markempa

APRIL 19, 2007

Buyers want to know you understand them and that you’re relevant to their specific needs. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. Buyers want to know you understand them and that you’re relevant to their specific needs.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

NOVEMBER 10, 2005

» Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. For lead generation, the concept of thought leading content should go beyond the website. Relevant content is key. Is this worth doing?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JUNE 29, 2007

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. This indicates the importance of relevant educational events and online content for lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Moz

DECEMBER 25, 2019

This post is a testament to the power of updating and republishing your best content. Here's another vote for the power of republishing really good content that you know your audience craves. All right, I admit it: we did a ton of content updating and republishing this year. 9.3k), free seo tools (#1, 1.7k–2.9k), A Case Study.

Domain 53

Domain Best Practices Keywords SEO 53

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Don’t just rely on analysis, refine your list based on relevance to your business, products and services.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. I’ve found that creating good content doesn’t require a lot of budget but it definitely requires time, a desire to learn, and a willingness to teach others what you’ve learned. It must be relevant!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 21, 2007

Create a plan to add value every time you touch your future customers with relevant ideas, content and resources. Develop a lead nurturing plan – While you may generate leads from your initial campaign, you will generate more by following up with additional touches just be sure that are meaningful and relevant to your audience.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. We’ve found that when you send educational content of any kind, it’s important to followup with a human touch; namely, followup phone calls. Can you send them other relevant and educational content?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

RebelMouse

APRIL 3, 2018

used the following example of the new snippet feature, comparing quartz and granite: According to Google, the information provided in the new snippets will be "automatically generated based on our understanding of these topics from content on the web.". The search engine will now evaluate how a piece of content delivers value to a reader.

Google 53

Google Lead Ranking SERP Lead Scoring 53

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does your sales team have sales-ready messaging? Connect sales and marketing metrics together.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 16, 2006

The key is that you need to listen first, ask the right questions, participate and be relevant. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog. Just like you cant dominate a conversation without risking that people may tune you out.

PR 120

PR Lead Generation Rules Generation 120

markempa

JULY 13, 2006

An excellent way to reach people early is by developing thought-leading content. Yet most companies lack thought provoking, educational content; instead, they emphasize sales content. Sales content is most relevant in the later stages of the buying process. Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

markempa

MAY 18, 2007

Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Strategic accounts: Can you develop content and lead generation events with your existing customers as references (ambassadors) to your audience?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

markempa

JUNE 7, 2005

He writes, "One of the best ways to pre-qualify your leads is to work off a list of those contacts that have subscribed and clicked thru on the content of your email newsletter marketing efforts. If you must cold call, how do make each call relevant? " I’ve received calls like that and it feels a bit… creepy.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MAY 23, 2005

Dont for get your audience wants information that is relevant and meaningful. Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. I think that conversation begins and ends with content. But, they absolutely hit it out of the park when it came to content. Again, using humor as a hook and then using relevant content in a more informal setting.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Moz

MARCH 7, 2019

So Domain Authority has been around since 2010, about 8 years now, and since then it's become a very popular metric, used and abused in different ways. This makes it much more accurate at determining where you might fall or where any domain or URL might fall within that prediction. What's New With Domain Authority 2.0?

Domain 59

Domain SEO SERP CAN-SPAM 59

Convince & Convert

SEPTEMBER 20, 2010

It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. Thanks @JaniceCrago for heads up. Is #4 true? #6 6 is for me.

Social Media 160

Social Media Media Stats Statistics 160

Sprout Social

JULY 30, 2018

Since its launch in 2010, it’s grown to over 100 million monthly active users. Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). Finally, you’ll enter the destination URL for your product and click, “Promote Pin” to launch your campaign.

Paid Search Agency 84

Paid Search Agency Advertisements Advertising Ads 84

Online Marketing Institute

NOVEMBER 10, 2010

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. The main focus was the printed product brochure.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Just keep it relevant to your industry and safe-for-work.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. This is when you will be looking for blogs to guest for, discuss your posts with the blog owners and create the content.

Blogger 40

Blogger Adsense Twitter Buzz 40

seo.co

OCTOBER 6, 2023

You need to develop content. Since Google has really stepped up its efforts in cracking down on low-quality content and links, these types of services are getting rarer and rarer. Is this a company that spams the web with barely relevant blog comments? And if you want to be at the top of the SERPs, you need backlinks.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Salesforce Marketing Cloud

APRIL 15, 2024

Why is personalized content important? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Additionally, optimize email content, subject lines, and send times based on Einstein predictions.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Hubspot

JULY 19, 2010

The other 75% is about earning links from authoritative and relevant websites. Your rankings are based on the relevance of your page to those keywords, as well as your website's overall authority on the web. Your rankings are based on the relevance of your page to those keywords, as well as your website's overall authority on the web.

Keywords 28

Keywords Marketing Websites Lead Scoring Lead Ranking 28

Adobe Experience Cloud Blog

OCTOBER 24, 2016

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two.

Relevance 48

Relevance Content Thought Leadership Keywords 48

Hubspot

JULY 23, 2010

Excellent content leaves the reader with something new that they didn’t have before. Remarkable Content – A mix of content is good. Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. Try things like current news, opinion, and media rich content. Sub-heading.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JULY 14, 2010

Branding guidelines and all relevant collateral documents. Page layout and design preferences, with screen shots or URLs of examples. Content & Optimization. Visitors don’t come to your site for the cool design or fancy navigation; they come for the content. Define the tone and style of your content.

CMS Development 28

CMS Development Marketing Websites Peer-to-peer Advertising Agencies 28

Hubspot

JUNE 19, 2014

But the message is still relevant: You might hit your numbers using black hat tactics but, inevitably, Google''s going to notice that you''re doing something "unnatural." Toys R Us really, really wanted to dominate the word "toys'' in search, so much so that they paid top dollar for the eponymous domain name, toys.com, back in 2010.

SEO 28

SEO PageRank Domain Merchandising 28

Litmus

MARCH 14, 2024

With that insight, you don’t have to waste time trying to make a preview look perfect in Outlook 2010, for example, if you don’t have users opening in it. Litmus ESP integrations and the Litmus Extension make it easy to test emails—including some ESPs that support dynamic content —with a single click.

Practices 86

Practices Work Management Ideal Customer Profiles CAN-SPAM 86

Hubspot

OCTOBER 23, 2013

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Responsive design is an approach which automatically repackages website content to fit the device viewing it.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Webbiquity

JULY 14, 2010

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Search engines look at on-site factors to determine relevance, but at external links to gauge authority.

Link Building 100

Link Building SEO Ad Building Tools 100