Trending Sources

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. people are only going to listen if you provide valuable content. Best Of Content Marketing Social Media Social Networks StrategyComment  - Reach out to people. Don’t spam!

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Her advice includes knowing your audience (so you’re using the right keywords and story angle), incorporating images and video, and optimizing content elements like text links and image alt- tags. Like what? Will Traditional, Social Media Blend? Digg this!

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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# 19, 2010. Thanks.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. better approach may be a simpler newsletter design with a compelling hook to get the reader to click through to a more graphically-rich web page with similar but augmented content. While social media is the flashy show horse of online marketing, email remains the solid workhorse. Email Marketing Tips and Tactics.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

How many times have you heard the expression “content is king?&# Great content fills a need for both the consumer and the producer. So how do you produce great content? How do you maximize your return on valuable content? How much content is “enough?&# How can you optimize your content for search? Content Marketing Strategy and Tactics.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. How can I get more retweets? Still, lots of good advice.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Which common mistakes should you avoid?

The Best Email Subject Line For Teleprospecting I've Seen Yet.

Sales Prospecting Perspectives

Your content means NOTHING if you don't first get the prospect to open the email. Hopefully my content was up the task and they became opportunities for us, but that is a blog for another day. The best email subject line I've seen in my career came through my Inbox this week. Brad G, one of our inside sales reps shared an email he had received from a prospect praising his persistence in prospecting him. We call it "polite persistence" here at AG and I was very proud that the prospect not only responded to Brad, but took the time to compliment his approach and work ethic.

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Best Website Design Guides and Tips of 2010

Webbiquity

Tim Garrigan recommends providing site search capability that gives visitors multiple ways to find content and using labels in your navigation that are clear to visitors (and not based on internal lingo) among other tips for optimizing the user experience on your site. Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. tips for connecting with social media content by iMedia Connection. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. by Kuno Creative. s, 50?s,

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. Enjoy! Tweet This! Digg this!

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Prepare a few canned tweets based on content ahead of time to get the conversation going. Not sufficiently promoting the event in advance Not sharing the content afterwards Droning on about “company capabilities&# esp. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? If a rep.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

Remarkable content LeadershipClick to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing.

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

What if a mere percentage of that was diverted to your marketing budget to invest in better lead-qualification tools such as marketing automation, content strategy, lead nurturing, and telequalification? If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. That’s a costly mistake. How much revenue could that potentially drive?

A Simple B2B Marketing Framework

Everything Technology Marketing

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc. But that's content for another blog post. Let me know your thoughts about this framework.

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. Content marketing is 26% of the total marketing budget.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Create animations?

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12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Content strategy is the kissing cousin of content marketing.

Neuromarketing and How Content Marketing Works

Writing on the Web

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Emotional Attention + Memory = Content Marketing. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain. Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Digg this!

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. Share this on Facebook. Digg this!

2010 in review for Fearless Competitor

Fearless Competitor

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Best of 2010 – How-to: Use Netvibes for Social Media Monitoring

Sazbean

2010 in Review! original on social media monitoring posted September 24, 2010). Add any additional content You can add widgets to show you content from all sorts of social networks, websites, and specific searches.  Or tailor your dashboard to have widgets which show you mentions of related topics as well. 7. Feel free to keep it if you like it. How do you use Netvibes?

Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Search engines give preference to websites that have fresh, relevant content. Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.

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Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. Same for content marketing. Most content will be of the not-very-good kind. So even good content will get fewer downloads. Great content isn’t about you.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Enjoy the rest of the article at the Content Marketing Institute. What you may be having a hard time finding after learning that “you are the media” and that you must “think like a publisher” is content to help you learn how to do so.  Sign up.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Related posts: B2B Marketing Content: Lure or Lasso?

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How PR and Social Media Can Work Together

Webbiquity

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Social media and PR would seem to be natural allies. Since many (most?)

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared. 85% of Inc. Magazine.

Seven Ways to Use Social Media for Business

Webbiquity

Share content (your own and others’). Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Provide customer support.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Why Content is King No More… by Webfadds. What are our key objectives for social media marketing? Was he prescient or just playing it safe?

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

contention that “You don’t need a PR agency.&# Working against us, some PR people aren’t quite so savvy and are spamming these bloggers,&# Heather Whaling lays out an excellent model for doing blogger outreach right, including collaboration (“how can we provide content that will drive traffic to their site?&# ) and content (“before you ever think about pitching a blogger, make sure you’re offering something valuable&# ). Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog. Best Social PR Guides and Tips of 2010 (So Far).

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Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Related Posts: Top Takeaways From Blogwell Philly 2010 Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The Future of B2B Marketing: It’s Social Social Media: The Journey Begins With You The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Who Blogs?

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

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The New Marketing Accountability

B2B Marketing Insider

Archives December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 You may also be interested in: About B2BMarketingInsider is dedicated to sharing marketing tips that drive real results like sales, leads, and higher customer loyalty, focusing on topics such as lead generation, search marketing, online media, and social strategies.