Martech

APRIL 4, 2023

Articles read by people who are like the reader. You can rely on general site statistics from your other readers. How to classify content The magic behind content recommendation relies on classifying content to match your and the reader’s goals. Keywords or tags. Word density in the article. Categories. Get MarTech!

Marketing Websites 115

Marketing Websites Content Marketing AI Tagging 115

Exo B2B

MARCH 6, 2024

In content marketing, do we write for search engines or for readers? Create quality content: Add value for your readers with informative, relevant and engaging articles. Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Biznology

DECEMBER 7, 2017

Use keywords for the image file name, description, alt tag, title, and caption. Header tags. Readers will want to spend time reading content and come back again and again for more. The proper use of header tags will break up the content you’re sharing into sections that make it easier to read your information.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Marketing Insider Group

FEBRUARY 23, 2021

They should also help lead readers to the next stage in the buyer’s journey. Include visuals (like graphs, charts, quotes, and other graphics) to engage readers. Don’t forget to include a strong call to action at the end to encourage readers to work with you so they can achieve similar results. Source: Gartner.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

FMG Suite

APRIL 25, 2024

Such information is perfect for an email because it’s short and sweet, and you can always link to the original blog to attract more readers. This engages your reader and implies that you have a solution. Try to direct your inquiry toward a problem the reader might be having. Most readers are used to receiving text-based emails.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

ConvertKit

FEBRUARY 9, 2021

Email fatigue happens to readers when you send them too many emails. Knowing certain data points about your email subscribers will help you know where they are on their journey and can help you continue to move them along from blog reader to email subscriber to customer. You’re so over hearing from them. You’re not invested.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Anyword

DECEMBER 28, 2022

Ignoring meta tags. Meta tags provide additional information about a web page, such as the page title and description. So, forgetting to include meta tags can have a negative impact on SEO efforts. Use keywords to give readers an idea of what the content is about, but make sure to use them in the context of the content.

SEO 98

SEO Copywriting Lead Scoring Lead Ranking 98

Marketing Insider Group

FEBRUARY 15, 2021

Delivers a good experience for the reader, including excellent UI (user interface) and UX (user experience), across all devices. Follows SEO best practices : Keyword in the title, first paragraph, meta title and description, alt tags, and throughout at no more than 3% of the content. and create an experience for the reader.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Litmus

JULY 12, 2022

Email clients can render bullet points in very different ways, encouraging some email builders to avoid them altogether or use tables to force them into order, making it hard for subscribers using screen readers. Using list tags for HTML bulleted lists. <ol> indicates an ordered list, or a numbered list of items. <li>

Class 97

Class Tagging Verticals Order 97

Optinmonster

APRIL 17, 2023

It typically tells the reader what the email is about. The subject line should give readers a good reason to open the email. Including the subscriber’s name, geographic location, or topic preferences in the subject line can catch the reader’s attention. Many readers are skimming quickly through their email inboxes.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

ClearVoice

MAY 10, 2022

These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. Understanding meta tags. Before we go any further, let’s be clear about exactly what meta tags are and how they work. Focus on the reader. Focus on the reader.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

seo.co

FEBRUARY 19, 2021

And it all starts with mastering the H1 (header) tag. What Is an H1 Header Tag? Within this HTML are various “tags,” or short pieces of code that provide instructions or content. In HTML, there are actually six different heading tags designed to inform a browser (or a search bot) which headers are most important.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

BenchmarkONE

DECEMBER 1, 2022

This brings us to the next underutilized Instagram feature: shopping tags. Instagram shopping tags enable you to tag your products in the photos and videos you share. Viewers simply tap on the shopping tags to purchase or learn more about the product. What’s important in this case is the Instagram geolocation tag.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Spiralytics

JULY 19, 2023

If a blog post spends 1,500 words vaguely explaining a concept or idea, it won’t provide any value to readers. Readers look for organized posts where they can find their answers quickly. Add sub-topics and answer FAQs to make your piece more comprehensive and helpful to readers. The most crucial is the Header 1 tag.

CMS Development 91

CMS Development Optimization SEO Practices 91

SmartBug Media

DECEMBER 19, 2022

These tags are crucial for web accessibility. Screen readers will read an alt attribute, telling the user what the image is on their display. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. This HTML code tag gives your webpage a title. Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Sprout Social

APRIL 26, 2023

included a list of takeaways that provided readers with insights, while also teasing the full article) The link-included posts had shorter text overall. Where the link-in-comments post copy was designed to be social-first, this copy was geared towards getting readers to click through to the article. Include your link in the post.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Navigate the Channel

DECEMBER 15, 2023

Just as a thoughtful gift delights the recipient, content tailored to your audience’s needs and preferences delights your readers and potential customers. This includes optimizing title tags, meta descriptions, header tags (H1, H2, H3, etc.), and ensuring proper keyword usage throughout your content.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Top Rank Marketing

APRIL 3, 2024

While you may not spend years on your work like Jonas, you don’t want your efforts to go unnoticed; ensure the two to three sentences of your LinkedIn text post start strong and capture the reader’s attention – testing proves you can increase reader retention by 30% by doing so. Be sure to do so within the first hour.)

