Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JUNE 8, 2010

Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads.

Lead Generation 28

Lead Generation Twitter Generation Leads 28

WebMarketCentral

DECEMBER 4, 2007

Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog. Here are few of the highlights: PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements.

PR 20

PR Buzz Blogger Press 20

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Therefore, ensuring that it delivers the best possible ROI is a critical priority.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Hubspot

JANUARY 25, 2012

Live online and offline events can be made much more successful when social media is involved. Whether you're running a webinar online or a hosting a conference or another live event, effective integrations of social media can help you generate buzz before, during, and after the event. Analytics and Everything!

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

SalesIntel

MAY 17, 2023

Here are some points that explain how these tools do so: Content marketing tools assist marketers in so many ways. As a result, marketers don’t find this marketing process difficult anymore. So, they become consistent in content creation and distribution. The same goes for B2B marketing.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. How can we find a social media guru to add to our team?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 28, 2010

It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range). In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Then distribute the ebook on the Amazon Kindle Store and Apple iBookStore. Take screen shots to place in your post using Software like Snagit to highlight points. a picture is worth a 1000 words 26. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

KoMarketing Associates

JULY 2, 2015

By mentioning key thought leaders and publications in the industry, you can generate social buzz and build relationships for potential guest contributions and other link building tactics. Distribute Your Content. Now that you have your topic, title and content, it’s time to think about distributing it.

Content 120

Content Distribution Curation Keywords 120

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

JANUARY 19, 2011

Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). Tools to Include in Your Social Media Marketing Strategy by CompuKol Connection. Tweet This!

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. But this distribution surprised me.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

JANUARY 4, 2011

Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8.

Tactics 40

Tactics PR Planning Buzz 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. by MediaPost Online Media Daily.

Social Media 100

Social Media Paid Content Tactics Tips 100

chiefmartech

OCTOBER 7, 2017

Their CMO graciously shared this “flex org stack” that illustrates how their marketing team of ~7 people work together, even while physically distributed across four continents. On the “Run” side: Marketing & Sales Performance Management and Marketing Operations. B2B Marketing Flywheel.

Work Management 55

Work Management Demand Generation Agencies Marketing Management Process 55

Webbiquity

FEBRUARY 21, 2017

It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Marketing Insider Group (Curation).

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

APRIL 29, 2014

Today’s WPO model emphasizes the importance of fusing a solid content strategy with a comprehensive online distribution strategy in order to maximize brand visibility and credibility. Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Google Analytics. Facebook Insights. That’s a pity. Not that I object to content.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Sprout Social

OCTOBER 17, 2016

You can track this in Google Analytics. Keys to Success Publish Consistently Some brands neglect LinkedIn publishing because they're more concerned about distributing content on Facebook and Twitter. You can find this in Google Analytics. Referral traffic The number of visitors your website receives from Twitter.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

KoMarketing Associates

JULY 18, 2019

How Google tools work together: • Tag manager – The factory, where it's made • Analytics – The warehouse, where it's kept • Data studio – The show room, where you sell it @danaditomaso #MozCon. Planning ahead is crucial for analytics reporting. He also introduced a new Moz tool, Local Market Analytics.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Optinmonster

MARCH 5, 2020

Here’s one thing we know: The same research shows that one way successful marketers achieve great content marketing ROI is to use tools to help with content creation, curation, and distribution. When they get it right, marketers achieve: Improved audience engagement. Email Marketing Tools. More sales.

Marketing Automation Services 107

Marketing Automation Services Paid Content Budget Programs Work Management 107