HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Email is a critical piece of the tactical mix. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. MORE >>

Google+ has released their business pages and now B2B marketers need to understand why they need to join Google’s social network. You may have heard about social search and how your connections influence your search results, well, Google+ does more of that. Share your content on Google+ and it has a better chance of showing up higher in search results. If you are not familiar with Google+, you need to create a personal page and get started understanding it. How to Create a Google+ Page. Circle us to learn more about Google+ as we learn more. MORE >>

Google+ is growing like crazy. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses. Google+ Vocabulary: Quick Reference Glossary. Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts. Hangout – a platform for group video chatting and collaboration that is used by Google+ members. Sparks – the magazine of Google+, which bring together information on a topic for easy viewing. MORE >>

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. We weren't looking for a content management system at the time, but they had so many valuable pieces of content on their site that we soon became Hubspot junkies without even being a client. Here's the process we went through; I recommend you pay attention to the "homework" parts: Pre-Project Education -- We went through all sorts of webinars, videos and documents on Hubspot's site. Hubspot is about education more than it is CMS. Don't start/stop. MORE >>

The Hubspot page analysis and grader tools have been combined to give a great dashboard for ensuring your pages are search engine optimised , attracting visitors to your website and converting those visitors into Leads and Customers. Amount of tracked keywords ranked in the top 100 (caveat: unfortunately Hubspot still only works on google.com for rankings so may not be relevant if, like us, you're targeting the UK market so you will still need to use tools like Raven and SEOmoz or the free Rank Tracker from SEO Book for tracking SEO keyword performance). Dashboard view. MORE >>