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Top Rank Marketing

DECEMBER 15, 2023

MarketingProfs New Study Reveals Clear Writing Tips for B2B Marketers [Report] When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

RebelMouse

FEBRUARY 9, 2024

They were also looking for a complete strategy overhaul to give their readers more reasons to stay on their site and build loyalty. Previously, the site was heavily based on tags with only a few categories, which wasn’t the ideal way to organize all of the content. The website architecture was old and it hadn’t been updated.

CMS Development 74

CMS Development SEO Work Management Tagging 74

Brightedge

MAY 1, 2020

Here are a handful of things to consider while attracting readers to keep them on your site. Choose a topic that you’re knowledgeable about and is relevant to your reader and brand. This is an opportunity for you to serve as an expert resource for your readers. Get your readers want to take the time to absorb your blog.

Lead Ranking 85

Lead Ranking Lead Scoring Tagging Keywords 85

Optinmonster

OCTOBER 31, 2023

They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. Amidst this sea of information, the headline guides readers to the content that matters most. Readers should instantly grasp the topic or offer being presented without any ambiguity.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Parse.ly

MARCH 30, 2023

Set performance goals Tag AI-assisted content Use the Parse.ly Step 2: Tag AI-assisted content Create a consistent tagging system for all AI-assisted content on your site. dashboard for analysis Once you’ve established your AI tagging and publishing process, use the Parse.ly Step 3: Use the Parse.ly

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

Litmus

APRIL 16, 2019

But sometimes, we forget to set ALT tags for our images, use a color combination that’s difficult to read, or fail to optimize our emails for screen readers—and that alienates some of our subscribers. To prevent that from happening, you’ll have to let screen readers know what language your email is written in.

Email Marketing 58

Email Marketing Tagging Paid Search Agency Class 58

ClearVoice

APRIL 7, 2023

LinkedIn allows users to add up to three keyword tags to each long-form post. Tags make your content more discoverable by readers that don’t yet follow your posts. When they click on a shared tag on another user’s post, they might come across your content as well.

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Conductor

MAY 27, 2020

When a reader finds you on search, they should be able to tell from the URL what’s in the content. Page Title & Title Tags. Your title is the first thing readers and search engines use to evaluate your content. . Remove the noise from your title tags by keeping them under 512 pixels and 55 characters.

SEO 110

SEO SERP Tagging Keywords 110

BOP Design

JULY 30, 2021

Is the data you are presenting to the reader engaging and informative? You should also experience a much lower unsubscribe rate as these readers grow familiar with your brand messaging. You can even add merge tags to personalize emails even further. Click-Through Rates. Need help fine-tuning your B2B email marketing campaigns?

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

SmartBug Media

APRIL 15, 2024

We kept learning and refining as SEO eventually shifted to organic keyword use, backlinking, and meta tags, leading to better value that helped readers and search engines understand content relevancy. Statistics: Add data to content to boost authority and encourage readers to learn more from you and your website.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Scoop.it

MARCH 7, 2024

It’s also complete with ALT text and ARIA tags for users with screen readers. Evaluate SEO content on your websites, looking out for HTML features like alt attributes, proper labeling and validation messages for web forms, and HTML tags. Each element on it has a predictable and logical order.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Anyword

SEPTEMBER 22, 2022

If your readers know that you’re being compensated for anything that you recommend or endorse, they’ll be more likely to trust your opinions and buy what you recommend. On the other hand, if you don’t disclose affiliate links properly, then your readers may not trust what you say or may even accuse you of hiding something from them.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Litmus

AUGUST 17, 2021

Microsoft claims they block images to help their readers avoid viewing potentially offensive content as well as protect them from malicious code. Keep your text in paragraph and header tags. ALT text is the text that shows up when images aren’t displayed or is read aloud when your subscriber is using a screen reader.

Bandwidth 128

Bandwidth Paid Search Agency Tagging Display 128

Launch Marketing

JUNE 8, 2022

While it is important to balance the text content and imagery, it is as equally important to ensure there is sufficient text so the reader can take away actionable information. Many readers like to skim through emails, so omit “fluff” or extra details when possible. eBooks: eBooks incorporate valuable information and visual elements.

Content Marketing 127

Content Marketing Paper Content SEO 127

Convince & Convert

DECEMBER 15, 2023

As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags. Use most relevant hashtags—the ones that best describe your post Avoid using too long or extremely crowded tags. Now, it’s completely different.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Set Up Tracking: Implement tracking pixels or tags on your website to capture user data and enable retargeting. See more about how marketers are using MarTechBot here.

Paid Content 86

Paid Content Campaigns Allocation Marketing AI 86

Litmus

FEBRUARY 29, 2024

While we would recommend keeping your content concise and to the point—as we know that readers spend on average only 8.97 An understandable conclusion to jump to when considering how to stay under that Gmail clipping limit is to think that you have to severely shorten your content. Fortunately, that’s not necessarily true.

Template 80

Template Tagging Display Email Marketing 80

Contently

NOVEMBER 10, 2022

Send requests to your freelance team to get their unique perspective on an idea, then organize those pitches by tag or status. Docalytics shows marketers over 17 metrics to make sense of engagement, including views per page, time spent on that page, and heat maps that show where readers interact with your content the most.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130