NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Well, that ends a brief checklist for your 2013 inbound marketing resolutions. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. This also applies to large increases in social customer service. Listen Now. The RSS feed is: [link].

Social Media 145

Social Media Skype Media Paid Search Agency 145

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Please enjoy and share the best of Professional Services Marketing Blog. Please enjoy and share the best of Professional Services Marketing Blog.

Work Management 48

Work Management Marketing Management Service Planning 48

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. It’s not about selling, it’s about being of service. I’m not setting any marketing goals this year. Goals are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Walker Sands

MARCH 22, 2022

I’m excited to announce promotions for several Walker Sands leaders: Annie Gudorf to senior vice president of PR, Payal Pathak to senior vice president of PR, Rosita Vivanco to vice president and head of Client Services and Drew Hower to vice president, creative director.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Walker Sands

MARCH 23, 2021

Over the past ten years, I’ve watched Walker Sands evolve into a fully integrated marketing agency offering best-in-class services for some of the top B2B tech companies in the world. I’ve seen first hand how our people have helped fuel this growth – from producing award-winning work to helping the agency make the Inc.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Encourage your customers to share their experiences with your products and services via photos either on Pinterest, Facebook or Twitter (though learn from others’ mistakes first ).

Trends 80

Trends Planning Youtube Wikipedia 80

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. This post unveils 8 business practice takeaways from Mayer’s chat with Salesforce CEO, Marc Benioff, in a keynote fireside chat at last week’s Dreamforce 2013 conference. Creating a Marketing Plan: A Guide for Professional Services Firms.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Content Marketing Essentials 2013 (Dynfographic). Closing the Sale: 5 Things Every Professional Services Marketer Should Know. Each month, an enormous amount of content is published on marketing. By Mark Gavalda, MandLoys. We love this dynfographic by MandLoys.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

Customer Experience Matrix

APRIL 1, 2013

hese are: Internet-enabled business coaches and experts, who are selling books, videos and other products in addition to their personal time; local service providers, such as dentists, home services, and fitness centers; and businesses selling to other small businesses. These included a set of prebuilt campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. Back in January, we had decided to build OptinMonster as a Software-as-a-Service (SaaS) product.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

The Forward Observer

JANUARY 19, 2024

.” Here’s a small sample of what you’ll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why “Original Source” matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer (..)

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

KoMarketing Associates

MAY 21, 2013

Once you identify a few core concepts that represent your product/service, you can go from there. Do you have specific company hours or customer service hours? What services do you offer? Where are they researching products or services? Each hashtag is relevant to the business and a highly searched term.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Lee Frederiksen and team continue their search for what truly motivates buyers of professional services. Why do companies select one professional services firm over another? Each month an enormous amount of content is published on marketing.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Cost : OpenAI offers subscription plans through the ChatGPT Plus service, which costs $20 per month. Cost : Amazon Q’s pricing details are not widely published as it integrates deeply with AWS services.

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. SAP says that Qualtrics has more than tripled its revenue since the acquisition. Why we care.

Enterprise Management 86

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 86

Zoominfo

NOVEMBER 20, 2020

SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. Founded in 2013, SMACT works as a leading management and enterprise IT services company.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Marketing Insider Group

MARCH 29, 2021

Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Forward-thinking leaders are continually reimagining entertainment industry services. Satellite and internet streaming services now span language and cultural borders.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Hinge Marketing

NOVEMBER 3, 2022

Over the past two years, a variety of external pressures have influenced what professional services buyers are looking for in a partner. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend. —our our ongoing study of buyer behavior in the consulting industry. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

MAY 5, 2020

Modus is a spin-off from a digital media production company servicing the medical device industry. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. This was the birth of Modus. The firm was originally called App Data Room.

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. consumers dine out at quick-service restaurants at least once a month and approximately 20 percent visit them at least once a week. The fast food and quick service restaurant space is highly competitive, all vying for the attention and loyalty of these consumers.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Digital B2B Marketing

JANUARY 15, 2013

Mobile is a vast improvement in location based services, but it is still evolutionary. Yes, just like they adopted broadband and laptops in the last decade. But mobile is local! Try Googling supermarket from your desktop and you will see results near you.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Smashmouth Marketing

JUNE 1, 2022

He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. 2013 Moved 100% of the company to a virtual, cloud based company. My first day on the job, Mike introduced me to Linda Flanagan. His lieutenant. Eventually, we became a couple.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). companies have integrated social media with their customer service, sales, or product development processes. e-Strategy Trends ). Earnest Agency ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. For some reason, financial services marketing has gotten stuck in a reactive rut. ” Fisher Investments. Image attribution: Brooke Cagle.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. Then, they grew more common in financial services, hospitality, and telecom, which are all industries that traditionally had pretty good customer data systems. Has anyone asked you recently about the past, present, and future of Customer Data Platforms?

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Martech

OCTOBER 28, 2021

Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. After running the list through FreshAddress’ paid service, we ended up removing 2% of the addresses. But my free check came back with a list of challenges. So use them wisely.

Acquisitions 131

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 131

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd. . Never via email.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

The ROI Guy

OCTOBER 29, 2012

This despite many of the participants now selling solutions that are easier to purchase and deliver, particularly Software as a Service and Cloud Computing solutions. In our recent ValueStory™ roadshows , attendees have indeed confirmed lengthening decision cycles. proving you are not the same. You Decide.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

Marketing Insider Group

MARCH 9, 2020

Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market. Repurpose Your Best-Performing Content. You get the picture. Unite and conquer.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

OCTOBER 27, 2020

So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services? Good service, complaint resolution, solving problems – they’re all a lot simpler to quantify than levels of corruption in society and anti-depressant use.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). The company has worked hard to make what is essentially a dull commodity service into a sexy brand. The post The 5 Worst Commercials Of Super Bowl 2013 [Video] appeared first on ReadWrite. This spot goes a long way to negate all that hard work. Which spots did you hate the most?

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40