Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? Create Quality Content.

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

flux.la

FEBRUARY 19, 2024

Here are some effective ways Pickleland ( pickleland.com ) is marketing their new pickleball center: Social Media Leverage platforms like Facebook , Instagram and Twitter to showcase your facility. Post photos and videos highlighting your courts, amenities, events and active play. Cross-promote each other’s activities.

Promotion 52

Promotion Blogger Communities Newsletter 52

FMG Suite

JANUARY 4, 2022

Learn the best practices for newsletters, strategies for getting marketing and sales to work together and much more so that you can strive in the new year. Newsletter Best Practices for Financial Advisors via Twenty Over Ten. Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy via Social Media Today.

Trends 98

Trends Newsletter Sales Qualified Leads Planning 98

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Continue to Use Email Marketing to Promote Content: 75% of B2B marketers use email newsletters to distribute content. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Litmus

MARCH 5, 2021

Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. A newsletter? Compare notes ?.

Examples 104

Examples VALS Newsletter Communities 104

Webbiquity

AUGUST 22, 2019

Companies that are focused on building and maintaining a loyal customer base, and actively engage with customers, are more successful. Send a useful customer newsletter on a regular basis. Provide multiple paths for contacting customer service, and make sure all actively monitored. Follow him on Twitter @Ozaemotion.

Marketing Strategy 245

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 245

Marketing Insider Group

NOVEMBER 23, 2023

Follow Whole Foods on Twitter for a constant stream of ideas and recipes. Content is what your audience consumes, which then motivates them to sign up for your newsletter, subscribe to a service, or make a purchase. Many marketing and agency people with traditional backgrounds are not used to being held accountable for their activity.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Brandwatch Marketing

MARCH 7, 2023

billion active social media users On average, people have 5.54 There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Zoominfo

JULY 25, 2022

On the other hand, Twitter continues to restructure their operations, but say they will avoid mass layoffs. It also calls out Uber’s policy that they will not report any criminal activity – even assaults and rape – to law-enforcement authorities. Sign up for our newsletter here. Where’s the money?

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

Mailmunch

APRIL 20, 2021

An example of this, a user of Mailmunch might sign up for their newsletter to keep an eye out for promotional offers as soon as they arrive. . billion active email addresses and 4.037 billion active email users. Newsletter Sign Ups. When it comes to email, there are 4.9 Did you know that 3.8 More on that later. .

Social Media 86

Social Media Email Marketing Social Marketing Media 86

QuanticMind

MAY 31, 2023

News Feed, Stories, Reels) to expand its map of potential user interest and activity. Elon Musk Announces New Twitter CEO, Hints at Aspirations [:01] Elon Musk announced Linda Yaccarino as the new CEO of Twitter, stating she “will focus primarily on business operations,” while Musk “focus[es] on product design & new technology.”

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Content Standard

AUGUST 10, 2017

Ed Sheeran made international headlines earlier this year when he announced he was quitting Twitter. But even he has his limits regarding the septic culture found on Twitter. With the platform’s advertising channels stagnating, the benefits of Twitter are on the decline for some of these brands.

Twitter 56

Twitter Brand Identity Branding Social Networks 56

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. Meta actively monitors subscribed accounts to prevent the creation of fake profiles. for the web service and £11.99 for iOS and Android phones. Time will tell.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Lenny's Newsletter

AUGUST 22, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. Growth, as a function, is only a decade old.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Contently

APRIL 23, 2020

Product is sending a survey, the content team is sending a newsletter, customer marketing is sending a product update, and the sales team is reaching out with a special expansion proposal. Search helps us reach thousands of new people who subscribe to our weekly newsletter. Then that weekly newsletter keeps them coming back.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

SmartBrief - Marketing

FEBRUARY 11, 2024

Social media CTAs: Inclusion of social media icons or buttons to encourage followership and engagement on platforms like Facebook or X (formerly known as Twitter). If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Biznology

