Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Heck, what will Google want? Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way.

Webinar Metrics 107

Webinar Metrics Conference Aggregators Communities 107

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Golden Spiral

APRIL 1, 2022

Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Instead of marketing handing off the baton of warm leads to sales, today’s relationship functions more like a symphony than a relay race. Sales may be sending more emails than marketers. HealthTech startups raised a massive $20.2

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Write at least one Small Business Saturday Google Post to explain your special offers for the day.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Digital Media Podcasts, video content, stock photography, audiobooks, and other digital media can be sold or licensed. Apps, plugins, and themes are popular digital products.

Examples 90

Examples Product Work Management Marketing Management 90

Mailmunch

MAY 28, 2021

For the rest of the day, you see advertisements for those jeans on social media, the websites you browse, and you even receive an email in your email inbox. Retargeting allows advertisers to serve ads to consumers who have demonstrated an interest in a product or service. You’ve just experienced retargeting in action.

Paid Content 59

Paid Content Top of Funnel Marketing Budget Work Management 59

Heinz Marketing

OCTOBER 4, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

Hubspot

NOVEMBER 13, 2019

For instance, on Amazon, you can find bundles that sell all of this equipment at once. If you decide to go with the premium or enterprise plan, you'll get a split-track audio file, plus better sound quality and the option to use conference calling. You can create, record, mix, edit, and restore audio content. Adobe Audition.

Skype 96

Skype Tools Bundling Pricing 96

Webbiquity

SEPTEMBER 3, 2019

Search engine optimization (SEO) software is a tough business segment. Rising demand also helps; as the volume of online content has exploded , making search exponentially more competitive, SEO professionals have had to expand their use of SEO technology to remain effective. Search engine optimization has two sides.

Work Management 40

Work Management Marketing Management Software iProspect 40

Single Grain

APRIL 10, 2020

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Only One Winner in Most Markets - In industries formed prior to the internet, oligopolies naturally formed where there is a market leader holding 20% marketshare, a 2nd place competitor having 18% or so, a 3rd having 15%, etc.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), They have worked with leading brands such as Amazon, Airbnb and Uber. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convert

OCTOBER 25, 2022

Do you ever wonder why companies like Netflix, Google, Amazon, and Booking.com make a killing from experimentation but when you tried it at your company, it fell flat like an anvil in water? ’’ Especially when you’ve paid 6 figures for your testing tool. Or maybe it didn’t turn out that bad. The sentiment that.

Paid Search Agency 59

Paid Search Agency Tips Training Advertising Agencies 59

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Video content also has exceptional shareability. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? Let’s begin!

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Hubspot

MAY 16, 2013

Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August? He began his rise to fame by creating content that drew people to him. When the dust settled, Scarborough paid up and offered an apology. Nate Silver, King of the Nerds.

Creativity 28

Creativity Business Hubspot Customer Satisfaction 28

Oktopost

JANUARY 17, 2024

Even today, 43% of content marketers need help to develop consistency with measurements. Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Invite them to sign up for your mailing list or webinar or become a social media follower.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Biznology

MAY 19, 2020

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. Those big company conferences are just a discretionary use of marketing funds that brings the big company publicity and makes customers happy and possibly more loyal. Maybe focus on content marketing and SEO.

Trade Show 104

Trade Show Personalization B2B Amazon 104

SendX

SEPTEMBER 8, 2020

To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. Turn your social media into social marketing. Deal - Free Digital Marketing Consultation

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content. tl;dr Marketing. Experts on the Wire.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Incidentally, this is why Google is so afraid of Facebook. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Hubspot

NOVEMBER 21, 2018

Create content. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Sales Management 95

Sales Management Paid Content Top of Funnel Lead Ranking 95

Heinz Marketing

OCTOBER 19, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 134

Top of Funnel Planning Communities Work Management 134

Moz

AUGUST 12, 2020

In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. How to get the most out of an online conference while also caring for your needs and being aware of Zoom fatigue. Rand Fishkin.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Moz

OCTOBER 12, 2020

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? It's enough to make any search expert feel like it's impossible to win. The state of our industry. SEO is dead.” Far from it.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

BuzzSumo

DECEMBER 18, 2017

Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares. We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences. Creating business content is complex. Future trends. Leadership.

B2B 111

B2B Case Studies Case Study Business 111

EveryoneSocial

MARCH 17, 2021

What might be points of contention in the context of an ERG can become vertices of rapport. As discussed later, however, many organizations support their ERG volunteers with paid time, meaningful recognition, leadership development opportunities, and group budgets. Leaders and Mentors. Enable Employee Agency.

Resources 81

Resources Social Media Media Budget Programs 81

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus. Image Source.

Case Studies 351

Case Studies Content Case Study Statistics 351