Optinmonster

JANUARY 13, 2020

Editorial calendar examples. Editorial Calendar Examples. Here are a few great examples of editorial calendars: GetMintent provided an example of their editorial calendar while promoting a centralized calendar system. To begin, you’ll first need to create an account with HubSpot.

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? By the way, I published that post in 2013, and it is still pulling in traffic. Tools Matter: Platforms like HubSpot , Act-On, and others are essential for sophisticated personalization and ABM strategies. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Everyone at HubSpot loves this SlideShare by Velocity Partners. 7) Google Analytics in Real Life. The Content Marketing Deluge. 6) AirBnB''s Annual Report.

Branding 28

Branding Brand Identity Marketing Analytics Tools Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

FEBRUARY 24, 2020

But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. 4 Things to Know About Google's Cookie Phase-Out. Google isn't banning all cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Google knows what you're doing, and will let you do it!

SEO 100

SEO Marketing Websites Optimization Domain 100

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. If true, this move would be the latest in a Facebook's long history of attempting to emulate Snapchat's features since its failed attempt to acquire the platform in 2013. March 13, 2018.

Wikipedia 74

Wikipedia Social Networks Twitter Network Marketing 74

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

APRIL 1, 2018

You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. You can see how we've tried to strike that balance on HubSpot's Facebook Page below. You read that right.

Template 101

Template Facebook Guidelines Banners 101

Hubspot

NOVEMBER 22, 2016

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: Search Engine Land.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 23, 2015

78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. The examples below may not be current. 12 Examples of Holiday-Themed Homepage Design. Let's take a look. 1) Free People. 2) IRONMAN.

Design 28

Design Examples Business Banners 28

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. 7 Personalized Marketing Examples. The Example. Curious to learn how to do that with your HubSpot Marketing and Sales software?

Personalization 101

Personalization Branding Brand Identity Planning 101

Hubspot

FEBRUARY 14, 2024

Here’s an example. Colgan provides an example: Hi Sarah, I saw you’re spending over $60k p/month on paid ads. But if you’re a coach, for example, and you have an online course, then it‘s really nice that you have a prerecorded course with seven modules and three bonuses and whatnot, but tell me what’s in it for me.”

Copywriting 67

Copywriting Click Rate Open Rate Paid Search Agency 67

Hubspot

JANUARY 23, 2015

Click here to download 20 examples of top-notch PowerPoint presentations and get tips for creating one of your own! 25 Great SlideShare/PowerPoint Presentation Examples for Marketers. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? How Google Works from. Mark Johnstone.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Exo B2B

MAY 9, 2017

The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013. Here are examples of B2B companies that have not hesitated to invest in Snapchat. #1

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

MAY 24, 2019

Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. For example " Pizza near me now ". For example " clubs near me tonight ". For example " stores open near me now ". Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Attendify

AUGUST 7, 2019

Founded in 2013, Guru is a knowledge management platform that unifies an organization’s collective insights and gives teams the information they need to do their jobs. Founded: 2013 Headquarters: Philadelphia, PA Employees: c. Anderson, Guru: HubSpot is our marketing automation tool. About Guru. Start with pre-event.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Google.

Amazon 68

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 68

Hubspot

APRIL 21, 2015

Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race: You might be thinking, "Okay, but should marketers care about these live video streaming apps?". hours in 2013. That's huge!

Video Marketing 28

Video Marketing Mobile Marketing Hubspot Paid Search Agency 28

Hubspot

MARCH 29, 2018

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 77

SEO PageRank CAN-SPAM Ad Exchange 77

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. As we said before, it took us at HubSpot awhile to realize this.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

MARCH 14, 2017

Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search. The following are just a few examples of how teams use Wistia to work better and faster. How can video impact the user experience on your website?

Marketing Automation Services 94

Marketing Automation Services Top of Funnel Click Rate Budget Programs 94

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. For example: "Generate [number] leads focused on [topic/product] by [date].". Here are a couple of examples of HubSpot’s goals from a recent product launch. Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. It was first introduced in June 2013. The Animals: A Quick Refresher.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

JULY 22, 2015

1) How to Quickly Diagnose and Solve a Google Penalty. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

JUNE 22, 2017

In fact, according to Google, 90% of bumper ad campaigns boosted global ad recall by an average of 30%. If you're not, here are 10 examples you can reference to inspire YouTube viewers faster than a Vine could in 2013. 10 Exceptional Examples of Six Second Pre-Roll Ads on YouTube. 1) YouTube. 4) Road Lodge.

Paid Search Agency 78

Paid Search Agency Youtube Ads Advertising Agencies 78

Hubspot

SEPTEMBER 4, 2014

Here at HubSpot, we do our very best to apply the principle of "use good judgment" to everything we do. After all, anger is the emotion that spreads most easily over social media, according to a 2013 study. For example, let''s look at what happened to British bakery chain Greggs. — Google UK (@GoogleUK) August 19, 2014.

Social Media 28

Social Media Media PR Public Relations 28

Hubspot

MARCH 15, 2013

It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. There will be an update of both Google Panda and Penguin this year. Google's updating their algorithm all the time -- some updates bigger than others, of course.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

JUNE 12, 2013

Stop setting a bad example. Else you''ll suffer in the rankings, says Google. This time, reports Business Insider , it''s about failing to disclose their product endorsements in social media. And the FTC is not happy about it. Come on, Biebz. 6) It''s officially time to step up your game on mobile.

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

Hubspot

NOVEMBER 12, 2019

As Google noted in a recent post , "Diverse marketing isn’t just a box you can tick. Keep reading to learn about how seven brands, including Google, absolutely nailed inclusive marketing in their campaigns. Examples of Successful Inclusive Marketing. There are so many layers to diversity beyond gender or skin color. Sexuality.".

Paid Search Agency 72

Paid Search Agency Branding Brand Identity Advertising Agencies 72

Hubspot

JULY 24, 2015

Download more awesome 'About Us' page examples here, and get tips for making yours great, too. 12 of the Best About Page Examples 1) Yellow Leaf Hammocks Why the 'About Us' Page Rocks: It tells us a story. For example, a lot's happened since Moz was founded in 2004, so they chose to share those milestones using a timeline.

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

QuanticMind

SEPTEMBER 7, 2018

As the rate of a search engine’s word recognition increases — Google’s accuracy rate increased from under 80 percent in 2013 to over 90 percent by 2015, for example — consumers will feel more confident and appreciative when they access the convenience of an intelligent voice search.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Hubspot

OCTOBER 23, 2013

Incidentally, it also led to nefarious practices of keyword stuffing, link planting, and more than a little gaming of the Google system). Over the years, with updates like Panda and Penguin, Google has made some changes targeted at countering black-hat SEO. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28