How Iron Mountain implements conversational AI to drive engagement and revenue
Martech
MAY 1, 2024
Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers. If you look at Coke versus Pepsi, or Adidas versus Nike, they all have a completely different approach — they’re all very particular,” said Kaskade. “So Jim Kaskade, Conversica’s CEO, believes that moment has arrived. “If
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