Zoominfo

AUGUST 1, 2023

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. ZoomInfo CEO Henry Schuck highlighted on LinkedIn how valuable this information would be to those working in M&A. We also run a live feed of companies spiking on various topics.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Martech

DECEMBER 19, 2023

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Early response.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

Martech

MARCH 8, 2024

Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education. If your company has worked on an AI strategy and shared its vision for how AI can benefit your team, then you are positioned well to start curating relevant resources.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Valasys

MAY 20, 2020

Overthepast two years, LinkedIn has been actively working on improving its feed. On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 2: Fight Off Feelings of Stagnation. 4: Create Customer Calls That Provide Results.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Contently

AUGUST 3, 2016

But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. Abstract advice like “ 3 Steps to Finding that Work/Life Balance ” or “ The Truth About Authentic Leaders.”

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Biznology

OCTOBER 2, 2019

A former boss once told me that I should spend as much time talking about the work I do as I spend actually doing that work. It is (or at least should) less about self-aggrandizement and more about helping others learn from and leverage the work that you have done. Bolster the brand for whomever you are working.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. When you’re already spread thin, every minute counts.

Social Media 52

Social Media Template Work Management Marketing Management 52

Marketing Insider Group

JULY 28, 2020

They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite. A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. Many tasks or activities within content marketing work well with automation. It means it’s evolving. But Salaries Are Declining.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Vidyard

JANUARY 6, 2022

And as we face a future of work that is more flexible and agile than ever before, the best enterprise sales tools are working double-time to keep our teams connected and productive. LinkedIn Sales Navigator 2.3 LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. Contents 1. Zoominfo 2.5

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Oktopost

SEPTEMBER 14, 2020

You can catch the conversation by subscribing to our channel, B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds! Be a content aggregator, not a content provider on social media. Listen now: About Amy Kenigsberg.

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Webbiquity

MARCH 13, 2019

They’re a leader in their field and they have a good number of recruiters working for them. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. It works the other way too. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Brandwatch Marketing

OCTOBER 31, 2023

You then need to work out what bridges these two, identifying how the company’s products meet the needs of each customer group. This one group of customers should then be split into sub-groups that have similar traits and motivations. You can also identify target customers you are not yet reaching.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Parse.ly

OCTOBER 18, 2023

What the data says about how audiences find different topics online For our 2016 Authority Report, we wanted to move past aggregate platform trends. Bleacher Report drove 5 percent of sports articles, while LinkedIn sent almost 5 percent of Business & Finance audiences. network during 2016, categorized by topic.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

EveryoneSocial

FEBRUARY 22, 2022

Your work speaks for itself, of course, but being active on social media and participating in relevant conversations online allows you to reinforce your digital professional brand and expand your network. Now, more than ever, your online brand works together with your offline brand. Optimize your LinkedIn profile.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Brandwatch Marketing

OCTOBER 31, 2023

You then need to work out what bridges these two, identifying how the company’s products meet the needs of each customer group. This one group of customers should then be split into sub-groups that have similar traits and motivations. You can also identify target customers you are not yet reaching.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Sprout Social

DECEMBER 18, 2018

LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace. You might find, for example, that your CPV is twice as high for Facebook as LinkedIn. As mentioned earlier, aggregating data is only half the battle.

Paid Social Agency 98

Paid Social Agency Marketing & Strategy Advertising Agencies Aggregators 98

seo.co

FEBRUARY 15, 2022

Enabling RSS aggregator for your blog helps readers follow it conveniently. Use popular platforms like Facebook, LinkedIn, Twitter, and Google+ to syndicate links to your most recent posts, and frame the links in a catchy, enticing way. Submit to Content Aggregators. Submitting to content aggregators is a similar process.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Launch Marketing

SEPTEMBER 30, 2020

To make content marketing work, marketers and writers need to be generating content on a regular basis. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. There are numerous technology tools available that will help streamline your content efforts and maximize productivity.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Martech

AUGUST 19, 2022

Martech integration is complex work that requires considerable technical acuity. Although these skills are essential, I’m referring to the ability to build, lead, and work on cross-functional teams across an organization. Read next: Aggregation is key to the new Martech Map. Inadequate vendor/product due diligence.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Budget 114

Biznology

JULY 28, 2021

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Snapchat has posts that expire after 24 hours, so other platforms tried it (and in Twitter’s case, found it didn’t work). How do you aggregate them into one cohesive picture? And it wasn’t easy in the first place!

