2009, Public Relations and Research

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Amy Mengel.

Social Media

Social Media Social Marketing Budget Programs Media

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

APRIL 5, 2010

Social Media PR: Top 10 Ways Not to Pitch Bloggers by Pierce Mattie Public Relations New York. Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service. The Very Basics of Blogger Outreach by Social Media Today.

PR

PR Blogger Outreach Best Practices

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

JANUARY 10, 2010

Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing

Search Engine Marketing Search Marketing Cost per Lead Tips

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning

Planning Email Marketing Work Management Marketing Management

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Planning

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. Big companies and small companies have different needs, and so their briefs are also formatted differently. United States License.

Creativity

Creativity Planning Work Management Marketing Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

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Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

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Planning

Planning Work Management B2B Marketing Marketing Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. While I still believe that social media is not for everyone , those who decide to go this route should at least learn from others mistakes. What stories or lessons learned do you have to share? United States License. United States License.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

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Planning

Planning Work Management Marketing Management Effectiveness

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Quality varies: [link] Can you recommend other resources for free marketing knowledge? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Can you make something fun that will entertain and educate them? And how about your staff or your company’s employees? Some food for thought. You can follow any responses to this entry through the RSS 2.0

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. How can you present in a way that will engage the audience? Less is sometimes better. Are you ready to present? 3…2…1… Go! You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

NOVEMBER 6, 2009

Gartner’s comment about the decision focused on them being an independent research organization and denies they use “pay for play&# in the publication of their reports. This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media.

Gartner

Gartner Planning Work Management Marketing Management

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. One of the more interesting features is the ability to search for salaries paid at a specific company. Insider information is always good when planning your next career move! You can follow any responses to this entry through the RSS 2.0

Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

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Planning

Planning Work Management Marketing Automation Services Marketing Management

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

This entry was posted on Saturday, January 3rd, 2009 at 10:11 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. That reminds me of what I see when I visit most B2B companies’ websites. We have all been there. United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

SEPTEMBER 27, 2010

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Planning

Planning Work Management Effectiveness Marketing Budget Creation

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Happy salary negotiation! United States License.

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Stay tuned! You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Close the email and ask yourself again in 1 hour. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Product

Product Work Management Marketing Budget Creation Marketing Automation Services

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Killed By Powerpoint « The Effective Marketer

The Effective Marketer

AUGUST 25, 2009

This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning

Planning Work Management Marketing Automation Services Marketing Management

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? Food for thought. You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

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Advertising Benchmark

Advertising Benchmark Work Management Marketing Management Planning

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Best Interactive PR Articles and Blog Posts of 2009

Webinars

Trending Sources

Best Search Engine Marketing Tips of 2009, Part 1

Webinars

Aberdeen Shows How to Do Email Marketing Right

The Challenges in Adoption of Marketing Technology « The Effective.

Marketing Charts and Trends « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

What Makes a Great Creative Brief? « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

The Ghost Blogging Debate Done Right

Why Sales and Marketing Don't Get Along « The Effective Marketer

How to Fail at Social Media

Explaining Social Media

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

Marketing Automation Monday is Here!

How Success is Misunderstood

B2B Marketing Summit Shows Old Problems Persist

Social Media's Next Victim?

How Everybody Wins with HubSpot's Funding « The Effective Marketer

What Trigonometry Has to Do With Marketing?

The Opposite of Advertising « The Effective Marketer

Marketing By Objectives « The Effective Marketer

More Free Marketing Knowledge

Best Companies Don't Need Marketing

Making Website Reviews Easy

The Fun Theory: How to Change Behavior

The Rise of the Content Marketer « The Effective Marketer

The Six Minutes Challenge

Suit over Gartner's Magic Quadrant Big Marketing Ploy

how good a boss are you really?

What Type of Marketer Are You?

Taming Your Brand Mascot « The Effective Marketer

new year's resolution: share ideas

Marketing Content That Sells

Web Prototyping With PowerPoint « The Effective Marketer

are you paid enough? new salary survey released

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Enemy of Productivity

what's your marketing approach?

Killed By Powerpoint « The Effective Marketer

effective manager defined

The Danger of Email Marketing Benchmarks « The Effective Marketer

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