Anything Goes Marketing

JULY 20, 2006

I have to admit that I was a bit excited when I saw this article on Imedia written by Wendy Roth with the headline " Email Marketing: What to Measure " as I just went through some internal discussions on this same topic. Depending on the tracking software, this quick glance at the email and may not count as an open. They don't?

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

Anything Goes Marketing

APRIL 16, 2006

There are some good articles and they have some pretty good writers such as Seth Godin. BL Ochman also has an awesome article on how she keeps up with all of the information out there. Here's a new blog that you should be aware of by Marketing Profs. She uses Bloglines for her RSS feeds.

RSS 100

RSS Tagging Marketing Google 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

AUGUST 28, 2006

Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. Clicking on "Contact" brought up an easy to use form that only asked for the basic amount of information. You think that this would be a simple concept but it isn't.

Lead Generation 100

Lead Generation Contacts Generation Lead 100

Anything Goes Marketing

MAY 14, 2007

Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Enough already!! Have fun with your emails and good luck!

Tagging 100

Tagging Paper Email Marketing Webinar Metrics 100

Anything Goes Marketing

AUGUST 10, 2006

Great article by Karen Gedney over at ClickZ regarding ways to market yourself using your Outlook (or other email client) "out of office" feature by including a link to a blog that you may be updating on the road, a conference you may be attending, a product release you are working towards, some information regarding where you are etc.

Planning 100

Planning Conference Paid Search Agency Tagging 100

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. PS - Also check out the recent ClickZ article " Ten E-Mail Starters to Break Writer's Block ".

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

AUGUST 24, 2006

I read a few articles that have clearly demonstrated this concept for B2B purchases. Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Makes sense eh?

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

SEPTEMBER 28, 2008

You can use this information for future campaigns. Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative?

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

DECEMBER 12, 2006

What I like are some of " Analytics Basics " articles that provide overviews to some of the key areas of web analytics that you need to understand. For example, some marketers may be worried that their web stats are skewed because of a recent Jupiter report article that says that 58% of their users delete their cookies.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

NOVEMBER 19, 2006

They may have inside information that could help the lead along in the sales process. as well as the type of information needed (quotes, value propositions) and all related information will be returned. Thanks again Ardath for a great article that gave me some food for thought. It also ensures greater buy in from sales.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 20, 2006

A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out.

Opt-out 100

Opt-out Opt-in Newsletter Tagging 100

Anything Goes Marketing

OCTOBER 3, 2006

Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. What do you do?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Is it worth it to make these personalized adjustments?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

OCTOBER 23, 2006

Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects. Consider publishing your newsletter articles to a blog.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 in B2B Marketing ”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 19, 2006

Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

FEBRUARY 27, 2007

I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. Notice how important the AutoPreview information is. Marketing Sherpa left out a few key items: a.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

NOVEMBER 29, 2006

Why not multitask to get your real work done and find out more information about the IBM blade server that you had your eye on. At the very least you can ask for an email address so you can send them some personalized information. Perhaps point them to a new resource on your site or to a blog article.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

JULY 15, 2006

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts. If nobody comes forward and says "I want to blog" you have a few options.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

NOVEMBER 29, 2006

Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire). Anyways, great concept HP - keep it up!

Lead Generation 100

Lead Generation Campaigns Generation Lead 100

Anything Goes Marketing

FEBRUARY 12, 2007

This follows the interactive philosophy of blogs which allows people to post information and others to respond. It's not like a normal site that just displays information. There are articles. The content is factual, it's informative and it keeps changing. Email addresses are required when you leave a comment. It's simple.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

JULY 20, 2007

I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must also serve as home pages. Is your website ready? Here are the positives: The headline and copy is crisp and concise.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

APRIL 20, 2006

In Click Z, Derek Harding (he is one of the actual experts) has written an excellent article about ways that you can use dynamic content in emails to ensure that your emails are relavent to your intended audience.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

JUNE 24, 2007

Today, there are many articles out there on "marketing conversations" like this one called " Conversational Marketing " by Diane Hessen. I hope that you have found this informative and I wish you luck on building your online community. How do You Capture the Online "Gaming" Effect? This is the big question.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. 10 ways to increase blog conversions Write compelling and informative content. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. If you have any additional articles or posts, please share them by adding a comment below.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

OCTOBER 11, 2006

For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

OCTOBER 29, 2006

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. Someone signs up to receive your blog feed or email updates from you - what do you do?

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100