Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Adobe Experience Cloud Blog

JANUARY 5, 2018

Start by educating yourself on AI in general and where the pragmatic deployment scenarios will provide you return as well as acclimate your marketing organization to this wide-ranging technology. Here’s a good read from late 2017 on AI and marketing that can get you started! Better sales and marketing alignment— 24%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

KoMarketing Associates

SEPTEMBER 12, 2017

“While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. based senior marketers plan to increase their marketing spend on events in 2017, with more than half reporting that they plan to participate in 50 or more events per year.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Martech Advisor

DECEMBER 10, 2019

Influencer marketing and social commerce have shown the potential to grow and evolve beyond what many might have expected. And the massive reach of Facebook and Instagram continues to dominate marketing spend. That’s an amazing feat for an offering that debuted in the international market in September 2017.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Marketing Insider Group

NOVEMBER 18, 2020

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. How much are we spending to launch this new product? of company revenue in 2016) to 11.3%

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

ClickZ

JULY 12, 2019

It found that companies which are leading the charge on personalization are seeing ‘5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency.’. By Q4 2017, Alexa boasted in the region of 25,000 3rd party skills – up from just 5,000 at the same time the previous year.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

The Lead Agency

JUNE 6, 2019

A large percentage of companies are assuming that, by spending more money and blasting ads in front of as many people as possible, they will get greater returns on their marketing spend, but as shown in the results from the CMO survey, this could not be further from the truth.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Outgrow

JUNE 25, 2020

But while many people have found success with affiliate programs over the years, things have changed significantly, and many marketers find themselves wondering if this marketing technique is dead. According to Statista , affiliate marketing spend in the U.S. billion in 2017). Step #3: Find products to promote.

Amazon 98

Amazon Youtube Paid Search Agency Lead Scoring 98

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights. increase in 2017 compared to a 12.1% 2017 is almost over.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Martech Advisor

JANUARY 16, 2020

Find out what it means for marketing technologists in 2020. The marketing technologist’s job description is highly dynamic, to say the least! Brands now market and sell their products through a variety of digital channels, requiring new skill sets. Marketing technologists will find new ways to plan for the future.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Bound360

NOVEMBER 16, 2017

The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.” Will your budget and goals stay the same from 2017 to 2018? Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Hubspot

JUNE 26, 2019

Each membership also comes with biannual product training sessions with Optmyzr reps. Once the data is uploaded, a user can use certain criteria such as “brand” or “product” to generate names and other elements of ads automatically. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. PPC Reporting Tools.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

SnapApp

JULY 26, 2018

From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics. With that channel data , you seamlessly can make better decisions about how to allocate your marketing spend and optimize the work you’re already doing.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

KEO Marketing

OCTOBER 10, 2017

Traditional marketing tactics are no longer enough to stay competitive. Here is a quick look at a few of the most prevalent and productive digital marketing tactics to consider in your 2018 B2B digital marketing plan. Marketing spend on online video is up 114% since 2014.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 Spending without data to back you up will not work in the long term. For social media ROI to be measured , you’ll first need to add up all of the costs associated with social media marketing. Trials of your product.

Social Media 106

Social Media Media Lock-In Ideal Customer Profiles 106

ViewPoint

JANUARY 27, 2017

I start with Matt Heinz : If we could get more sales and marketing teams to develop and agree on this model TOGETHER, we’d have a foundation for much better, more efficient and effective sales results well into 2017 and beyond. Theoretically, marketing should be attacking and nurturing 100% of the total addressable market (TAM).

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 120

Content Standard

APRIL 3, 2019

The brand jumped on this unique opportunity to slip its product mentions into more opportune moments of the buyer’s journey, increasing sales by an impressive 1.8 When AdAge reported the story, any astute marketer would have asked the question: Where was Häagen-Dazs? percent as a result.

Analysis 70

Analysis Keywords Distribution Planning 70

Allocadia

APRIL 16, 2019

Marketing’s alliance with Finance and the CFO is just as important as its relationship with Sales. The CMO’s critical role in the organization means the CFO must see Marketing as a strategic lever rather than a cost center. Next, get on the same page about what success looks like and how Marketing Performance will be judged.

Planning 40

Planning Work Management Marketing Management Buy 40

Allocadia

DECEMBER 22, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. • How much are we spending to launch this new product? of company revenue in 2016) to 11.3%

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

seo.co

DECEMBER 19, 2020

Enter, affiliate marketing. Designed to drive traffic from your website to major retailer pages where audience members can purchase products and services – and when they buy, you profit. In fact, affiliate marketing is how many digital entrepreneurs get started, but these links don’t generate sales on their own.

Paid Content 64

Paid Content Lead Ranking Advertising Agencies Planning 64

Allocadia

APRIL 16, 2019

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. How much are we spending to launch this new product? of company revenue in 2016) to 11.3%

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

Content Standard

JANUARY 25, 2018

A customer tweeted a mishap with a Reebok product and the fitness company (without being prompted) quickly offered to send him a new pair of shoes. KB (@LAClippersGal14) December 27, 2017. A great example of a brand who “gets it” is Reebok. JustMyLuck pic.twitter.com/DCpbJ0gyIC. —

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. It’s not how such metrics work and is an example of why marketers are terrible at content impact measurement. Click To Tweet. Some would argue that there is no correlation at all.

Lead Ranking 93

Lead Ranking Top of Funnel Correlation Lead Scoring 93

Hubspot

APRIL 28, 2017

in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Content Marketing Institute

JULY 11, 2018

Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. It is also available digitally, and video assets are included to magnify products or important issues, such as sustainability. Click To Tweet.

Top of Funnel 80

Top of Funnel Marketing Budget Merchandising Paid Search Agency 80

Martech Advisor

OCTOBER 24, 2019

Tips to Optimize Your CPM: The Way Forward for Marketers. With marketers spending so actively on digital ads, it is critical to measure whether they are reaching the target audience and having the desired impacts. Global CPM costs are steadily rising, growing by 12% between Q4 2017 and Q1 2018. A Quick CPM Calculator.

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Adobe Experience Cloud Blog

MARCH 29, 2017

The little purple guys were adorable, but by naming it “Munchkin,” we also gave a playful insider’s nod to our Munchkin tracking code, a powerful feature of our product. Jennifer Clegg , Marketing Nation veteran and 2017 Summit presenter, said the most useful swag she’s ever received is a luggage tag. I can’t wait!

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

Marketing Insider Group

AUGUST 30, 2019

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Outbrain

NOVEMBER 21, 2018

I fired four people in 2017-2018, and currently, have a staff of four with one member on retainer. My whole staff now, I knew back in 2017. ” George from matrixmarketinggroup.com Matrix Marketing Group. “As an agency, we believe in content marketing aligned with a solid SEO strategy.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Measure the Health of Content Production. ” Where’s the disconnect? On-time delivery rates.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

PureB2B

MARCH 5, 2017

However, many B2B marketers spend a lot of time and resources on tactics that aren’t a good fit —resulting in high lead acquisition costs and poor ROI. You may have reached your targets last year, but it’s time to aim higher in 2017. Think about something you can address with an innovative product or content offer.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 89

Hubspot

MARCH 9, 2017

In order to stand out, SaaS vendors need to be smart about their marketing strategies. In fact, the inability to market products was cited as a cause for 14 percent of startup failures in a recent survey. The sales process for SaaS products can range anywhere from a few days to close to a year.

Lead Ranking 73

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 73