podcast advertising when I sat in on a candid talk between two women who claimed they lost sleep over how to make advertising in podcasts better, more relevant and seamless. Brand advertising increasing in the podcast space.

Advertisements 64

Advertisements Advertising Ad Exchange Creativity 64

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Moz

MAY 21, 2019

Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Earlier this year, Android Police spotted source code changes which suggested that Google was proactively transcribing some podcasts on the Google Podcasts platform. In a word: yes.

SERP 58

SERP SEO Youtube Google 58

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. An article to check out SEO Myths—10 Times Almost Every SEO Expert Was Wrong. There are articles for both beginners and more advanced marketers. Just select a marketing topic and find the short article you need. Prepare to get immersed in a good way.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Hubspot

OCTOBER 24, 2019

Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week -- for reference, that's nearly four times the amount of people who watched the Game of Thrones final season premiere. But, ultimately, what makes a good podcast episode?

Hubspot 54

Hubspot Education Analysis Design 54

ClearVoice

SEPTEMBER 4, 2020

The average content length of articles at the very top of web search query results is 2,416 words. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. statcounter.com ). eMarketer ). Statista ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Buffer

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. If one of your chosen methods of content creation is through blog articles, then a CMS is a necessary addition to your toolkit. You can set up a website dedicated to your podcast and also upload video podcasts.

Budget Programs 122

Budget Programs Process Tools Pricing 122

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Video’s popularity isn’t restricted to YouTube, either. Here are the current data points that help you make the most of your content marketing strategy. the incoming backlinks.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. YouTube stands as the most popular platform for video marketing among marketers.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” In this article, we’ll show you 12 ways to make money from your WordPress blog. Create a Podcast. Start a YouTube Channel. Create a Podcast. Start a YouTube Channel.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). Podcast Content Statistics. Podcast ad spend is estimated to reach $1.74

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Animalz blog

FEBRUARY 25, 2024

People are busy and might skip your long-form article. But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Web Site Blog Newsletter Podcast YouTube Channel Webinar For a website or blog, you create it or pay someone to create it, but then what’s on it is YOUR property.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Contently

JULY 26, 2022

” and other articles that teach customers the differences between various accounts help customers feel more informed and also answer many of their FAQs. consumers have listened to a podcast and US adults average 2:41 hours a day watching videos online or on their smartphone, taking advantage of these channels just makes sense.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

QuanticMind

JUNE 22, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. This article takes a look at some of the positions that may be most at risk. powerhouse: It’s forecast to overtake YouTube in daily screen time, and 75% of US brands are planning to increase their spend on the channel this year.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Oktopost

NOVEMBER 18, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Read Shawn Herring’s latest articles here. VP Marketing at PandaDoc and active Forbes Councils Member, Shawn Herring joins this episode of the Radically Transparent podcast and has you covered! Catch all episodes here. Meet Shawn Herring.

Transparency 62

Transparency Click Rate Youtube Startups 62

Buffer

MARCH 23, 2023

Not much, actually, other than the ‘Creator’ label and being YouTubers. In this article, we'll explore both sides of the argument and provide guidance on (with input from expert creators) how to pick a niche that works for you. What do creators like Mr. Beast and Ali Abdaal have in common?

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. Or you can insert these videos into your knowledge base articles or FAQ page. Cincopa is a video and podcast hosting platform for businesses. Video Platforms. Twenty Three.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Optinmonster

MAY 11, 2023

In this article, we’ll go over 15 free website promotion ideas you can start using today. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. You can create podcast content the same way you create blog posts. But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78