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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

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Where’s Mobile Marketing Headed in 2017?

PureB2B

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity.

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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. Companies have more opportunities to get their product in front of a potential customer wherever they may be. Let’s get into it! 57% of traffic in the U.S.

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Where’s Mobile Marketing Headed in 2017?

PureB2B

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity.

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Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance. The Growth of Remarketing.

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Top 5 Blog Posts of 2017

Kaon

. #5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines. Marketers perpetually seek ways to refine marketing and sales strategy to increase ROI and the number of qualified leads entering the funnel. 3: 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps.

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How promotional products fit in with the modern consumer

Biznology

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” Credit: [link].

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