Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

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CMS Development Curation Inbound Marketing Marketing Management 60

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. But if you’re a busy professional, unless you have staff, you don’t have time for everything. So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. But that’s not true. Draw a picture for them.

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Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 11, 2011

But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking?

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Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Despite growing interest in the concept of social business , less than 20% of U.S. e-Strategy Trends ).

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Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board.

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Social Media Tactics ROI Paid Search Agency 60

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. The event is part of a series sponsored by the Social Media Business Council. Blogs help deliver information from the company to the consumer.

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Marketing Mix Marketing Report Blogspot Blogger 100

Writing on the Web

DECEMBER 8, 2010

I can blog about business blogging and content marketing. I love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. The other half is left-brained managing the business, operations, accounting, client services, etc. Enter Kris DeVries.

Work Management 100

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Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. Mark Schaefer - Speaker, Business Consultant, Author. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies.

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Hubspot

DECEMBER 20, 2011

2011 Online Marketing Blueprint. How to Spot Bad SEO Services. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. Who's Blogging What: Better Business Blogging in 2011. See Also: HubSpot Website Tools ; HubSpot Blogging Tools.

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Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Blogging tips Chris has picked up over your 11+ years of blogging. A Look Into 2011 and Beyond.

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Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The data comes from surveying 500 professional services firms, where the average number of employees was 319 and average annual revenue was $54 million.

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Hubspot

SEPTEMBER 10, 2014

Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. And even if your team doesn''t have the bandwidth to write a lot of awesome content consistently, you can always get professional writers to write great content for you through affordable services like Zerys.).

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Hubspot

MARCH 21, 2011

More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Starting with a blank slate, PrimePay’s blog hit 550 subscribers after about 6 months. Considering your own business blog?

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Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article? Connect with HubSpot :

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Analytics Blogger Click Rate Hubspot 28

Hubspot

FEBRUARY 15, 2011

Enchantment is a feeling you want every customer or prospect to have towards your business. How do businesses like Apple, Zappos and Virgin America create the feeling of enchantment in their customers' minds? Enchantment” is the process of delighting people with a product, service, organization, or idea.

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Buzz Blogger Hubspot Case Studies 28

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. What 2011 Indicated. Connect with HubSpot :

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Hubspot

AUGUST 8, 2011

You would never take the answers and write a blog article or ebook titled "10 Reasons Our Product is Awesome," but listening to your customers discuss the positives of your products/services in a more general sense will help you write content that reflects where your products/services meet and exceed market expectations.

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Online Marketing Institute

MARCH 24, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Not every business needs one, no matter what the “one-size-fits-all&# startup books and “experts&# say.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

FEBRUARY 17, 2011

Where Should a Business New to Social Media Start? It really depends on the communities that your service or product targets. "So, This can be a great way to grab some business from people who are unhappy with their current solution. Podcasting for Business & Email Marketing Best Practices w/ Christopher S.

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Communities Blogger Long Tail Marketing Work Management 28

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. 9) Product/Service Call-Outs. How many ebooks does your marketing team have in its content arsenal? 2) A Visual Cover. Absolutely not!

Design 28

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Hubspot

MARCH 1, 2012

Are you expanding your services to a new location? It's okay to balance your blog content with information about your product or service. Your blog shouldn't be paragraphs of spam, but that doesn't mean you can't brainstorm brilliant blog content that will connect your offline and online efforts.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It’s that simple.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

ClearVoice

NOVEMBER 30, 2021

Content can include videos, podcasts, blogs, social media posts, infographics, and images. Investing in content marketing can provide significant advantages for your business. How to Shoot Video that Doesn’t Suck (2011) by Steve Stockman. It increases brand awareness, reach, sales, customer interactions, and loyalty.

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Top of Funnel Content Marketing Planning Work Management 122

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Paid Content Social Media Stats Social Marketing 100

ClearVoice

JULY 12, 2022

Two years later, Peter Morholz shortened “weblog” to “blog.”. Google eventually launched AdSense, which matched ads to blog content and turned blogging into a potential business. Now bloggers and influencers from all walks of life share their musings and knowledge online through blogs. What is it all about” post.

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Thought Leadership Curation Comparison Adsense 96

Online Marketing Institute

MARCH 24, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Starting Without a Strategy Don’t take starting a company blog lightly. Have an account?

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Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

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Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example? Call-to-Action.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . There better be. Why not use it? Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. In this SlideShare presentation, serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. It’s not rocket science. Demand Wave. MarketingProfs.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

SEPTEMBER 23, 2011

He is also the founder of Kurlan & Associates , official sponsor of HUGS 2011. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. My guess is that the average small or medium sized business doesn’t have either. The Inbound Promise. Just Kidding).

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PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They also have this really neat infographic about the role of content in B2B lead generation, as well as a SlideShare presentation on why businesses should outsource their lead generation initiatives.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

JULY 29, 2013

Bohemea’s blog wasn’t aimed at a business audience. Her blogs were about fashion, art, and photography, and some of her content was of the "NSFW" (not safe for work) variety. Tumblr’s right to do this is spelled out in its Terms of Service , and even though nobody ever actually reads those things, in theory you’ve been warned.

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B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Unfortunately, this happens, even to the most prolific business bloggers. Blogging is hard work. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 9, 2012

Today, with the proliferation of new technologies, the ability to adapt to the rapidly changing marketing landscape is becoming increasingly important and necessary for business success. As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. 2) Blogging.

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