Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Using Video on Social Media. Another format that brands and individuals can use is video. Video is, of course, one of the most popular types of content. They’ll be there to offer their expert opinion.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. million videos and Twitter users send 511, 200 tweets—per minute! When asked their opinion during our recent Index survey, 9% of our consumer respondents wrote in Nike as the best brand to follow on social.

Advertising Agencies 134

Advertising Agencies Youtube User-Generated Content Storytelling 134

Sprout Social

NOVEMBER 27, 2023

They all have informed, unique and rich opinions and are hungry for a platform to share their expertise. Monthly member spotlights, speakership opportunities and our member-led webinars and peer groups help Arb members do just this. They aspire to build their own personal brand outside of the brand(s) that they represent on social.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Brandpoint

MARCH 3, 2022

TikTok’s role in promoting the games TikTok has been a crucial avenue for the Olympics to get some spotlight coverage from external sources, like athletes. This video from Canadian athlete Natalie Corless follows a current trend while showing off her Olympic accommodations.

Advertisements 127

Advertisements Advertising Paid Search Agency Ethics 127

Spiralytics

NOVEMBER 14, 2023

Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SocialPilot

JANUARY 11, 2024

Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn. Also, don’t forget that posting at the best times is just one factor in getting you in the spotlight. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Izea

OCTOBER 13, 2022

However, slow fashion has recently crept more into the spotlight, thanks to the rise in ethical and sustainable fashion influencers. She mostly shares style inspiration videos, opinions on controversial events regarding gender, race and the environment, and fashion tips. Marielle Elizabeth. Kate Caric. Jazmine Rogers.

Ethics 52

Ethics Blogger Transparency Education 52

SocialPilot

FEBRUARY 11, 2024

Find me influencers out there with hobbies or skills we can spotlight in our [specific] content. Videos, pics, or blogs: What’s the secret sauce for [niche market] content that converts? Videos, photo dumps, carousels? Videos or pics – what should our influencers focus on to get [specific niche] buzzing? Let’s find out.

Sales Management 90

Sales Management ROI Planning Work Management 90

Hubspot

FEBRUARY 6, 2020

Think of the concept of DLCs (downloadable content) in video games. If a video game's marketing highlighted all of the features that are only available through an extra purchase of downloadable content, that's not being realistic or accurate with a marketing message. Customer stories or product demos do the talking for you.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Sprout Social

NOVEMBER 28, 2022

Celebrate and share stories about your company culture with an employee spotlight Story series. These can feature quotes, a casual video series Q&A, employee tips—the options are endless. Ask followers’ their opinion on a topic. Cute Instagram story ideas. Create a game. Instagram story question ideas. Start a quiz.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

EveryoneSocial

MAY 19, 2022

Plus, regularly asking for feedback is itself a step in the right direction because it shows employees that the company values their opinions. Instead, provide them with blogs, videos, memes, and posts they actually want to share with their personal networks. We ask them to film social videos to promote blog posts and podcast episodes.

Brand Identity 52

Brand Identity Branding Peer-to-peer Content 52

Convert

OCTOBER 4, 2023

With the hope of igniting their interest so they make the transition from opinion-based to data-driven more easily. Start with the Right Intention: Everyone is an Experimenter In this video clip, John Ostrowski is sharing his experience with Nick at Wise Publishing. Primal, if you may. It’s very likely you’ll get different responses.

Budget Programs 59

Budget Programs Lead Ranking Paid Search Agency Marketing Proposals 59

B2B Marketing Traction

MARCH 13, 2012

A blog is defined as a web site that contains writings based on experiences, observations, and opinions. You can write about customer stories and you can video blog them as well. Employee spotlights – customers love to see their favorite contacts at your company featured.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. Google Testing Additional Structured Snippets Options.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Vision6

APRIL 4, 2023

While B2C audiences may prefer more visually appealing content like product photos or videos. Survey/Feedback Emails These emails are used to collect feedback or opinions from customers or subscribers. B2B audiences tend to respond well to case studies, whitepapers, and other informative content. Source: Really Good Emails 3.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Marketing Insider Group

MARCH 9, 2021

Framing this in content, whether it’s videos, social media posts, email, or blogs, matters to the concept of “getting” your customers. They grew up online and have different opinions and experiences than older generations. The spotlight is there, rather than on the customer. COVID-19’s Impact on Buyer Behavior.

Product 53

Product Content Marketing Lead Ranking Planning 53

Contently

AUGUST 12, 2016

Blizzard’s newest video game, Overwatch , is one of the most critically acclaimed and beloved games of 2016, thanks largely to its amazing cast of playable characters. The video game magazine Kill Screen may have put together the best tribute to those champions yet. He will only be replaced by others. Selected by Noah Waldman.

Facebook 60

Facebook Opinions Act-On Internet Marketing 60

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. You’re building trust through UGC, one review, photo, or video at a time.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

KoMarketing Associates

DECEMBER 27, 2016

In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. Google Testing Additional Structured Snippets Options.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Computer Market Research

APRIL 13, 2017

Create reference videos/guides for program process. The more you attempt to understand partners’ objectives, and solicit their opinion, the more they will view your company as a strategic asset. Spotlight a great event that took place. Email blasts. Message board function on your site or partner portal. Semi)annual conference.

