WriteSpark

AUGUST 19, 2008

« Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Technical Article Writer. Case Studies. Content Marketing.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Golden Spiral

AUGUST 4, 2022

In this article, we’ll look at the forces shaping digital advertising in 2022, what they mean for B2B healthcare advertisers, and what you can do to stay ahead of the times and keep your organization’s growth on a healthy trajectory. In what must be a new feeling for the search giant, Google finds itself caught in the middle.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Tools 20

Tools Best Practices Web 2.0 Digg 20

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11). October 2007 (9). September 2007 (14). August 2007 (24). July 2007 (33). June 2007 (32). May 2007 (45).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Buzz Marketing for Technology

JUNE 27, 2008

In 1996 I wrote Eight Steps to Thriving on Information Overload , which when posted on this blog last year became one of the most popular articles Iâ??ve Articles and Reports. Future of Media Report 2007. Trend map 2007+. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, August 27, 2007 1:24 AM US PT. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. The original article is here: Information Overload - Problem or Opportunity? "We Tracked on August 29, 2007 1:32 PM. Tracked on September 7, 2007 9:39 AM.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. Thanks for the article. I really like this article because I have had a LinkedIn account and I have been completely passive with it and not been wise enough to see the potential.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without. This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Biznology

AUGUST 27, 2013

It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy. Related articles. Now, however, Google’s algorithm have become much smarter than just links, robots, and spiders.

Google 80

Google Social Media PR CAN-SPAM 80

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. These start with searching for articles to analyze.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

markempa

JUNE 14, 2007

I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. Johns article highlights something most of us in B2B marketing have come to accept. Johns article highlights something most of us in B2B marketing have come to accept.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. So are you using metrics that actually help you look forward? What do you think? recent exchange he had with Brian Carroll on his B2B Lead Gene.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 24, 2007

I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. Read More] Tracked on September 06, 2007 at 12:24 AM Comments Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? This article also emphasizes the critical role that the (often overlooked) phone plays in the lead qualification process. Read More] Tracked on February 03, 2007 at 04:14 PM Comments Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

MAY 13, 2007

Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Online Marketing Institute

JUNE 26, 2009

Committees and Councils Media Advisory Council Media Promotions Committee PR/Corporate Communications  American Business Media | About | Privacy Policy | Jobs | Contact Powered By Association Catalyst Association Management Software. To subscribe to Business Media Matters, just send your name, title and e-mail address to info@abmmail.com.

Research 40

Research Marketing Management Media Planning 40

Convince & Convert

JULY 21, 2010

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Check out this timely article. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws. An important reminder. Who owns your content?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. I did not read the article at the time, but did stumble upon it about a year ago.

CMO 48

CMO Work Management B2B Thought Leadership Planning 48

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. He is a top-rated speaker, podcast host, university lecturer, and article writer. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR? Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JANUARY 28, 2011

Earlier this month, I posted an article about usage in the US with a map that illustrated how states compared to each other in terms of Twitter users per capita. The Oregonian was actually one of the first news organizations to start using Twitter, back in 2007, when central Oregon was experiencing major flooding.

Aggregators 28

Aggregators PR Buzz Twitter 28

Directive Agency

MARCH 27, 2017

Any B2B marketer worth their salt will take advantage of this reality and grab, read, and extensively study every B2B marketing strategy book and article that they can find. The New Rules of Marketing & PR by David Meerman Scott.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

markempa

JULY 5, 2007

I came across an interesting article by Greg Oriancant that explains how some historians believe Jefferson developed his “voice of the people” writing style. Despite his fear, Jefferson was getting ready to sell a new and remarkable idea inspired by Thomas Paine’s work “ Common Sense ” that asserted America’s Independence from England.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Onalytica B2B

SEPTEMBER 16, 2015

When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone. Britannia PR. There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. Social Fresh. FalconSocial.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

Biznology

MAY 6, 2014

While I try to draw people into my communities who are interested in digital PR, social media marketing, and online reputation management (ORM), I don’t do a very good job of only creating content about that. According to an article by Spring Metrics , “A 2007 Article in Target Marketing cites 2.9%

Social Media 80

Social Media Media Internet Marketing Blogger 80

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Go over the upcoming lead generation program strategy and what the outcomes of that strategy are expected to be.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120