Marketing Insider Group

JANUARY 18, 2011

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch&# , the answer is a resounding “yes.&#.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Skype Privacy 100

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Video is the most effective tool to achieve this.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. What may surprise you even more is that the shift to mobile is accelerating this trend. Mobile video consumption is North America grew 27% last year. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Digital B2B Marketing

JANUARY 15, 2013

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

KoMarketing Associates

MAY 31, 2016

Last week, during Google’s Performance Summit , the company announced a series of exciting changes to their online services. The focus of the Summit was how mobile is shaping user behavior on Google around the world. Another area where Google is improving their services is for Remarketing. Expanding the Display Network.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Litmus

MARCH 11, 2016

February market share saw mobile email opens climb back to their highest levels yet—55%. Let’s take an in-depth look at February market share data! When it comes to email marketing, it’s all about your audience. February ended with mobile representing 55% of opens, webmail with 26% of opens, and desktop with 19% of opens.

Mobile Marketing 65

Mobile Marketing Email Marketing Paid Search Agency Stats 65

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Sprint (@sprint) September 20, 2013. Some Sprint customers were upset that package pricing and ingredients were shifting: @sprint i honestly hate your service u need to update the signals for all your towers — S€P.27 27 (@LachonPhillips) September 20, 2013. Unclear Benefit. I didn’t.

Twitter 155

Twitter Brand Identity Branding Case Study 155

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. Do you have specific company hours or customer service hours?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Schubert B2B

FEBRUARY 18, 2022

Google is the most widely used search engine in the world, owning about 86% of the market share. At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. Choose your Keywords.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Salesforce Marketing Cloud

FEBRUARY 22, 2022

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Mobile email design is moving a lot of nav bars from the top of emails to the bottom, where they have more room to be touch-friendly.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. They even include what looks to be a personalized customer service angle to finish the email. This email from Kate Spade brings in similar products to cross-sell: Don’t Forget About Mobile.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Trust is the backbone of successful marketing. So, what sets one marketing message apart from another?

Spending 126

Spending Opt-out Opt-in Trust Marketing 126

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that).

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. Get our ultimate list.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

The ROI Guy

OCTOBER 29, 2012

This despite many of the participants now selling solutions that are easier to purchase and deliver, particularly Software as a Service and Cloud Computing solutions. Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study. You Decide.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Envy

NOVEMBER 29, 2017

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Content marketers’ dream indeed! According to the influential. Disrupt 100.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% It will be some time before “Frugalnomics” gives way, where investments in the emerging three: mobility, cloud and big data “cross the chasm” to fuel the next big wave. in IT spend for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. .” Marketers, PR professionals, bloggers, and journalists have traditional been heavy users.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

markempa

JULY 15, 2013

I don’t agree that content marketing is one of the most difficult tactics, although I will agree that it is one of the most effective for lead generation. Marketing these days is about educating your target market, engaging with them, and only selling when they’re ready to buy. Mobile is bigger than social media.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Marketing Insider Group

MAY 19, 2014

Before iPhones with reliable cell service. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Typical mobile users check their phones more than 150 times per day ( Mary Meeker ). Content on the internet tripled between 2010 and 2013.

Social Media 100

Social Media Mobile Advertising Media Stats 100

KoMarketing Associates

JANUARY 6, 2014

Research shows mobile apps are growing at a rate of 29.8% billion mobile users currently using apps will climb to 4.4 According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” How do you promote a mobile app?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Valasys

OCTOBER 20, 2020

To quote in words of Purna Virgi, senior training manager at Microsoft, you can type 38-40 words per minute on a mobile device, but you can speak at least 150 words per minute”. One such example is that of the Hummingbird algorithm launched by Google in the year 2013. It is influencing the B2B marketers as well.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

The ROI Guy

OCTOBER 26, 2012

For IT stakeholders, Financial Justification / ROI is important, but is slightly eclipsed by Product Features, Product Demos or Proof of Concept and Product / Service Reviews and Test Results. Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study · SiriusDecision SiriusIndex 2011-2012. You Decide.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. This isn’t only because marketers have a fondness for the shiny and the new. Tech needs to be in service of goals.

A/B testing 107

A/B testing Work Management Multi-Touch Attribution Marketing Management 107

The ROI Guy

OCTOBER 18, 2012

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. There is no such thing as good writing for mobile. Never via email.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. To date, there haven’t been many great examples of humor in B2B.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28