Convince & Convert

MARCH 6, 2015

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well. The search engines keep forcing companies to reevaluate their SEO strategies.

SEO 167

SEO Marketing Analytics Tools Lead Ranking Lead Scoring 167

Convince & Convert

MAY 7, 2013

Choose a topic and a headline that has great search potential. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Using the social media URL you created, begin to post the webinar on your social networks.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

SmartBug Media

DECEMBER 13, 2021

How to find UTM tag data in Google Analytics. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Zoominfo

OCTOBER 5, 2021

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Social Media. Of course, promote it via social media.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Fast SEO Competitive Analysis by Search Engine Watch.

Keywords 100

Keywords SEO Research Resources 100

Vidyard

MARCH 22, 2016

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. Inbound strategies include content marketing (social media, blogs, videos, etc.), There’s little point in paying for Facebook Ads if your target audience isn’t active on Facebook. Pinterest, Instagram, and other visual social media networks.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

SmartBug Media

APRIL 12, 2021

Search engine optimization (SEO) impact. Social media engagement. If you’ve set up e-commerce within Google Analytics, you can get data on this by going to “Behavior,” then “Site Content,” and “All Pages.” User engagement. Conversions. percent of users only click on the first result.

ROI 66

ROI Top of Funnel Content Marketing Lead Ranking 66

Hubspot

OCTOBER 24, 2018

Once you do that, your AMP site will have its own URL (site.com/page/amp) and be compatible with most popular web browsers like Chrome, FireFox, and Safari. Visiting an AMP page through a Google search is when they load the fastest -- Google will host the page on its own servers and serve up the content directly on its site.

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

NuSpark Consulting

DECEMBER 9, 2012

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Of course promote it via social media. Social Sharing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. For instance, use web analytics to identify your blog's sweet spots.

Tips 69

Tips Content SERP Custom Publishing 69

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. It also teaches you how to write headlines, emails, landing page content, and social media content.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

NuSpark Consulting

APRIL 28, 2012

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. To go further, do you calculate the ROI of networking? Last interaction credit- search engine.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

KoMarketing Associates

MAY 15, 2014

As seen in the screenshot above, searching for a term like “B2B marketing” will return a number of results which then can be added to the stream by clicking the add button. Google currently controls 67% of the United States search market and its news service provides its massive user-base with relevant stories. Create unique URLs.

Process 120

Process B2B Guidelines Paid Search Agency 120

DAGMAR Marketing

AUGUST 10, 2020

The free version will crawl up to 500 URLs, whereas the paid version is effectively unlimited. Ubersuggest —To understand what your potential or ideal customer is searching for, you need to have some idea of the keywords and queries they use when searching online. Keyword research for search volume and ideas.

SEO 59

SEO Paid Search Agency Keywords Tagging 59

Hubspot

MAY 29, 2019

Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution -- although it works well with other point solutions you may use ( Typeform , HotJar , etc.).

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Sharpspring

APRIL 20, 2017

Whether it’s a $3 million Super Bowl ad, a trade show where you networked with new leads, or a Facebook post about a special new offer on a product, there are a variety of ways to get people to visit your site. Paid Search: Display ads, search engine links. Emails: Newsletters, blog updates, promotions. Automation.

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

Content Marketing Institute

NOVEMBER 20, 2017

The question came via Facebook Messenger from a friend who was coming over for dinner. Examples: Photo applications, such as Facebook and Apple Photos, outline people’s faces and prompt you to tag them by name. One free AI tool anyone can use for this purpose is IBM Watson Analytics. Paul gave IBM Watson Analytics a try.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Don’t forget the search box. The result?

Blogger 92

Blogger Long Tail Marketing Opt-out Opt-in 92

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. 30 Tips and Tricks for Mastering Facebook Marketing.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

ClearVoice

MAY 17, 2019

Without having a solid URL that’s yours, it is tough to compete against wordsmiths who have invested their time and energy into their brand. And if you have anything that the search engine would find questionable, it pushes you further down in results. You haven’t thought about SEO.

Marketing Websites 97

Marketing Websites Business Work Management Template 97

Optinmonster

NOVEMBER 14, 2023

Content marketing examples incude but are not limited to: Blog posts Emails Newsletters Social media posts Podcasts Ebooks Videos The ultimate objective of a content marketing strategy is to grow your audience and achieve business goals. Social media engagement , which can help with both website traffic and authority.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

B2B Marketing Savvy

SEPTEMBER 30, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

LeadSquared

FEBRUARY 2, 2016

Digital marketing gives us the power that traditional marketing never could, the power of instant search and research. 2013-2015 practically belonged to social media, but there seems to be a shift already. Brands are realising that Facebook can’t just be their entire digital marketing strategy. Research before you begin.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Moz

JANUARY 28, 2019

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. Links do that for search engines. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

RebelMouse

MARCH 12, 2024

SEO: Be Found and Be Seen Ranking high in search engines is crucial for attracting new readers. Guide Your On-Page Optimization : From metadata, image alt text, tag generation , and smart-linking technology, your content is optimized for search engines through RebelMouse's on-page optimization guidance.

CMS Development 103

CMS Development Industry CMS Template Lead Ranking 103