Salesforce Marketing Cloud

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. Inclusive companies posted a 14.4%

Generation 98

Generation Burn Rate Case Studies Work Management 98

B2B Marketing Directions

SEPTEMBER 24, 2017

New research says the conventional wisdom may be wrong. Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). Mr. Martin's research confirms that most B2B buyers are risk averse, but it also shows that the degree of risk aversion varies across industries and business functions.

Buy 53

Buy Research B2B Sales Vendors 53

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Amy Mengel.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Marketing Insider Group

JUNE 1, 2020

There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. Because of its ability to resonate deeply, you should incorporate storytelling into your content marketing. The Power of Storytelling in Action.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. October 2009 Online Marketing News. September 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Zoominfo

JULY 27, 2021

per hour, unchanged since July 2009. According to a Pew Research Report, 28.6 million Baby Boomers reported that they retired in the third quarter of 2020 — 3.2 Some people may be using this time to become more valuable job seekers of the future and to hold out for better opportunities.” Source: US Census Bureau 4.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Webbiquity

APRIL 7, 2010

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. New Research: Paid Search Builds Branding by ClickZ. New Research: Paid Search Builds Branding by ClickZ. What’s The Real Value of Brand PPC?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Webbiquity

JANUARY 10, 2010

Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find “super converters&# —combinations of keyword phrases, ad copy, and landing pages that align to produce “enormous profits.&# Researchers: paid search ads don’t get as many clicks as believed by Econsultancy.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. Whether they are acting as producers or consumers, marketers need to be able to evaluate the quality of research-based content resources.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. data from the Silverpop report. Here is the U.S. What Does It All Mean?

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In In one of my first posts, I reported on the same marketing budget benchmarks for 2006.) For example: Marketing Investment Trends.

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

Webbiquity

JANUARY 10, 2010

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 100

Adwords Tips PPC Tactics 100

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

JANUARY 10, 2014

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. of total US book sales in 2009 to 5% of the market in the first quarter of 2010. The International Digital Publishing Forum (IDPF) reported U.S. Reports from Amazon.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Today, he is the CEO at Optmyzer, a company focused on AdWords optimization, automation and reporting. He was termed the Google AdWords Evangelist and helped advertisers use the platform effectively.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

ClickZ

JUNE 12, 2020

For a better idea, these quick facts perfectly display the AI-related challenges faced: According to Gartner , only one in 25 CIOs reported applying AI in their business verticals. Brian’s research, advisory and presentations humanize the relationship between disruptive innovation and its impact on institutions, markets and societies. .

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Customer Experience Matrix

AUGUST 29, 2011

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Client counts are reported only for 2008 through mid 2011. In both cases, then, present losses are a harbinger of future profit.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. From what some vendors say , depending on your space the analyst report won’t help you at all.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Outgrow

FEBRUARY 28, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

ClickZ

APRIL 21, 2021

In fact, when I did the research for my book known, I found that every person who has become the “go-to” leader in their field did the same four things. In my new book ‘Cumulative Advantage’, I report that career momentum builds when an initial advantage is applied to a seam. I started blogging in 2009.

Personalization 122

Personalization Brand Identity Branding Consulting 122

Outgrow

FEBRUARY 25, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

OCTOBER 17, 2018

While Apple’s iOS and Google’s Android operating systems still have closely aligned loyalty rates (a recent Consumer Intelligence Research Partners report has Apple’s iOS loyalty rate topping out at 88% and Android’s at 91%) Android loses more users every year ( 112 million vs. Apple’s 30 million ). million riders.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Savanta

NOVEMBER 29, 2010

That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . Beyond this headline there’s a wealth of valuable information in the report. There are a couple of findings that didn’t quite make it past the editor’s pen to the final report but I’d like to revive here.

B2B Marketing 120

B2B Marketing Brand Identity Branding B2B 120

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space.

Social Media 167

Social Media Trends Emarketing Media 167

The Effective Marketer

FEBRUARY 10, 2011

As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. Test them, see if they work, then be the judge. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone. Mobile-first: An organization-wide approach.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

nDash

SEPTEMBER 30, 2021

Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. Let’s break down the good and the bad: Medium is good for SEO because: Users can research and incorporate high-performing keywords in titles, subheadings, and within the content. How Can Marketers Use Quora for SEO?

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52