Marketing Insider Group

JULY 18, 2017

Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. You must have […].

Social Media 185

Social Media Social Marketing Media Marketing 185

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. The most common type of video created by marketers is for products (63 percent). This is followed by demos (59 percent) and explainer videos (54 percent).

ROI 182

ROI Video Marketing Content Landing Pages 182

Navigate the Channel

OCTOBER 17, 2017

As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. While videos can be effective for any product or service, they are particularly useful for B2B companies. Videos Gain Importance. Videos are the perfect medium for that purpose.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. More about this challenge : This was the number one challenge reported by B2B marketers in the 2017 CMI report , and from my experience working with clients this year, it was the most common challenge for them as well.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

InsightSquared

OCTOBER 24, 2017

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week.

Twitter 159

Twitter SMB Curation Advertising Agencies 159

Savanta

FEBRUARY 27, 2017

Thirdly and closely associated with this last point, gone are the days when B2B brands were judged primarily on the basis of their functional qualities (such as product quality, availability or suitability) or when decision making was seen as logical, rational and hierarchical. Nowadays emotion is becoming a dominant driver.

Business 120

Business Differentiation B2B Marketing Trust Marketing 120

Savanta

FEBRUARY 27, 2017

Thirdly and closely associated with this last point, gone are the days when B2B brands were judged primarily on the basis of their functional qualities (such as product quality, availability or suitability) or when decision making was seen as logical, rational and hierarchical. Nowadays emotion is becoming a dominant driver.

Business 120

Business Differentiation B2B Marketing Trust Marketing 120

Marketing Insider Group

MAY 2, 2017

Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer. The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on Marketing Insider Group.

Marketing Report 127

Marketing Report Work Management Marketing & Strategy Marketing 127

Kaon

MARCH 28, 2017

This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what excited me the most was the handful of technology providers that are FINALLY starting to bubble up at this event. So I challenge you to say to your exhibit production company, “now what?”. ExhibitorLive!

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Kaon

DECEMBER 26, 2017

He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories. #3: Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . In 2017, you need to focus a lot more on getting the balance right between three core components of influence: reach, authority and accessibility.

Planning 177

Planning API Advertising Agencies CTR 177

Marketing Insider Group

JANUARY 17, 2017

As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. The post 11 Expert CSR Predictions for 2017 appeared first on Marketing Insider Group. Successful brands are moving toward greater transparency and accountability to […].

Transparency 100

Transparency Education Spending Buy 100

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017. Will artificial intelligence go too far?

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” Credit: [link].

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Kaon

MARCH 1, 2017

Imagine placing a fully scaled digital representation of your product in your customers’ environment OR fully immersing them in a digitally simulated environment (such as a virtual data center or virtual diagnostics lab) so they can truly understand the value proposition in the context of their business environment.

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. HIMSS 2017 – Feb 19th & 20th. Count me in! Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

ViewPoint

DECEMBER 27, 2016

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Lead nurturing triples marketing's ROI, but only if done properly. See more …”.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. Content marketing getting better. Like this post?

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo.

Advertising Agencies 118

Advertising Agencies Marketing Automation Services Marketo Storytelling 118

KoMarketing Associates

MARCH 23, 2017

Note: The following post is an overview of the presentation given at SMX West 2017. What questions are people asking about their products? The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. Using Google Analytics, we can see: Where are referrals coming from?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

KoMarketing Associates

JANUARY 26, 2017

The annual “UX and User Research Industry Report” published by UserTesting discovered that about 65 percent of executives intend to increase their usability testing frequency in 2017. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. Buy your product or service.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Kaon

FEBRUARY 16, 2018

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. View WebVR video of Kaon solutions being utilized on Microsoft Edge.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Sprout Social

NOVEMBER 21, 2016

To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. This post A Complete Calendar of Hashtag Holidays for 2017 originally appeared on Sprout Social.

Viral Marketing 111

Viral Marketing Social Media Marketing Report Promotion 111

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. in 2017 to 32.4% in 2018 to 31% in 2019.

ROI 93

ROI Product Marketing Management Allocation 93

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. In May, Amazon introduced its newest product— Echo Show —the first smart speaker with a built-in screen.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Contently

JUNE 13, 2017

When a publisher’s ad exchange offers them the chance to advertise to you, brands want to be able to say no or advertise a complementary product. But he also cautioned that it will replicate human experience, for example, by refining the process a car salesperson goes through with a customer to serve up the right product. “A

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

PureB2B

JULY 4, 2017

Fast forward to today, people have become accustomed to receiving product or service promotions, deals, and details via SMS. Here are some of the most important mobile marketing trends in 2017: Mobile Marketing Trends. In 2017, 60% of searches are done through mobile. The post Where’s Mobile Marketing Headed in 2017?

Mobile Marketing 62

Mobile Marketing SMS Marketing Budget Mobile Advertising 62

Customer Experience Matrix

DECEMBER 1, 2017

I can think of many ways to explain this: cloud vendors don’t see the problem, they think they’re already solved it, they don’t want to admit they haven’t solved it, they don’t want to reengineer existing products to use a CDP, they prefer to buy companies with large market share, they think they can build their own CDPs, etc.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. The myth of today is: The more conceptual information we can wrap our minds around, the more productive and fulfilled we will be.”. Principles. Invisible Influence.

Best Practices 88

Best Practices Business Peer-to-peer Lead Ranking 88

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Marketing Blog Posts of 2017 appeared first on circle S studio.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107