markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. So are you using metrics that actually help you look forward? What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 24, 2007

I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. I think Anderson does a nice job explaining some of different ways that closed loop marketing adds value and contributes to sales and marketing teamwork. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? " There, I offer the most important steps that marketing and sales alike, need to take to end their “tug of war” to improve ROI. Read Target Marketing: What’s a Lead? Read Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

markempa

MAY 13, 2007

Our exchange spawned an article by Bryan Eisenberg over at ClickZ. If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. " Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Ambal's Amusings

MARCH 18, 2010

While this is a perfect example of a highly effective viral campaign, it is not something B2B marketers can necessarily replicate. The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

JULY 5, 2007

I came across an interesting article by Greg Oriancant that explains how some historians believe Jefferson developed his “voice of the people” writing style. Despite his fear, Jefferson was getting ready to sell a new and remarkable idea inspired by Thomas Paine’s work “ Common Sense ” that asserted America’s Independence from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Share details about upcoming, events, articles, and press coverage. I’m wondering what you do in your company to foster better sales and marketing collaboration?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

JULY 9, 2009

I welcome your comments to this blog post or you can add specific content to this article at this wiki: Three Phases of Social Media Maturation Posted by Marc Hausman at 6:04 PM Labels: BearingPoint , Epok , GovDelivery , Microsoft , social media , Spirent , technology public relations 8comments: MIke Dubrall said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Business Financing > Bank Financing > Blog article: I drew pictures at a sales meeting, and it worked. January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11). October 2007 (9). September 2007 (14). August 2007 (24). July 2007 (33). June 2007 (32).

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Close the loop with your sales team regularly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. .

ROI 40

ROI Work Management Marketing Management Budget Programs 40

markempa

JULY 30, 2007

In his article for Fuel Marketing writer David Ward shares 9 ½ techniques to generate leads without spending too much. I was interviewed for this short article along with Bob Bly, Tino Buntic and Guy Maser. Read full article on Kiplingers: 9 1/2 Ways. Read full article on Kiplingers: 9 1/2 Ways. Act swiftly.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. Great lessons and article, Jay. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] Further, mobile users actually spend more time on Facebook, not less. MySpace answered in July, 2008 – almost a full year later.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136