Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

TaylorMadeIn KEW

JANUARY 27, 2019

Someone rang up and asked me if I was interested in marketing technology (Martech) as a strategy for my business. Despite all the noise about cold-calling being ineffective, out-dated, and just downright WRONG in this digitally-focused era, it’s still an effective part of the marketing mix. Strategy first, then the tools.

Marketing & Strategy 71

Marketing & Strategy Marketing Management Cold Calling B2B Marketing 71

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time? Pieces of mail and profitability of US Postal service peaked in 2006. Is your organization ready?

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Writing on the Web

APRIL 11, 2011

But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking?

Rules 100

Rules Content Digg Custom Publishing 100

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Everyone Needs to Be Liked. Facebook Like photo by owenwbrown and EdgeRank graphic by @ladyxtel.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 29, 2010

Not visiting the telemarketing service provider: Nothing beats an onsite inspection to verify you get what you pay for. Augmented Reality For B2B Marketing in 2011?" Testing the messaging or solution: test messages, offers, titles and talk tracks to identify the most effective combination. Share your thoughts, post a comment.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 7, 2010

Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. This point needs to be made clear to the business leaders at all layers across the organization. How do you divide and conquer social media across sales, marketing, customer service?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

JUNE 3, 2010

This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. The biggest question I hear on Content Marketing is usually around how to create content on a small budget. Augmented Reality For B2B Marketing in 2011?" Get creative. Share your thoughts, post a comment.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

OCTOBER 7, 2010

You must always remember that at some point in every sales discussion, you must “ASK” for the business. Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. Augmented Reality For B2B Marketing in 2011?"

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 19, 2010

It is very likely that the prospect has viewed several sites and looked at multiple pieces of content, so even if they cannot recall your specific piece, you want to be sure you can have a business discussion around multiple issues that he/she might be having.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Hubspot

APRIL 7, 2011

It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing.

Social Media 28

Social Media Social Marketing Paid Search Agency Media 28

Hubspot

AUGUST 24, 2011

It looks like Foursquare is going to win the location-based check-in service battle, as Facebook announced yesterday it would be killing the Facebook Places check-in feature within its mobile app. However, by last October, only about 6% of Facebook users were touching the service. Rest in peace, Facebook Places. How useful will it be?

Facebook 28

Facebook Marketing Mix Social Networks Social Media 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Changes to Existing Roles.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations aligns touch points so actual experience resonates with brand promise. Sustainable market leadership. Marketing Operations provokes continuous innovation through business intelligence, voice of the customer, process, company-wide involvement. Marketing Operations owns the plan to minimize the risk.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

JANUARY 4, 2012

This is a classic example of how listening to your customers can actually be the worst business decision you can make. Any market research Google conducted likely told them that people didn't want yet another social network. These two internet giants are locked into the early stages of the business equivalent of a death match.

Google 28

Google Work Management Marketing Management Social Networks 28

Hubspot

MARCH 8, 2012

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. social media vs. blogging vs. email marketing , etc.)

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Hubspot

JANUARY 5, 2012

The idea was novel, but in the first year, the service only added about 10,000 members per month. Path did that for me in December 2011. Marketing Takeaway. Many marketing lessons are buried in the work that Path has done over the past year. The business didn't make assumptions or force features onto users.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Hubspot

JANUARY 3, 2012

"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. Here are 7 indications your mobile marketing program may suck (and what you can do to fix it): 1. Mobile apps are all the rage.

Mobile Marketing 28

Mobile Marketing Marketing & Strategy Inbound Marketing Paid Search Agency 28

Hubspot

FEBRUARY 17, 2011

How social media is not just a one off campaign but a constant in your marketing mix. Where Should a Business New to Social Media Start? It really depends on the communities that your service or product targets. "So, This can be a great way to grab some business from people who are unhappy with their current solution.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Webbiquity

FEBRUARY 7, 2012

” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. ” Out with the Old (Marketing) And In With the New by Blue Focus Marketing. 92% of B2B buyers use online resources to research products and services.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

nDash

AUGUST 20, 2020

There are just so many content marketing teams that have stepped up when it comes to producing 10x content that drives real business results. But if you’re looking to create content that aligns more closely with your business goals, Ahrefs is an example to learn from. One that stands out? B2B Case Study Example: Help Scout.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98