Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP). Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Driving organic reach and engagement on these competitive platforms is a perpetual challenge for brands.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Walker Sands

FEBRUARY 21, 2024

Although more C-suite executives than ever expect marketing teams to make a measurable business impact, most marketers don’t orient to outcomes. The rest start with channels and then try to connect traditional marketing metrics back to outcomes later. Position : Claim your place in the market and sharpen your competitive edge.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

Martech

JANUARY 26, 2024

These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales. We’ll try to explain why this won’t work and offer a list of more relevant companies who might need their services.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Zoominfo

JANUARY 11, 2021

By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Conduct Qualitative Sales Research.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. This enables sales reps to customize their talk tracks to suit each prospect’s needs. “A Here’s how it works.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

JANUARY 11, 2021

By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. Most prospects begin their buying journey (or at least preliminary research) because of a business-related issue they would like to be solved. Conduct Qualitative Sales Research.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Salesforce Marketing Cloud

MARCH 25, 2024

The term, which stands for “small and medium-sized business,” is a useful one for analysts and researchers tasked with defining the difference between the IT needs of large enterprises and the challenges faced by smaller companies. There’s the standard definition for SMB, of course.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Optinmonster

DECEMBER 20, 2023

Choosing the right keywords can feel like trying to find a needle in a haystack. Super high search volumes can mean super high competition. If a keyword is a ghost town (read: low search volume indicating low competition), ranking high for it won’t do you much good. Do you want to learn how to choose keywords for SEO ?

Keywords 95

Keywords Paid Content SEO Lead Scoring 95

Salesforce Marketing Cloud

DECEMBER 19, 2023

We give specific, tested examples of prompts to use for sales enablement, customer research, social selling, call scripts, objection handling, and negotiation guidance. Advice for C-suites anxious about generative Many business leaders are privately jittery about generative AI. They know they need to do something, but what, and how?

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Salesforce Marketing Cloud

JANUARY 3, 2024

With sales budgets expected to increase , sales teams have an exciting opportunity to work together to try new things and drive revenue for their companies, but this requires a strategic mindset. Would they be better suited in channel sales versus direct sales? The executive suite’s? The economic buyer’s?

Ideal Customer Profiles 64

Ideal Customer Profiles Budget Programs Allocation Buyer Personas 64

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. ”

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. Ahrefs is a great tool for SEO professionals.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Marketing Insider Group

JANUARY 2, 2020

In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition. Decide which technology platforms to use: With a wealth of marketing software on the market, it’s important to research which tools will help your company achieve its goals. Quick Takeaways.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

xiQ

JANUARY 30, 2023

Buyers Shifting to Digital and Virtual B2B buyers are dedicating a significant portion of their sales research time, 27%, to independently researching online , leaving limited time, 5%, for interaction with suppliers. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

SalesIntel

JULY 19, 2023

With the increasing availability of data sources and advanced analytics tools, businesses can harness the power of B2B data to enhance their competitiveness, optimize operational efficiencies, and stay ahead of the curve. Try Before You Buy Your B2B Database Trying a B2B database before purchasing is crucial for several reasons.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Sprout Social

MAY 18, 2023

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. How do they expect us to sound?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Scoop.it

AUGUST 2, 2022

There are four primary steps when planning out your content: Purpose, Audience, Keyword Research, and Competition. Are you trying to sell a service or product? If your purpose is unclear, start by asking yourself a few questions to narrow it down such as: What problem(s) are you trying to solve for your customers?

Rules 64

Rules Planning Content Correlation 64

Adobe Experience Cloud Blog

MARCH 11, 2020

Take steps to gain trust on the first try. According to research by Bain and Company , increasing customer retention rates by 5% increases profits by 25 to 95 percent. Clearly, the research supports Covey’s theory of customer trust. Recent Pew Research Center findings show that among U.S. Enact empathy for your customers.

Ad Building 173

Ad Building Transparency Trust Marketing Impressions 173

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. You can think of our intelligence layer as the foundation upon which the ZoomInfo product suite is built. The data is gathered from millions of sources of information.