JANUARY 12, 2015

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Similarly, you can use a blog post as a landing outlet for your email newsletter.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Oktopost

AUGUST 27, 2020

Ann is very active across her social media accounts, many times taking the time to personally interact with her followers. Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. . Seth Godin. Rand Fishkin.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Hinge Marketing

JUNE 4, 2015

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

Contently

FEBRUARY 22, 2023

To get your brand fans to submit UGC videos, you should: Ask followers who are active on your brand’s social channels to shoot short videos using your product. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. In return, you’ll feature them on those channels. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

ClickZ

FEBRUARY 24, 2023

In fact, data from Fospha partner Nest Commerce shows that CPMs are substantially lower for Brand activity. Bottom of the funnel and post-purchase activity are also big contributors, delivering ROAS significantly higher than average for every brand. Join the conversation with us on LinkedIn and Twitter.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Scoop.it

SEPTEMBER 30, 2022

The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. Source: Twitter. Among these social media sites, Twitter is the most active regarding hashtags. Twitter will constantly display related posts on your feed. Source: RiteTag. Platforms like Scoop.it

Tips 84

Tips CMS Development Blogger AIO 84

Trade Press Services

DECEMBER 4, 2023

While it may be disappointing to see that number decline, it is more important to have a clearer view of how many people are actively following your business and content. Users can develop and share multiple newsletters under one account. From there, you can more accurately determine ways to strategically engage with them.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Buffer

MARCH 31, 2022

At the end of 2021, I decided to give a little peek behind the curtain of my life by sharing some of my goals for 2022 on Twitter. The product was still on beta version, looked scrappy, had ~90 active users & started 9 months ago. Building a newsletter template directory. Personally, I use Twitter.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

BOP Design

DECEMBER 21, 2021

Social Media Activity. Email Newsletters. Email newsletters are unique emails that contain thought leadership or educational content pieces. What’s the value of email newsletters ? We live in a hyper-connected world with a lot of firms creating and publishing content.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

SocialPilot

JANUARY 21, 2024

That means turning your passive viewers into active participants. Examples of some of the most popular types of CTA are: Opportunities to sign up for newsletters Share buttons for social media Social media links to your profiles Contact buttons Two pillars of social media CTAs These fundamentals might sound like common sense.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. I grew my Twitter in the last year from maybe 20,000 followers to 300,000 followers.

Curation 104

Curation Impressions Top of Funnel Startups 104

QuanticMind

AUGUST 17, 2023

Here’s what to read from the week of 8/11/23 – 8/17/23 to stay ahead of the curve: Brands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users [:03] Alas, poor Threads, we hardly knew ye. Sign up for the Basis Scout newsletter! Want a monthly digest of all the best Scout content delivered straight to your inbox?

Marketing Proposals 52

Marketing Proposals Transparency Advertisements Advertising 52

Buffer

JANUARY 4, 2023

Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me. And thinking up ideas for a weekly newsletter is not for the faint of heart. What features would you like to see as a content creator?

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Buffer

MAY 23, 2022

After all, over 4 billion people are active on email – making it a great channel to reach customers. When they released a sleep aid for children in February 2022, they sent out a newsletter with the good news, writing, “You’re the first to know!”

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Launch Marketing

JUNE 29, 2022

For fintech companies, LinkedIn is a good place to start with Twitter a close second. As you execute social media activities, analyze results and if a platform isn’t performing well, even if it is a popular one, then consider dropping it. Marketing automation also can manage your social media activities across platforms.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Martech

APRIL 15, 2022

Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. Get the daily newsletter digital marketers rely on. billion, SNAP $546 million and Twitter $323 million. That was a very good estimate.

Privacy Protection 91

Privacy Protection Privacy Cost Ad Frequency 91

Optinmonster

DECEMBER 28, 2023

billion active social media users. billion people have active social media accounts. Top 5 Social Media Platforms Ranked by Monthly Active Users (MAUs) What about email? Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Let’s get started! There are about 4.95 This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111