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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. Brainstorm 100 Article Ideas. If you have 100 article ideas, plan to publish the article twice a week across the year. Start by searching for article with year’s on them.

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Time to consider job crafting

Biznology

In my last article, I wrote about career skeptics and the changing way we are interacting with our jobs during the pandemic. A 2007 paper titled “What Is Job Crafting and Why Does It Matter?” This article was originally published here. This idea is not entirely new.

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MarTech’s event marketing experts to follow

Martech

followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

Twitter took off at SXSW in 2007 as literally just a feed of updates. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. He left academic psychology for the lure of software building, and spent 10 years at Microsoft leading the development of consumer-facing software.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

This article identifies common areas where planners encounter challenges and covers suitable technologies that can be used to streamline the process. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.