Webbiquity

APRIL 5, 2012

An enterprise software developer may want its website to show up in relevant searches virtually anywhere on the globe, but a restaurant, retail shop, marketing agency or IT services firm is generally much more concerned about showing up in searches from its own backyard than from Bangladesh or Turkmenistan.

Tactics 100

Tactics SEO Tips Best Practices 100

Hubspot

APRIL 21, 2020

If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right?

Education 99

Education Sales Qualified Leads Content Inbound Marketing 99

Biznology

JANUARY 6, 2011

Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. Here are the tasks should be on your short list for local search as we start 2011: Verify your Google Place Page. Check out services such as Universal Business Listing and Localeze. Make sure your business benefits.

SMB 80

SMB Business Internet Marketing Tagging 80

B2B Marketing Insights - WE

JUNE 8, 2022

These 7 tips will help you improve your SEO and reach the top of the search engines. This article will share seven tips to help you get the most from your content. Consider what your customer is looking for and who you can help them with. You might be missing out on easy ways to optimize your content. Planning is key.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

EMagine B2B Blog

MARCH 21, 2019

Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. Examples of Dynamic Keyword Insertion in Ads. Dynamic Search Ads are like a souped-up version of DKI ads, in which Google has control over not only the ad’s headline but of the keywords that trigger each ad as well. Google’s Got the Data.

PPC 96

PPC SEO Ads Lead Scoring 96

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. send generic pitches) for successfully getting others to write about your product / service / news / client etc. .”

PR 100

PR Blogger Tips Best Practices 100

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. It’s not easy to fool a search engine algorithm in 2021.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Mailmunch

MARCH 4, 2021

Any business that wants to get more traffic, needs to start working on the quality of voice search results right now, not waiting for the full adoption of this technology. . The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011).

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Biznology

DECEMBER 14, 2010

If you're like most businesses, you probably get a fair bit of your traffic from the Big G. If their next algorithm update—or a future regulatory-mandated change—knocked you out of their index, would your business survive? Selling business-to-business? Image by PhotoJonny via Flickr. by Tim Peter.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Sprout Social

JUNE 27, 2016

Even something as simple as clarifying your support account can help steer your social media in the right direction. It’s important to keep in mind that your policy should be tailored to your business. Tools like LastPass can be helpful to create and store multiple passwords securely without having to memorize them all.

Social Media 64

Social Media Media Paid Search Agency Ideal Customer Profiles 64

Hubspot

MARCH 29, 2018

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. Keyword Stuffing. Google explains keyword stuffing as: Lists of phone numbers without substantial added value.

SEO 76

SEO PageRank CAN-SPAM Ad Exchange 76

KoMarketing Associates

OCTOBER 22, 2012

Mobile Keywords are Different. Often times, we just assume that we should optimize for the same keywords we are optimizing for on desktop but that may not be the case. This tool is probably the best public form crawler and can help you find info on a specific brand or topic. Links are Soooo 2011. Alison Zarella.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. We’ll help you get started. It’s a way to reward high-value customers in a feature highly visible to the business community. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Analyze keywords.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Writing on the Web

DECEMBER 16, 2010

Here’s my quick and easy end-of-year check up for your business. This always helps me see where I need to spend my energy and time to improve next year’s results. What comes up for the keywords that describe what your business does? What comes up for the keywords that describe what your business does?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Hinge Marketing

MARCH 31, 2015

This post will outline what rich snippets are, why they matter, and how your professional services firm can benefit by incorporating them into the code of your website. Any marketer that has had exposure to SEO should be aware of the importance of using optimized, relevant keywords on a website. A Background on Rich Snippets.

Landing Pages 48

Landing Pages Display Lead Scoring Lead Ranking 48

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Support customer service and/or sales initiatives in the field. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

FEBRUARY 2, 2011

Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • by demonstrating how smart and helpful you are). • It helps move a prospect along the buying cycle. It enhances your organization’s image (e.g., Great content fills a need for both the consumer and the producer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Canadian Marketing Association

APRIL 27, 2016

So you have buy-in from the boss and you’ve developed a buyer persona to help you guide the themes for your content marketing plan. Many times you are writing to a customer or a prospect about a particular challenge or how to solve a business problem. Look for gold in email correspondence. Ask your best customer.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing & Strategy 48

Hubspot

JANUARY 17, 2011

You have a business site online and want to get found for specific keywords. MeetUp.com has now made this interaction easier for local businesses. Last week, the global network for local meetups announced the launch of MeetUp Perks —a feature that connects local businesses with group organizers through deals and discounts.

Small Business Marketing 28

Small Business Marketing Features Business Opt-out 28

Hubspot

SEPTEMBER 24, 2013

When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.". What All This Means.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Many businesses have ways to measure the cost per subscriber, or cost per lead.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

JANUARY 16, 2020

Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. However, on the Discover area of the platform, marketers can create advertisements and Story editions with videos and graphics to promote their own products or services.

Paid Content 93

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 93

MLT Creative

DECEMBER 16, 2011

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. Generating more awareness in a product or service through content marketing can be achieved through several logical steps, advises Lee Odden. Put your customers before the keywords. Harvard Business Review online.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Adobe Experience Cloud Blog

JANUARY 26, 2011

Colleagues and customers who can vouch for your quality of service and be a source of leads expand your credibility, too. LinkedIn is an ideal platform for developing and maintaining business relationships. A LinkedIn Company Page showcases your business brand. LinkedIn helps you survey the scene.

Linkedin 48

Linkedin Demand Generation Agencies B2B RSS 48

Hubspot

JANUARY 7, 2011

Transforming your brick and mortar store into a click and mortar business could be a very profitable and wise decision for your business in 2011. The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate.

eCommerce 28

eCommerce Business Marketing Management Amazon 28

Online Marketing Institute

JANUARY 4, 2011

However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. Don’t you think that it makes sense for Service Experts to be exposed to people searching for this? What do people like to link to? White papers? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

OCTOBER 16, 2013

Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first. Uber, a mobile app that connects riders to taxis and car services, took this event as an opportunity to help. This isn''t the first time that Uber has offered to help out during a time of crisis. 3) Pinterest.

Branding 28

Branding Brand Identity Top of Funnel Practices 28

Hubspot

SEPTEMBER 12, 2011

LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.". Most business owners and marketing managers are too busy to dive into website analytics every day.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. A careful and comprehensive internal evaluation of business goals and resources is the first step in the decision-making process. Target customers.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28