How to Change Your Brand Perception with Always-On Content Marketing
Marketing Insider Group
JUNE 22, 2020
Rather than repeat the brand’s colossal misstep, Coke’s new CEO kept the flagship product and created new content to showcase its non-sparkling beverages, using influencers, employee messaging, and even Indiegogo to create buzz. Use Customer Segmentation to Drive Your Content Distribution. Create content in the formats they want.
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