Remove 2011 Remove B to B Remove Examples Remove Relevance
article thumbnail

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

article thumbnail

Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

Upon her return to the Netherlands in 2011, she started her own company in Den Bosch. 07:23 – Real world example: CX Global Media competitor. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. Timestamps/Outline.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

article thumbnail

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Having multiple contributors ensures your blog will be a compilation of multiple viewpoints and relevant expertise that attracts a variety of readers. He also leads by example: Berman contributes to the blog each Monday. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40
article thumbnail

Who Do B2B Buyers Trust?

The ROI Guy

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Published by Hubspot, May 2010. Don’t Answer Questions.

article thumbnail

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

For example, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE? Once engaged, the buyer connection is deeper because only meaningful and relevant information is communicated.