Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

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Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

MAY 10, 2017

Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. Under this system of exclusivity, 10 million users joined Google's social network in just two weeks. Source: OptimiseWeb. 3) Nintendo.

Demand 93

Demand Brand Identity Branding Social Networks 93

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Register your business with Google My Business. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Valasys

AUGUST 10, 2023

Google has even used the freshness of content as a ranking factor since 2011. Fix keyword stuffing if your content has any, as Google considers heavily stuffed content, to lack substance which affects your bottom line. Brian Dean termed this “ Content Relaunch ” in one of my favorite blog posts.

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Traffic Lead Scoring Lead Ranking Content 52

Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. And here at HubSpot, we have two employees with very opposing views on this subject.

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Social Networks Twitter Stats Churn Rate 28

Hubspot

JANUARY 20, 2012

In a press release distributed yesterday recapping Google's fourth quarter, the search (and social?) giant revealed that Google+ has now racked up 90 million users. In fact, the count has more than doubled since October, when Google's official count stood at 40 million. Why Marketers Should Care About the Growth of Google+.

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Google Social Networks Opt-in Network Marketing 28

Biznology

AUGUST 20, 2012

Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. in November 2011. in November 2011.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Hubspot

NOVEMBER 14, 2018

By looking at the Archive.org view of Nerwallet's pages over time, we can see that Tim stuck to his plan, producing up to 500 pieces of content per month between 2011-2012, and then ramping up his volume and peaking at as many as a few thousand new pieces of content per month in 2014 and 2015.

Startups 69

Startups Google Press Domain 69

Exo B2B

MAY 9, 2017

Snapchat was born in September 2011, in California. Snapchat is the millennial generation’s favorite network! Compared to other networks (B2C usage), we can see that its audience is markedly different. 22% of advertisements are displayed on this network. No traffic generated on other networks and websites.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

The Effective Marketer

OCTOBER 14, 2010

.&# MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License. United States License.

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Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Hubspot

NOVEMBER 18, 2011

We all learned a lot after this year's Google Panda updates. Well, Google Panda is kind of forcing site owners and managers to be, well, good marketers. January-February 2011: Google Punishes JC Penney and Overstock.com for Shady Link Practices. February, 2011: Panda Cracks Down on Content Farms.

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Google SERP Paid Search Agency Advertising Agencies 28

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. We used the inbound marketing calculator to work backwards and figure out what we needed to do to hit our revenue goals for 2011.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. Google+ Statistics.

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Statistics Google Stats Emarketing 28

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. As with all things, as people got better about buying domains up or trying to game the system with exact match domains, Google has turned down the value of them.

SEO 28

SEO Correlation Domain Keywords 28

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

The Effective Marketer

MARCH 7, 2009

Albert Chen, from Google , flew directly from Boston to our cozzy Florida weather to grace us with his presence and gave a thoroughly entertaining presentation discussing what Google Can Do for You. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

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Conference Social Media Work Management Marketing Budget 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. It’s likely that DanTaylor.com is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks.

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Social Media Social Marketing Tips Media 28

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Hubspot

MARCH 29, 2018

Black hat techniques include keyword stuffing, cloaking, and using private link networks. If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

AUGUST 29, 2014

Yep, that''s right -- Google Authorship is over. This search used to return results that looked like this (pre-Authorship photo removal): Now results look like a throwback to 2011 : But search results won''t be exactly like they were in 2011. Many of us are wondering what gives, Google. Authorship for Google+ Instead?

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Google Clickthrough Distribution SEO 28

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. You can leave a response , or trackback from your own site. Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

JUNE 11, 2018

When HubSpot memejacked the "What People Think I Do/What I Really Do" meme for our Facebook page , our sales-themed meme generated an impressive 453 likes, 57 comments, and 256 shares , while our marketer version accumulated a whopping 460 likes, 53 comments, and 337 shares. What People Think I Do. The one above speaks for itself.

Social Networks 74

Social Networks Viral Marketing Buzz Classified Ads 74

Hubspot

JULY 25, 2011

According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait. When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so. Connect with HubSpot :

Profiling 28

Profiling Analytics Google Business 28

Hubspot

NOVEMBER 29, 2011

As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Content Appearing as Site Links in Search Queries.

Google 28

Google SERP Social Networks Network Marketing 28

Hubspot

SEPTEMBER 9, 2011

However, what might be more interesting is, in that same period of time, Google slipped 6% points in search engine marketing share. At the same time, Google fell from 71.59% a year ago to 65.09% in August 2011. Google still has the vast majority of the search engine market share, right? Connect with HubSpot :

Search Marketing 28

Search Marketing Google Search Engine Marketing Marketing & Strategy 28

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.

Google 28

Google Work Management Marketing Management Social Networks 28

Hubspot

AUGUST 23, 2011

When Google's social network Google+ launched, its core differentiation was Circles, a way to share content with only a certain group -- or groups -- of your Google+ connections. Google and Facebook aren't battling over social sharing. Rather, Google and Facebook are battling over data. Marketing Takeaway.

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Facebook Google Social Networks Inbound Marketing 28

accelerate agency

OCTOBER 14, 2021

Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Google Drive and Netflix are more clear-cut examples of SaaS companies. Accelerate Agency works with high-authority domains like Hubspot and BigCommerce to increase organic traffic and referrals. Is Facebook a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Google Drive and Netflix are more clear-cut examples of SaaS companies. Accelerate Agency works with high-authority domains like Hubspot and BigCommerce to increase organic traffic and referrals. Google Workspace. Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

AUGUST 3, 2011

In an email to AdWords users on Friday, Google announced that "all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number." Google has had Call Extensions for some time now, which allow you to add a phone number to your PPC ad as an additional line of text.

Adwords 28

Adwords Cost Per Click Google PPC 28

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Then came the days of wanting to appear at the top of a Google search (either paid or organically).

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Optimization Banner Ads SEO Banners 100

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). In fact, both Google and Facebook have been better positioned as marketing technology power players than LinkedIn — but Microsoft’s acqusition of the company changes that.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

AUGUST 10, 2011

With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language. Connect with HubSpot :

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Facebook Twitter Linkedin Social Networks 28