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Are Social Reels Relevant for Brands?

Contently

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. The post Are Social Reels Relevant for Brands?

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How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. However, insights alone are not enough.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

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Stay informed of critical events among your best prospects, with EV lenses

Rev

This heightened level of visibility equips your team to take relevant and timely action, while your target companies’ needs are at their most immediate. Check out this article to learn how exegraphics work.) Check out this article to learn how exegraphics work.) But, that’s not all. Want to see it in action?

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6 Marketing Skills in the New Decade | How to Stay Relevant

Adobe Experience Cloud Blog

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Based on that information, marketers should be able to define content and channel strategy to optimize return on investment. The marketing landscape is constantly evolving, and marketers need to continuously upskill to stay relevant.

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How DEI Leaders Can Use Data to Inform Their Work

Salesforce Marketing Cloud

Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. This informed data practice is not only good for morale and culture, it’s also good for business. Read the article 2.

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7 Tips for Writing Blog Articles That Increase Traffic

ClearVoice

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

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