Rev

SEPTEMBER 2, 2019

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool? Google Keyword Planner: The Ultimate Guide by Razor Social. ** 5 STARS.

Keywords 100

Keywords Research SEO Google 100

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s almost here -- the turn of the new year.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Convince & Convert

APRIL 2, 2015

In 2013, the email marketing company created an online comic strip to celebrate the anniversary of its Mandrill email infrastructure product. Inbound marketing may not seem like the kind of business that requires a cartoon supplement, but Hubspot is another B2B brand that has created comic strip content. Image via Hubspot.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Changes in the industry. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Everyone at HubSpot loves this SlideShare by Velocity Partners. 7) Google Analytics in Real Life. The Content Marketing Deluge.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Hubspot

JANUARY 1, 2013

At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. The release of Google+ Local.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Biznology

MAY 19, 2014

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

Social Media 80

Social Media SEO Media Youtube 80

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. HubSpot allows you to automatically trigger personalized email sends based on a contact’s profile properties.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Optinmonster

JANUARY 13, 2020

Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. BobAngus : This editorial calendar is simple to read, clearly categorized, and would be easy to replicate in Excel or Google Sheets. To begin, you’ll first need to create an account with HubSpot.

Conversion 97

Conversion Youtube Hubspot Planning 97

Hubspot

APRIL 3, 2018

That began after Facebook's failed attempt in 2013 to acquire Snapchat -- and it's worth noting that Facebook also owns Instagram, which is arguably the most similar property to Snapchat. Not very, says HubSpot Product Marketing Manager Marcus Andrews. Within that segment, 34% of Amazon employees said they would delete Facebook.

Facebook 71

Facebook Amazon Customer Surveys Response Rate 71

SmartBug Media

AUGUST 19, 2019

When you do a quick Google search for data on pop-ups, you may find this article ( HELLO! ), as well as posts on forums, question sites, and beyond about how to turn off the ads. 69% more internet users used an ad blocking solution in 2014 than in 2013; as of the end of 2018, adblocking software has roughly 200 million daily active users.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Marketing Insider Group

FEBRUARY 26, 2014

God Made A Farmer – Dodge Superbowl Commercial 2013. This Video, Made by a Bank, Will Give You the Chills – From Hubspot. 10 Lessons from the World’s Most Captivating Presenters from HubSpot. Jean-Claude Van Damme’s Epic Split for Volvo – just awesome! Dove Real Beauty Sketches – Try keeping your eyes dry for this one.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

JUNE 25, 2013

Anyone been to Google today? If you haven''t Googled yet today, the image is to the right -- now you''ll understand why it was hailed by Mashable as "barely recognizable.". If you haven''t Googled yet today, the image is to the right -- now you''ll understand why it was hailed by Mashable as "barely recognizable.".

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. If true, this move would be the latest in a Facebook's long history of attempting to emulate Snapchat's features since its failed attempt to acquire the platform in 2013. March 13, 2018.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Hubspot

NOVEMBER 22, 2016

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: Search Engine Land.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

FEBRUARY 24, 2020

But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. 4 Things to Know About Google's Cookie Phase-Out. Google isn't banning all cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? By the way, I published that post in 2013, and it is still pulling in traffic. Tools Matter: Platforms like HubSpot , Act-On, and others are essential for sophisticated personalization and ABM strategies. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Paul Gillin

MARCH 8, 2013

For those who are mystified by Google magic, this deck will get you up to speed. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. SearchCap: The Day In Search, March 6, 2013. I’m not an SEO expert by any stretch, but I’ve learned a lot by osmosis. Related articles.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Hubspot

AUGUST 21, 2013

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JUNE 5, 2013

You know how everyone is always saying Microsoft is tilting at windmills trying to compete with Google in the online ad search business? If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

DECEMBER 18, 2013

Marketing in 2013: The Highs and Lows. Ecommerce marketers , in particular, should count Pinterest''s feature launches as a high point in 2013. The chatter is that this is just to help them get in on that video ad revenue that Google sees with YouTube -- and that chatter is probably right. Google Didn''t Stop at Search.

Work Management 28

Work Management Paid Search Agency Marketing Management Multi-Channel 28

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Google knows what you're doing, and will let you do it! Google also clearly states that it uses ccTLD to determine country targeting.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

OCTOBER 3, 2013

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. Google says it is making the change to protect people’s privacy when they conduct web searches. How Bad Is This?

Google 28

Google Adwords Privacy Keywords 28

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

APRIL 1, 2018

You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. You can see how we've tried to strike that balance on HubSpot's Facebook Page below. Like our Facebook Page here.

Template 101

Template Facebook Guidelines Banners 101

Hubspot

SEPTEMBER 19, 2018

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming Senate appearance, and more from just this past week. Google Search Adds 'Meaning Variations' to its Ranking Algorithm. Unriddled: The Tech News You Need.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Hubspot

JUNE 7, 2013

We’ll do something on it here on the HubSpot blog, too. One analyst estimates YouTube delivers 10% of Google’s total revenues, which would work out to about $6 billion this year. When YouTube was baked into Apple’s iOS, Google couldn’t show ads. If Microsoft Made Its Own Version of Google Glass.' And finally ….

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Attendify

AUGUST 7, 2019

Founded in 2013, Guru is a knowledge management platform that unifies an organization’s collective insights and gives teams the information they need to do their jobs. Founded: 2013 Headquarters: Philadelphia, PA Employees: c. Anderson, Guru: HubSpot is our marketing automation tool. About Guru. Start with pre-event.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Exo B2B

MAY 9, 2017

The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013. 1 – Hubspot. ©Hubspot. #2 However, this trend has been an evolving one. ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Google.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64