Twitter 104

Twitter Social Media Budget Programs Tagging 104

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

DealSignal

APRIL 10, 2024

The downside to second-party intent data is that it can be limiting and isn’t always as accurate as third-party intent data, which is typically aggregated and verified across multiple sources. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Marketing Insider Group

AUGUST 28, 2019

For instance, if the ultimate goal is engagement, KPIs should be set around metrics collected via social channels such as LinkedIn, Twitter, or Facebook. The next step would be to aggregate content already available to the marketing organization and assess where there might be gaps in the existing assets.

Allocation 100

Allocation Content Curation Thought Leadership 100

Zoominfo

DECEMBER 23, 2021

Working with a comprehensive B2B data provider like ZoomInfo can improve the quality of both the search for clients (in the case of agency recruiters) and the overall candidate outreach process. Rely on better data The better quality data you feed your recruitment funnel, the better results you can expect out of your recruiting efforts.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. They don’t think of those channels in aggregate as “television programming.” Click To Tweet.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Salesforce Marketing Cloud

MARCH 4, 2023

How it works: Think of the State of the Union dashboard as akin to getting a general check up at the doctor’s office. Don’t waste hours aggregating data manually or creating decks when this dashboard does the dirty work for you. How many emails, video chats, text messages, LinkedIn messages?

Examples 98

Examples Forecasting Eye-Tracking Sales Cycle 98

Hinge Marketing

FEBRUARY 27, 2020

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. This kind of content has a longer shelf-life than LinkedIn posts, and they show up as clickable links on your LinkedIn profile. LinkedIn Posts — Like tweets, LinkedIn posts are unique to LinkedIn.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Digilant

AUGUST 2, 2022

With the shift to work-from-anywhere, B2B advertising has drastically changed. Now, with many B2B professionals working from home, what’s a feasible and effective strategy to reach the modern B2B consumer? . As we enter a new age of remote work, the lines between working and personal life have blurred. Blurred Lines. .

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Paid Search Agency B2B 52

BenchmarkONE

JANUARY 28, 2020

LinkedIn Groups . LinkedIn Groups are great because they’re driven by specific industries and typically consist of professionals within that industry. LinkedIn Pulse. Once one of your blog posts or articles is published, head over to LinkedIn and take advantage of LinkedIn Pulse. Create A Webinar Around It.

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

Pam Didner

MAY 7, 2021

That’s AI at work. When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. That’s definitely AI working hard for you. AI is all about creating intelligent machines that work and react like humans, but what does that mean? AI is everywhere…. Hello, AI, again.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. They use UTM links to track the customer’s path beyond the LinkedIn post. “We’re

Social Media 102

Social Media ROI Work Management Marketing Management 102

SalesIntel

OCTOBER 27, 2022

LinkedIn Sales Navigator. LinkedIn has transformed the way over 500 million business people from more than 200 countries communicate, making it a useful resource for B2B organizations. The LinkedIn website provides a detailed explanation of each subscription level. Best Lead Providers for B2B in 2023. SalesIntel .

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

NuSpark Consulting

SEPTEMBER 4, 2016

Effective marketing automation tools will work across multiple marketing channels such as email, SMS, social media, and websites. Traditional social media and video creation and aggregation platforms such as YouTube and email marketing efforts alike all require a coherent content strategy. Linking Up on LinkedIn.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Biznology

OCTOBER 23, 2018

Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile. Building trust and reputation this way–instead of being just a link-building aggregation bottom-feeder–does take a lot of work but is totally worth it.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126