Advertising Agencies 60

Advertising Agencies Webinar Metrics Marketing & Strategy Work Management 60

Computer Market Research

APRIL 13, 2017

Create reference videos/guides for program process. The more you attempt to understand partners’ objectives, and solicit their opinion, the more they will view your company as a strategic asset. Spotlight a great event that took place. Email blasts. Message board function on your site or partner portal. Semi)annual conference.

Work Management 60

Work Management Marketing Management Advertising Agencies Blast Campaigns 60

ClearVoice

JUNE 23, 2020

Especially if you specialize in video testimonials. Agency testimonials tend — when the client allows — to shine a spotlight on the creative process and the relationship between client and agency. People like to talk and share opinions. What is a testimonial? A testimonial is very similar to a referral or recommendation.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Marketing Craftmanship

MARCH 16, 2012

High-value exposure puts an exclusive spotlight on your company’s intellectual capital, underlying values or narrative, and typically allows you to control all or most of the content. Contrary to conventional wisdom, less publicity can be better…if it is high-value media exposure.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Hubspot

JANUARY 30, 2020

Some have videos to pair with those recipes, as well as social media channels that all connect to the blog in some way. There's something about travel blogs that are so relaxing, in my opinion — seeing pictures of gorgeous destinations is always a treat. As a self-proclaimed foodie, food blogs are my favorite types of blog.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Conductor

JUNE 4, 2020

There are too many players, stakeholders and opinionators in every organization. There’s something to be said about seeing and hearing these tips and tricks in video format (plus I have some pretty great dad jokes mixed in you surely won’t want to miss). Check out and share the C3 SEO Tips & Tricks Video. Getting It Done. #30

SEO 64

SEO Tips SERP Forrester 64

Scoop.it

MARCH 26, 2019

Comprehensive sales training that contains the right documents, videos and other supporting materials can help to improve sales activity quickly, highlighting how reps should interact with prospects, as well as the most effective ways of using various sales channels. Enabling Your Reps with Sales Training. Create Proven Sales Presentations.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

EveryoneSocial

APRIL 2, 2019

All these social posts and spotlights can impact buyers decisions and opinion of your brand. Electronic Arts : The popular video game publisher also focuses heavily on their employer brand, social media, and employees on social. Saves your company money. Creating a positive employer brand can save your company money.

Social Media 89

Social Media Ad Building Brand Identity Branding 89

Hinge Marketing

JUNE 14, 2021

Many firms use industry-focused newsletters to demonstrate their thought leadership content and spotlight key industry specializations and areas of expertise. Second, it has inherent credibility because it is based on data, rather than opinion. Figure 5: Premium Content available in Hinge University. Industry Newsletters. Case Studies.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. Video, audio, and documents that can be used to communicate your mission. Your website should clearly communicate what you do, who you are, and why you’re doing it.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. Video, audio, and documents that can be used to communicate your mission. Your website should clearly communicate what you do, who you are, and why you’re doing it.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Hubspot

JULY 19, 2018

Whether you’re making your first or your 15th real estate investment, Fundrise has helpful how-to articles and opinion pieces to help you make the right choices for now and tomorrow. Must-read post: Send Video to Your Sphere of Influence Using Facebook Ads. Must-read post: 10 Ways to Take Territory in the Fourth Quarter. Housing Wire.

Lead Scoring 90

Lead Scoring Lead Ranking Peer-to-peer Curation 90

Hubspot

DECEMBER 13, 2017

The phrase “the best hardest job” that often gets applied to parenting also holds for management in my opinion. A peek at entry-level content creation jobs reveals that employers are now looking for video and design skills in addition to writing. 8) You spend less time in the spotlight. of which I have neither.

Peer-to-peer 78

Peer-to-peer Hubspot Fulfillment Spending 78

NuSpark Consulting

OCTOBER 28, 2011

You can also generate more interest by incorporating video into your posts. Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. You won’t have to write as much on those—let the video do the talking. . From Rachel Franco.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. Video, audio, and documents that can be used to communicate your mission. Your website should clearly communicate what you do, who you are, and why you’re doing it.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. Video, audio, and documents that can be used to communicate your mission. Your website should clearly communicate what you do, who you are, and why you’re doing it.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

ATAK Interactive

JULY 27, 2017

This includes information on your home page, an ‘About’ page sharing what you do and who leads your organization, and a blog where your team can share news and opinion. Video, audio, and documents that can be used to communicate your mission. Your website should clearly communicate what you do, who you are, and why you’re doing it.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

Outbrain

MAY 5, 2021

If you make decent sales from your website, put the less-popular products on the marketplace to give them the spotlight. Product videos: A product video shares information about the product features and how it works. Product videos can have different formats, including product demos , how-to, unboxing, close-ups or reviews.

eCommerce 32

eCommerce Trends Work Management Marketing Management 32