Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. These nifty bots help to answer your web visitors’ queries, qualify sales leads and improve the basket journey for customers craving convenience and ease of use. It’s time to up your game.

Practices 293

Practices Tips Business Emarketing 293

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Yet a new study by Bain and Google brings something new to the conversation. >>> Need an extra pair of hands?

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Conversica

DECEMBER 12, 2022

Let’s take a look at the spectrum of options available for website chat, why Conversica is the first fully AI-powered website chat solution, and a few industry-specific examples of how this technology leads to big benefits for businesses like yours. There are still lots of chatbots built upon scripted flows.

Marketing Websites 104

Marketing Websites Lead Ranking SMS User-Generated Content 104

Hubspot

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Sales Qualified Leads 80

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. It can be unpredictable, inaccurate, and at times can make things up.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools?

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Heinz Marketing

FEBRUARY 11, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of AI in Sales & 5 Ways You Can Use It By Toloupe Alabi If you’re looking to level up your sale team’s performance, turn to artificial intelligence.

B2B Sales 52

B2B Sales Sample B2B Comparison 52

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 71

Marketing AI Top of Funnel Lead Scoring Lead Ranking 71

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 113

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. Here is a real-life illustration from content marketing, which I mentioned at the top of this article: Content marketers (hero) are discovering the world of AI-generated content (journey). Explainer video script. Employee buy-in.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Salesforce Marketing Cloud

JANUARY 3, 2024

As a sales professional, you don’t have to coerce or pressure. That begins with your sales pitch. What you’ll learn: What is a sales pitch? Why are sales pitches important? What are the core elements of a sales pitch? What are the types of sales pitches? What are the types of sales pitches?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Heinz Marketing

JULY 16, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing If you’re in a B2B sales role, prospecting for new leads can feel like an endless cycle. The core purpose of this app is to streamline your sales prospecting, making it not only quicker but also more time effective for your whole team. What is Seamless.ai? Seamless.ai

Ideal Customer Profiles 70

Ideal Customer Profiles Marketing AI Marketing Management Cold Calling 70

Salesforce Marketing Cloud

MAY 18, 2023

We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. Join the Salesblazer movement Together, we’re building the largest and most successful community of sales professionals. Ready to start?

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Hubspot

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. AI will level out the playing field. and more about how we'll sell them.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Conversica

SEPTEMBER 30, 2022

We’ve discussed how AI powers technology for marketing automation, customer service communication, and personalization. Now it’s time to double-click into the systems that empower AI to behave as human-like as possible. A Conversational User Interface (CUI) is an overarching system that fuels AI.

Marketing AI 90

Marketing AI Conversion Work Management Marketing Automation Services 90

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Webbiquity

MARCH 7, 2023

Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Conversica

NOVEMBER 7, 2022

Today’s buyers are too savvy to be persuaded by one-way message blasts and scripted bots that do little more than route them to overwhelmed Customer Service Reps. 1 Chatbots Leverage Outdated AI. Businesses can’t afford to staff at the level needed for one-to-one conversations with every lead or customer.

Lead Ranking 93

Lead Ranking SMS Blast Campaigns Opt-in 93

xiQ

OCTOBER 17, 2023

Sales Magic: How xiQ's Prompts Transform Your Day In the ever-evolving landscape of sales and marketing, staying ahead of the curve is not just an advantage; it’s a necessity. To thrive in this competitive arena, sales professionals need tools that not only simplify their tasks but also elevate their strategies.

SWOT 62

SWOT Domain Barriers Curation 62

Hubspot

AUGUST 2, 2023

Sending cold emails, leading prospects through sales calls, and following up all take time and articulation. Sales teams everywhere are starting to use AI to streamline these processes and craft better pitches. If you’ve been hearing about the iconic ChatGPT platform for sales and want to give it a spin, look no further.

Enterprise Management 55

Enterprise Management Work Management Ad brokers Outreach 55

Valasys

JANUARY 10, 2024

In today’s B2B landscape, AI is revolutionizing the way we find and connect with qualified leads. AI-powered tools are here to streamline your prospecting, personalize your outreach, and skyrocket your sales success. AI has descended like a techno-angel, shining a brilliant light on the B2B landscape.

Cold Calling 40

Cold Calling Allocation High Quality Lead Sales Qualified Leads 40

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

xiQ

OCTOBER 17, 2023

Welcome to Sales in 2023! In today’s competitive business landscape, the key to successful sales and marketing lies in understanding the mindset of your buyers. This visual connection is a game-changer in the world of sales, providing a snapshot of how well your personality aligns with that of your prospective client.

Personalization 62

Personalization Barriers Trust Marketing Trigger Marketing 62

SalesGrape

NOVEMBER 18, 2023

It involves reaching out to potential customers via telephone calls to promote products or services, gather information, and ultimately generate sales leads. AI-powered technologies such as chatbots and voice recognition systems enable businesses to automate certain aspects of their telemarketing processes, improving efficiency and accuracy.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

SalesGrape

NOVEMBER 5, 2023

Chatbots are computer programs designed to simulate human conversation through artificial intelligence (AI). They can interact with users in real-time, providing instant responses to queries and guiding them through various stages of the sales funnel. One such innovation that has gained significant traction is the use of chatbots.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Strategic-IC

FEBRUARY 20, 2024

and we went through the brand script, the Donald Miller brand script.” Call it a script, manifesto, or whatever you like – this is the messaging you’re going to take to those select customers and prospects. We looked into the ABM applications of AI here. “The next thing we did was a positioning workshop,” says Katrine. “We

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Hubspot

DECEMBER 12, 2023

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Use AI to augment, not automate.

Tips 69

Tips High Quality Lead Thought Leadership Lead Scoring 69

Hubspot

JANUARY 9, 2024

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front. Table of Contents What is door-to-door sales?

Trust Marketing 69

Trust Marketing Paid Search Agency Marketing Prospects Training 69

Zoominfo

AUGUST 20, 2021

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement. Section 4: Natural Language & AI Ability. Can the platform help sales start conversations by providing the most recent account engagement?

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Zoominfo

OCTOBER 5, 2021

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement Section 2: Pricing Models Your budget is a key factor that can affect which chat platform you choose.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Webbiquity

JANUARY 25, 2024

From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. Affiliate sales support independent publishing. We’d have fewer companies like OpenAI, and more like Blockbuster.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

Circle Studio

NOVEMBER 24, 2020

With that in mind, 2021 will see the vast majority of B2B firms (who haven’t already) adopt a truly digital-first and digital-centric philosophy when it comes to marketing and sales. But marketing automation is making a comeback and the software is projected to more than double in sales (from 6.08B to 16.87B) over the next five years.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Hubspot

MAY 9, 2023

Since generative AI tools are becoming more popular and salespeople perform many demanding tasks, AI-generated sales emails and messages might become a new norm. To better understand how salespeople use AI to communicate with prospects in 2023, we're pulling new data from the HubSpot State of AI Survey to answer.

Generation 61

Generation Outreach Hubspot Buzz 61