Will Threads unravel despite the Twitter/X exodus?
SmartBrief - Marketing
OCTOBER 9, 2023
Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. million monthly active users in the US by the end of this year. By comparison, X (the social platform formerly known as Twitter) will have 56.1 million monthly active users.
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