KoMarketing Associates

JUNE 18, 2013

You need to have the right page and information.” ” Along with a SERP audit, be sure to audit the bounce rates of organic traffic on your top landing pages. Angie Schottmuller also echoed this by saying “Ranking isn’t good enough on it’s own.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SmartBug Media

FEBRUARY 11, 2020

A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more. A/B Testing. Content Testing.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Convince & Convert

APRIL 29, 2015

It can let you insert a live local weather forecast, as Timberland did in this May 23, 2013 email. It can update the entire content of an email based on the time of open, which Best of the Best uses to clever effect in this August 19, 2013 email. In-email payments have been in the works for many years. That’s a huge boost.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

markempa

APRIL 7, 2014

To learn more about some of the other small changes the team at Sophos shared at MarketingSherpa MarketingExperiments Optimization Summit 2013, checkout the free on-demand replay of “ How a Long-term Optimization Strategy Led to a 6,031% Increase in Leads ” to aid your lead generation efforts. You may also like. More from the blogs].

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Customer Experience Matrix

MARCH 2, 2015

I wrote about Bislr in November 2013. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. AutoPilot was founded in 2011 and introduced the first version of its system in 2013.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Liveintent

AUGUST 19, 2021

In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. Retarget users who’ve already visited a specific landing page, and reach them with tailored ad creative that sends them further down the marketing funnel. Why is first-party data important? Dynamic creative retargeting.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Customer Experience Matrix

APRIL 30, 2015

See my posts for October 13, 2013 and October 22, 2013 for a several other surveys. B2B marketing automation in its current form of systems that primarily use email, landing pages, and visitor tracking to nurture leads before sending them to CRM is a subset of this much larger vision. The short answer is no.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

KoMarketing Associates

OCTOBER 11, 2018

Every so often, it’s important to audit your site and ensure your content assets – whether it be a landing page, blog post, eBook, or product brochure – are high-quality, on-brand and valuable for prospects, leads, or customers. Say one of your top posts, which covers LinkedIn advertising, is from 2013.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Challenges of Relying Solely on Creativity Even the most creative content strategy can fail if it isn’t balanced with analytics.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Choozle

JUNE 17, 2021

CRM, mobile, and programmatic campaigns that utilized existing Choozle audiences have helped drive traffic to our clients’ landing pages. Since joining OnCampus Advertising in 2013, he has managed over 100 campaigns targeting colleges and universities across the US and Canada.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. Email, landing pages, behavior tracking, and reporting were already available in Vocus Marketing Suite, so the new features mean that Vocus now ticks all the major marketing automation boxes.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Companies with 101-200 web pages generate 2.5x more leads than those with 50 or fewer pages. More landing pages and more blog posts also mean more leads. eMarketer ). Marketing Charts ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

MARCH 24, 2014

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I Marketing Strategy a/b testing landing page optimization marketing insights online testing testing and measurement' Email Marketing: Do you test your legacy marketing? More from the blogs].

Cost per Lead 120

Cost per Lead Optimization Marketing & Strategy Marketing Strategy 120

Brandpoint

JANUARY 23, 2020

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Read about Larry’s philosophy on productive unicorns… trust us. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. It seems many people forget landing pages aren’t as objective as they might think.

Lead Generation 120

Lead Generation Cold Calling Lead Ranking Lead Scoring 120

Crimson Marketing

DECEMBER 18, 2013

43% of marketers have found a customer via LinkedIn in 2013. Videos on landing pages increase conversion by 86%. Inbound marketing delivers 54% more leads than traditional outbound marketing. 52% of marketers have found a customer via Facebook in this year. B2B companies that blog generate 67% more leads than those that don’t.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. Focus for the First Quarter of 2013. While he said Big Data would be a major focus, it wasn’t the area that he thought sales should be focusing on.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

markempa

APRIL 22, 2013

I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. If you’re directing your audience to a landing page, what in the email should compel them to click through to read it? Does that landing page deliver the promised value? What’s in it for them if they do?

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Include swipe up CTAs to drive traffic to a landing page. Create custom email flows for each landing page. Managing Editor.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness. It's a brand new month, everyone! It's a time for new beginnings. aren't we forgetting something?

Template 98

Template ROI Budget Programs Click Rate 98

Hubspot

JANUARY 4, 2021

If they detracted from the readability of a page, Google would penalize that page's ranking. After the 2013 Hummingbird update , the search engine's algorithm considers overall meaning — it realizes a page is more than the sum of its keywords. During this phase, keywords and phrases needed to appear naturally.

Lead Ranking 101

Lead Ranking Lead Scoring Dwell SEO 101

Customer Experience Matrix

MARCH 16, 2016

Responses go to a user-specified landing page; Mariana does not reveal prospects’ identities unless they respond. The company was started in 2013 and officially released its product on March 1 of this year. Conversion IQ follows a similar process except that Mariana works from a set of known contacts uploaded by the client.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

markempa

NOVEMBER 5, 2012

Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. We’ll provide a few back-to-the-basics tactics that you can consider as you work on planning your campaigns and budgets for 2013.

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

DotDigital

APRIL 19, 2021

dotdigital first collaborated with Magento in August 2013 and ultimately became a Premier Technology Partner for email marketing in 2015, helping retailers and brands increase consumer interaction and drive long-term loyalty and customer lifetime value (CLV).

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Hubspot

AUGUST 5, 2013

Go to the INBOUND registration page and select the conference ticket option. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Optimize your landing pages?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

KoMarketing Associates

APRIL 7, 2014

are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Think of it as a smaller sitemap that’s displayed on the search engine results page. In the above, “ C urrent Mortgage Rates, ” “ F irst Time Home Buyer, ” etc.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Buzz Marketing for Technology

OCTOBER 18, 2013

Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 That’s a win-win for both brands and consumers. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Remember that landing pages and conversion actions both need to be tailored specifically for a mobile audience – no long forms and no downloads.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Brightedge

MAY 16, 2021

The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, display, email, and data and analytics. Highly recommended for all the marketers who write or edit content.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Traction

JANUARY 14, 2014

Make sure your site has some depth to the page hierarchy. It’s true that landing pages are effective for your marketing, but be careful not to create a website hierarchy that is flat. This indicates to some search engines that your pages are spammy. If you need to update your website, contact New Incite today.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Valasys

JUNE 4, 2019

In fact, the concept of dynamic content extends beyond websites to emails, landing pages & even forms. Dynamic content can be used in email marketing, implemented in websites & landing pages & even when creating smart forms.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56