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How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not. Right?

Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Set goals for your social media on Google Analytics so you can see if your actions are improving or declining efforts.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

Google 145

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below). First a disclaimer: I don’t actually subscribe to Hubspot any longer. Jeff Ogden on Hubspot TV.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

The 15 Best Special-Purpose SEO Tools

Webbiquity

1) Google Search Console. Google Review Count: 600. A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues. Google Review Count: 290. Google Review Count: 282. Google Review Count: 210. Google Review Count: 190.

Tools 118

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. In this context, the HubSpot announcement is interesting mostly because it too recognizes the importance of giving marketers audience lists without acquiring the names for themselves. No, not one bit.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Research the prospect on LinkedIn, Google, Social Sites. And they did. Know your history. Intel.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Quite a lineup. optimize to be read on-the-go with mobile call-to-action and phone number. Start solving problems.

The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. Google Review Count: 1,770,000. Google Review Count: 518,000. Google Review Count: 381,000.

Tools 103

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. On HubSpot's Marketing Blog, we mainly use these between the post's first few introductory paragraphs, but we may also add them throughout the post in cases like this. Until now. Here's what I found.

How to Keep Track of Your Leads with HubSpot's Sidekick

Synecore

Sidekick is a sales enablement program created by HubSpot to integrate seamlessly across multiple email clients and CRM systems, such as HubSpot or Salesforce. You can access Sidekick through an extension available on Google Chrome or on its website to directly view insights on the activity of your leads. What is Sidekick and What Does it Do?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers. But what does that look like? 1) General Technologies. 3) Video Platforms.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. 1) Diversify your traffic sources to keep earning visits from Google. png">. The solution?

The 14 Best Content Planning and Research Tools

Webbiquity

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends. Google Review Count: 592,000.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

Here are some top tips from great managers here at HubSpot. My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Amanda Sibley , HubSpot's demand generation manager, suggests setting aside specific time for email -- and trying not look at it in between, especially if you have a lot of your own work to get done that day. "I Asana.

AI Throwdown: Google Assistant vs. Siri [Infographic]

Hubspot

At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. Two of the more notable -- and rivaling -- examples of this technology are Siri and Google Assistant. The world is abuzz with tech talk.

Busting the Top 3 Google AdWords Myths

Hubspot

If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. So, why has it taken so long for most inbound marketers to adopt Google AdWords? Myth #1: People Don’t Click On Google Ads. How much money do you think Google makes in one day on AdWords alone? $1 1 million? $10 10 million? AdWords

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy.

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

Hubspot

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. 9) Lean on Google and Word to prevent spelling and grammatical errors. When in doubt, don't brush past your concerns -- Google them. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. I was terrified.

'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week

Hubspot

So take a few minutes to catch up on the most important HubSpot content in social media and web design in the past week. An Introduction to Google+ for Business. This past week, Google+ released an update allowing posts to be embedded elsewhere on the internet -- but that''s just one of the many releases the social network has rolled out over the past few months.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Inbound is Hubspot’s latest interesting project, a community site for marketers. Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. Fast! Udemy.

Amazon Echo vs. Google Home: 5 Important Distinctions

Hubspot

Take Amazon Echo and Google Home, for example. Google Home. Google Home is described as “ a voice-activated speaker powered by the Google Assistant.” Here’s a look at how the app functions: But the Google Home device has far more capabilities than Allo. What really seems to differentiate Google Home, however, is the fact that it’s built by Google.

How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

Hubspot

You''ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google. How to Hack Google Plus for SEO Value. Ah, Google+: the other social network -- or is it? Seth Godin Says Google Has Officially Jumped the Shark. Speaking of Google, the company continues to make noise with changes galore.

HubSpot Reveals New Tools to Accelerate Sales

Client Bridge

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. Founder & CEO Brian Halligan states: "We started HubSpot because we felt the way consumers shop and buy had fundamentally changed.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. So to give you an example, let's say you rank #1 (the first post below the snippet) on page one of Google for a keyword that's searched for 10,000 times. What's a Featured Snippet?

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. 8 Fun Facts About Google's Algorithm. Source: Google. Okay, fine.

Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

Hubspot

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. If you’re a HubSpot customer , AMP is coming to the HubSpot Marketing Platform in early 2017.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. So why has Google? In Q4 2012, Google reaped 86.5%

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Today is an exciting day.

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. HubSpot is too big to fit into one blog post.

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Hubspot

Well, Google recently announced that its search results index is essentially being flipped and will prioritize mobile results first : This is big, so send us your questions so we know what's not clear & what we need to communicate more about https://t.co/i4krA3cgqN With Google currently experimenting with this change, there's a lot you need to know to ensure you're prepared.

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Becoming the Voice of HubSpot. Although her first job at HubSpot was in customer support, transitioning to the role of UX Editor wasn''t exactly out-of-the-blue for Beth. HubSpot''s," said Beth.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

Odds are, these prospects are typing those same questions into Google. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. And now, let me get to my point. What I Look for in an Inbound Marketing Manager.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&# Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women. Content aggregation ?). Email is the #2 priority. Email.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

For those who are mystified by Google magic, this deck will get you up to speed. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationThis is more than your standard chalk talk.