Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Customer Experience Matrix

FEBRUARY 6, 2013

I’ll get to the 2013 estimate in a bit. Happily, my estimates for the major firms came up with 52% revenue growth for 2013. Bottom line, then: Raab Associates official estimate of B2B marketing automation vendor revenues for 2013 is $750 million. First, I thought I’d explain where the figures come from.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Content Marketing'

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Customer Experience Matrix

AUGUST 31, 2017

It’s more than four years since my original review of AgilOne , a pioneering Customer Data Platform. In fact, the core data management portions have been entirely rebuilt, replacing the original fixed data model with a fully configurable model that lets the system easily adapt to each customer. But there’s plenty new as well.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. They were all videos.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Customer Experience Matrix

APRIL 26, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. What was new about CDP was that it was packaged software that was building a customer database. That's odd; people ask me those questions all the time.

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Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. This also applies to large increases in social customer service. Listen Now. The RSS feed is: [link].

Social Media 147

Social Media Skype Media Paid Search Agency 147

Marketing Insider Group

DECEMBER 4, 2012

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Where did I fall short?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. They help our customers navigate the process of making an important decision.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It soon became apparent that many people were using CDP in a much looser sense to mean any system that built and shared customer profiles.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Crimson Marketing

FEBRUARY 5, 2013

With 2013 well underway, are you staying ontrack with your online presence? . Don’t: Forget that happy customers are your best advocates. We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Do: Get a professional website.

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! Customer retention marketing stats. Get It Now!

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

The Customer

SEPTEMBER 9, 2021

Digital scheduling platform Calendly has appointed Tina Dobie as its first chief customer officer. In the new role, she will oversee the scheduling software company’s 75-person customer experience team, including those responsible for onboarding customers, account management and customer support.

Work Management 52

Work Management Digital Experience Platform Startups Class 52

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Your customers increasingly expect you to include rich visual content as part of their experience online. Enlist your customers to create content. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Customer Experience Matrix

DECEMBER 14, 2016

.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The system can also look up information about a specific customer in real time if an ID is provided.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Author: Rick Siegfried Dreamforce 2013 has ended! Bigger and better than ever, this year delivered unforgettable experiences from the release of Salesforce’s new customer platform, Salesforce1, to Green Day punking out AT&T Park, to a few surprise special guests during the keynotes. Sights of Dreamforce 2013 from Marketo.

Salesforce.com 48

Salesforce.com Thought Leadership Marketo Practices 48

Lenny's Newsletter

AUGUST 29, 2023

Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. These are completely different customers and different user profiles. So, no, we didn’t have an ideal customer profile.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Televerde

FEBRUARY 1, 2021

When thinking about building a successful sales and marketing strategy, delighting your customers is critical to your company’s overall success. With an evolving digital landscape, it’s more important than ever to understand how you can fit in your customer’s lives and provide long-term value. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Customer Experience Matrix

APRIL 1, 2013

What really matters, though, is that Infusionsoft itself remains committed to its small business customers, despite growing to nearly 400 people and $40 million revenue. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

The Forward Observer

JANUARY 19, 2024

.” Here’s a small sample of what you’ll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why “Original Source” matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer (..)

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Webbiquity

DECEMBER 11, 2013

”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We’ve been fanatical about customer support from Day One. We believed that long-term, strategic thinking would be the best approach for building a lasting product that customers loved. Steeped in innovation.

Trigger Marketing 106

Trigger Marketing Planning Intent Template 106

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Do you want happy customers? . No business wants unhappy customers. Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.) . They can’t tell you how the customer is feeling.

Customer Satisfaction 64

Customer Satisfaction Tips SMS Thought Leadership 64

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! It’s a vital alternative to traditional marketing because prospective customers can dodge marketing messages.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Vidyard

FEBRUARY 11, 2013

As marketers we need this so we can set, or re-set, our goals and focus on the marketing and customer landscape in front of us. Michael talks about three core pillars of video for 2013 – mobile, social and interactive – and how each is fundamentally changing how, and when, our customers engage with video content.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

KoMarketing Associates

FEBRUARY 25, 2013

Converting The Mobile Customer. Casie will be live-tweeting from the conference so be sure to follow the @KoMarketing twitter account and our SMX West page for up to the minute session information. Here’s a preview of some of the sessions she will be covering: Essential SEO Analytics: The Performance Metrics That Truly Count.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? Customers are now on multiple platforms. Start by identifying the hashtags that are commonly used in your industry and by your customers. Hashtags offer a great opportunity to identify and get in front of customers and potential customers.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120