Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Here's the process we went through; I recommend you pay attention to the "homework" parts: Pre-Project Education -- We went through all sorts of webinars, videos and documents on Hubspot's site. Hubspot is about education more than it is CMS. Don't start/stop. MORE >>

There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google's organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for. MORE >>

HubSpot last week released the Marketing Data Box , a 3.4 Direct mail, for example, can be highly effective if done properly. Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&# Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. Content aggregation ?). Email is the #2 priority. Email. MORE >>

Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. Ostensibly for privacy and security reasons, Google also notes that this means referrer strings will no longer be passed to destination sites from logged-in users' search results. This means that website and marketing analytics packages like HubSpot, Omniture, and even Google's own analytics platform will no longer be able to report on the keywords that were searched by those logged-in users. Why, Google. The Silver Lining. MORE >>

This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week's episode of the Marketing Update on HubSpot TV. Google's Ban of Co.cc On Thursday evening, Google banned the Co.cc domain , which removed every website using that domain from all Google search results. While Google reserves the right to ban all sites on a certain host if a high percentage of sites hosted on that domain are spammy, it's not something they do very often. Marketing Lesson: As a marketer, Google's co.cc MORE >>