Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.” It’s chaos.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. 73% of companies successfully hired a candidate with social media. 93% of companies use LinkedIn for recruiting , while 66% use Facebook and 54% use Twitter. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” ( source ). His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Sharpspring

JUNE 10, 2021

A law firm was struggling to generate awareness for the firm and its attorneys which in turn meant that lead/case generation was slow. Even if the strapped team could get leads, who was left to handle follow up and additional case loads? They migrated to SharpSpring from Hubspot in 2013 and have never looked back.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Convince & Convert

NOVEMBER 27, 2013

If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. Sean Hughes (@cashmoneyhugs33) November 19, 2013. And kudos to KLM for their commitment to social service, and transparency into their process.

Social Media 137

Social Media Media Case Study Case Studies 137

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. Frankly, back in January, I wanted to have more momentum in this process, but I felt like I had far too much to accomplish and far too little time to accomplish it. So, in that situation, who has time to review case studies and reports? Use your knowledge resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. While the process is tough to make sense of, there are some definite "no-no's" businesses need to avoid — common mistakes companies often run into when pricing products.

Pricing 80

Pricing Price Case Studies Paid Search Agency 80

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. Most companies have no idea how much they are really spending on content. My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Curation Content 120

markempa

APRIL 6, 2015

You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. I read recently that a company trimmed its registration form to include an extremely basic two-field form and found its conversion rate more than tripled with this simplification.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. The Unicorn Blueprint: Building a Billion-Dollar Company Step-by-Step.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

KoMarketing Associates

FEBRUARY 9, 2016

Start planning how to create video for your company now. It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). It adds value as an asset in the new customer onboarding process.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

seo.co

DECEMBER 19, 2021

The right voice often means understanding the underlying factors that make up Semantic Search, including: Natural Language Processing. So for an article about “desktop PC cases,” that phrase might appear 4 times in your 700-word article. Hummingbird (2013). Source: [link]. Entity Recognition. Query Stream Context.

Optimization 115

Optimization Keywords SERP SEO 115

Convince & Convert

NOVEMBER 19, 2013

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. The key words in my definition are really process, flow, and shift. Real-Time Marketing isn’t going to work without a documented and blessed process flow. 2013 Social Media Trends from Zena Weist.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

Zoominfo

APRIL 16, 2018

Look for hacks and restructure your processes to streamline your research. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. Keenan runs a company aptly named A Sales Guy U. KeenanTakeover ”. Keenan’s response? Only do what helps you sell.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. He began his career with IBM and Sterling Software and then went on to launch two successful software companies.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. The book is a how-to guide on running a growth program in your company.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ANNUITAS

JULY 3, 2014

Note: This post first ran September 10, 2013 via the ANNUITAS blog. A new Accenture study shows that 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs and only 57% deemed their relationship with the CIO as important. In this case, what you don’t know will most likely hurt you.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

6sense

OCTOBER 22, 2021

Brass tacks: Marketers and salespeople don’t have the kind of control over the buyer’s journey and sales process like they used to. Overwhelming evidence suggests that B2B review sites are positive for companies — even when the reviews aren’t. They may feel their company’s experience is privileged information. Here’s why.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Parse.ly

OCTOBER 21, 2022

Every SaaS company promises a “seamless integration” or an “easy implementation.” Recently, we assembled marketing and tech integration experts from WordPress VIP and Aprimo to gaze inward at our own implementation processes here at Parse.ly. . There are 3 primary ways that companies integrate Parse.ly. Integrating Parse.ly

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. But how have they been doing? Or does it? The Marketing Technologist?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ViewPoint

AUGUST 21, 2013

It appears that most of the pundits on this topic have a problem with outbound cold calling or what is sometimes called “interruption marketing” because when they think of cold calling they only think of the mindless smiling and dialing that far too many companies still do today. The reality is that cold calling is alive and well.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Outgrow

JANUARY 22, 2020

There is a process to it. And that increased to more than $50000 in 2013. Finch runs his own company, Finch Media Ltd. She spent over a dozen years in various companies until she co-founded the Affiliate Summit Corporation in 2003 with Shawn Collins on a $400 investment. This is why we felt the need to write about them.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Integrated B2B

OCTOBER 20, 2015

According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. Hire specialist writers into your company. And such solutions are often cheaper and more hassle-free than you might think. Level of difficulty: 4 out of 5.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. Hire specialist writers into your company. And such solutions are often cheaper and more hassle-free than you might think. Level of difficulty: 4 out of 5.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Albeit, in this case, you want to craft your email series to drive word of mouth marketing for your business. They also made it easy for their employees to pass their message to entire companies.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Optinmonster

JULY 10, 2020

Having started in 2013, we’ve had the chance to work with some pretty big names, including: Playstation. But at the heart of OptinMonster, our goal has consistently been to level the playing field for small and medium-sized companies that don’t have the same marketing budgets as larger businesses. Shutterstock.

Case Studies 88

Case Studies Case Study Work Management Studies 88

SWZD

APRIL 15, 2019

We asked Brad about the importance of reaching CEO’s in Cvent’s sales cycle: “Studies suggest that over 90% of CEOs believe the events channel is an effective way to create brand awareness, deepen relationships and accelerate opportunities. More often we see the CEO put us in touch with other stakeholders at their company.

Peer-to-peer 48

Peer-to-peer Optimization Conference Vendors 48

Contently

MARCH 28, 2017

Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.” Americans suck at personal finance. Educational content is also key for building trust.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Hubspot

MAY 1, 2017

Those habits aren’t just limited to my writing process. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us.

Personalization 101

Personalization Brand Identity Branding Planning 101

SugarCRM

DECEMBER 11, 2013

Case Studies. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. When it’s a company I trust and recall past interactions […]. When it’s a company I trust and recall past interactions […]. December 10, 2013 by Victor Martinez. White Papers. Contact Us.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Vidyard

OCTOBER 7, 2013

You can look to B2B companies like Salesforce.com, or B2C like Red Bull, to see how leading-edge video marketers are creating an increasingly immersive customer experience. When you consider how brands like Red Bull produce content, you can learn a lot from their process.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. People are aware that emails sent by companies are automated, but this message seems to break conventions. But, did you know that this company has equally awesome email marketing efforts?

Email Marketing 105

Email Marketing Planning Brand Identity Branding 105

Content Marketing Institute

NOVEMBER 12, 2017

In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). In 2013, it raised another $11.5 Client companies can inform Quill of the style of language, tone, and angle to use. Automated Insights shares a case study of a brand using its AI to create content.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110