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[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

Class 54
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Class 102
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Walker Sands Appoints Andrew Cross and Dave Parro to Co-CEO Roles

Walker Sands

Dave Parro, Co-CEO: Since joining Walker Sands in 2012, Dave has been instrumental in facilitating our expansion to sustain the agency’s rapid growth. Andrew and Dave are world-class leaders, and I’m excited about where they will lead the agency in the years ahead.

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How 3 U.K. Companies Became High-Class Publishers

Contently

In 2012, Edition surpassed category leader Glamour to become the fashion magazine with the largest circulation in the U.K., Companies Became High-Class Publishers appeared first on The Content Strategist. and last year, it took the top spot in the women’s lifestyle magazine market again. The post How 3 U.K.

Class 60
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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

ViewPoint

Marketing automation can be used to sell education and services (client buys XYZ Class 101, automatically gets offered XYZ Class 201 in four weeks). Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing.

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Salesforce MVP 2022 Nominations Are Open

Salesforce Marketing Cloud

Meet Deepa Patel , a standout Trailblazer and Salesforce MVP Hall of Fame member since 2012. We’re thrilled to invite our entire community to join us as we officially open nominations for our 2022 Salesforce MVP class. Nominations for the 2022 Salesforce MVP class are open now through December 3, 2021. What is a Salesforce MVP?

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And The Killer Content Award Winners Are…

B2B Marketing Exchange

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. “The