Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. Better Segmentation, More Relevance.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Only B2B

NOVEMBER 30, 2020

What are the examples of Outbound Marketing? . What are the examples of Outbound marketing? And I might have missed mentioning more examples. Content marketing is the strategic process of absolute planning and distributing relevant, valuable content of reaching a vast audience. Inbound Vs Outbound Marketing.

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

Chris Koch

JANUARY 28, 2011

It’s relevant but still a step removed from the truly personal connection. For example, Owyang’s replacement, Augie Ray, has his own personal blog, but his posts also appear on a group blog targeted at the business line he serves, “Interactive Marketing.” I think we need to let the personal brand win—especially in B2B.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Webbiquity

JANUARY 31, 2019

As an example, many social media platforms have in the past adapted their platforms so that news feeds will show more posts from friends. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ?

Social Media 243

Social Media Media Word of Mouth Analysis 243

Contently

DECEMBER 11, 2017

As Google’s search engine behaves more like a human reader, our most important challenge becomes creating authoritative, relevant, and unique content. Contently has been behind this push for quality since opening for business in 2011. You just have to apply those skills to a different system.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Buffer

OCTOBER 31, 2022

For example, some platforms might prefer images, while others prioritize long-form content. It’s best to avoid the hard sell and provide helpful and relevant content to the community instead. For example, you could use Goodreads reviews to develop ideas for blog posts or Twitter threads for your indie publishing business.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. Content Marketing Strategy b2b content buying stages content curations content quality content strategy quality content relevant content video content'

Allocation 120

Allocation Webcast Curation Content 120

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. Intent Data Provider: Choosing the right intent data provider is crucial for accessing accurate and relevant data.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

KoMarketing Associates

JULY 1, 2014

Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Examples include conversational search and more specific brand / name-based queries. Profile page information is too volatile to be trusted for ongoing rank relevance. Return to the Top. Created: March 3, 2014.

Link Building 120

Link Building Paid Content Google Advertorials 120

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Martech

JULY 24, 2023

is wealthy, soccer-mad and won the 2011 WWC. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. However, having the WWC in New Zealand and Australia means it’s only one to three hours ahead of Japan. The nation’s large population (like pretty much everyone outside the U.S.)

Broadcasting 76

Broadcasting Paid Search Agency Television marketing Marketing 76

Hubspot

JUNE 3, 2020

For example, if an ad markets a "Free CMS," but your landing page is focused on an inbound marketing certification, there's going to be a disconnect. For example, if you use broad match, then you'll want to add negative keywords. The relevance of the keyword and ad to the search query. Use ad extensions. Conversion Rate.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

ClearVoice

AUGUST 13, 2021

An example of a bottom Google ad. When Google first introduced bottom Google ads in 2011, they found that bottom ads have a higher CTR than sidebar ads. Pay special attention to these factors that affect your ad’s position : Landing page : Google keeps tabs on your ad’s landing page to make sure it’s helpful and relevant to users.

Google 52

Google Ads SERP Landing Pages 52

seo.co

FEBRUARY 15, 2022

Here’s a perfect example of an overly-superfluous clickbait title: This Cute Puppy Shows This Homeless Veteran One Weird Trick for Weight Loss—and You Won’t Believe What Happens Next! If I had to guess, I would suppose 2020 to be the last year of clickbait relevance (though a new form of “baiting” may emerge by that time).

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Scoop.it

MARCH 21, 2023

Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc. A primary example is Brian Dean’s Skyscraper Technique. Example: 100 Exclusive Writing Ideas If You Don’t Know What to Write About.

SERP 80

SERP Long Tail Marketing Dwell Content 80

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

KoMarketing Associates

SEPTEMBER 12, 2016

We don’t necessarily mean you, but more specifically whether people are talking about what’s relevant to you and what your company offers. Are they discussing your product, similar products, or activities and interests relevant to your product? Your marketing qualified leads will display interests that are congruent with your company.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

KoMarketing Associates

DECEMBER 14, 2017

News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. For example, Baidu introduced mobile news feed ads at the end of 2016 and made it grow in 2017 by advocating its unique integration with the organic news feed based on user search behavior data. billion RMB.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

ATAK Interactive

MARCH 7, 2017

A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. As in the example of our client We Rock the Spectrum , they operate more than 60 locations worldwide! As ecommerce continues to grow, users are now flooded with results when they search for a particular product or activity.

Design 114

Design Business Display Advertising Funnels 114

Valasys

OCTOBER 26, 2020

Considering the trouble the process cause, in 2011, Microsoft, Yandex, Yahoo, and Google altogether launched Schema.org. The open-source vocabulary enables site crawlers to produce relevant page results. To be more precise with the information part here is an example- schema.org object consists of a location tag.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 52

EMagine B2B Blog

MARCH 21, 2019

Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. Ideally, this would ensure that the automatically-generated ad looked highly relevant to the original query and increase click-through rates, all without any additional work on the advertiser’s part. Examples of Dynamic Keyword Insertion in Ads.

PPC 96

PPC SEO Ads Lead Scoring 96

KoMarketing Associates

NOVEMBER 14, 2017

Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. percent users are using Zhihu to search and ask questions relevant to their professional fields. For example, when we search for Cisco , there were 739 questions about this topic and 19,000 people are following.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

ClickZ

NOVEMBER 9, 2020

In 2011, Scott Brinker’s martech landscape contained just 150 tools. Here’s a personal example: I ordered a product after clicking on a Facebook ad. Ad creative and messaging that’s appropriate, empathic, and relevant is more important than it ever was. Even so, there is a dark side to all this tech—namely, confusion.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Marketing Insider Group

FEBRUARY 8, 2011

Mobile is one of the hottest topics in B2B Marketing in 2011. Updates at trade shows is one good example of how to use SMS and MMS messages. For B2B, I have already questioned the role of Augmented Reality For B2B Marketing in 2011? More businesses are embracing smart-phones and tablets as part of their support and operations.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

AUGUST 22, 2012

Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations. to search for and discover information relevant to their needs. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Martech

MAY 13, 2022

For example, a local hair stylist might send information to their customers about a new service they’re rolling out, appointment reminders, or a request for feedback based on a recent visit. Let’s say, for example, that you have a coupon app installed on your phone and you walk past a store with an active sale.

Mobile Marketing 120

Mobile Marketing Work Management Marketing Automation Services Marketing Management 120

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. The formula not only incorporates relevant content, user-generated content, and promotional content, it calls for a variation in the form. For example, you post events on ticketing website or social platforms.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Martech Advisor

DECEMBER 30, 2019

4 Futuristic Ways to Use XR, With Examples. Here are four tips for leveraging XR in 2020, with examples from leading brands. This is particularly relevant to B2C service industries such as hospitality and F&B. The hologram is a good example, as it superimposes a digital graphic onto a physical setup.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Valasys

AUGUST 10, 2023

Google has even used the freshness of content as a ranking factor since 2011. Here is an example from SEMrush : New keywords with ranking potential emerge over time. The more it shows up for relevant search terms, the more chances it has of a higher ranking and attracting more traffic. This in return boosts your website traffic.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

RebelMouse

AUGUST 25, 2022

Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Routinely ask yourself, is your content relevant, informative, and beneficial to readers searching for your designated keywords?

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

B2B Digital Marketer

MARCH 30, 2023

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. Within one year, book publishers called, and he published his first book, _The NOW Revolution_ (written with Amber Naslund) in 2011. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. External factors : topical interests, how your competition is performing, relevancy to the current season. Relevancy : How well do the keywords relate to what matches in the title, description and video content. YouTube has significantly adjusted its algorithm a few times in its history.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123