Zoominfo 100

Zoominfo B2B Validation B2B Sales 100

Lake One

OCTOBER 17, 2023

Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. We’ll look at the benefits of podcasting, how to create your own, and which podcasts have managed to stand out in a competitive landscape. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

seo.co

APRIL 19, 2023

When the SEO Industry is Growing, But Your SEO Business Isn’t… As an industry that continues to grow, organic search is also extremely competitive. Aiming your words, ads, and sales pitches toward more specific audiences means you’ll instantly reduce your competition and simultaneously increase your relevance to that demographic.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Hinge Marketing

JANUARY 5, 2023

When trying to solve big “why” questions like this, we at Hinge like to turn to the data. As marketing teams produce more and more content on their websites, their ability to rank for more competitive keywords gets stronger. The research shows that buyers are turning to channels where they can listen to an expert speak on a topic (e.g.,

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Biznology

APRIL 30, 2021

The authors provide actionable insights from their research on organizations redefining what effective, forward-thinking leadership can and will need to look like. ” Research: Adding Women to the C-Suite Changes How Companies Think. Every book provides a chance to try another life you could have lived. “U.S.

Fulfillment 104

Fulfillment Lead Scoring Lead Ranking Thought Leadership 104

Sprout Social

MARCH 1, 2023

That foundational knowledge is the basis of product design and research. Today’s marketing collaborator could easily become tomorrow’s competition. Partnering with creators before they decide to go it alone can knock out potential competition before it emerges. Tapping into that knowledge source can be invaluable for brands.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Hubspot

MAY 10, 2023

Your competition might have some very enthusiastic advocates within the company. This blocker will usually try to undermine you at every opportunity — sharing exclusive insights with the competition, making it hard for you to get meetings with key people, or even going so far as to give other decision-makers false information.

Peer-to-peer 80

Peer-to-peer Budget Programs Case Studies Paid Search Agency 80

Martech

SEPTEMBER 14, 2023

You won’t win by trying to defend it all. McKinsey research indicated that only 37% of enterprise decisions were made with the best quality and velocity. As marketing or GTM leaders, shifting to value creation requires research and a strong understanding of your capabilities and customer base. Ignore one-size-fits-all advice.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 130

Optinmonster

FEBRUARY 7, 2022

Try different styles, content, and headlines to see which converts best with your audience. Omniconvert is a market research app that allows you to create behavior-based surveys that monitor and evaluate what visitors do on your website. SimilarWeb can help you to research your competition. Omnicovert. SimilarWeb.

Conversion Rate 95

Conversion Rate A/B testing Optimization Conversion 95

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Outgrow

APRIL 8, 2024

Market Research Feedback Forms Market research forms play a vital role in gathering opinions on market trends , consumer preferences, and competitor analysis. These are just a few examples, but these forms can be customized to suit the unique needs of each situation. You can choose the template style that suits you the most.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. How is online reputation monitoring done?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Advanced Keyword Research Concepts. Identifying User Intent.

Long Tail Marketing 153

Long Tail Marketing Elasticity Tips Public Relations 153

Opt Intelligence

MAY 30, 2022

Consumer behavior is not immune to seasonal changes, and your marketing needs to follow suit. The change in seasons can increase competition around certain topics, interests, and keywords. This is also a great time to try or increase co-registration ads. Summer means kids home from school, more people on vacation.

Marketing & Strategy 70

Marketing & Strategy Marketing Strategy Co-Registration Opt-in 70

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles. Now, it’s the new norm.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

Convince & Convert

JANUARY 6, 2015

Then, we encourage visitors to start a free trial and try out our product on their own. Do Your Research. Instead, research the real differences between your product and its competition. We include a link underneath our comparison chart where visitors can report errors in our research. Then, share your findings.

Peer-to-peer 144

Peer-to-peer Campaigns Effectiveness Comparison 144

Huptech Web

AUGUST 11, 2023

Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? The answer lies in the art of Keyword Research!

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Hubspot

FEBRUARY 28, 2022

Or, it might be a representative from an agency trying to explain their firm's services' value to a potential client. Client pitches are less about pushing a one-time fix and more about trying to establish a long-term relationship. After all, you're trying to turn your audience into clients — not just buyers.

Work Management 54

Work Management Marketing Management Lock-In Peer-to-peer 54