B2B Marketing Traction

DECEMBER 10, 2014

None of these will work if you don’t figure out the number one most important thing. If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. Maybe your product or service idea is born from your own experience with pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? Do you have a quality assurance or testing process for your product or service that you can convey in a video? Take a popular ad and parody it for your product, service or company.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. Why isn’t your marketing working? They also buy because they feel good about the company that manufactures or supplies a product or service. In solving a business problem with your product or service, are you also solving some human problems? You actually have a marketing budget.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MARCH 13, 2015

Marketing providers recommend the wrong marketing tactics, lack transparency and fairness when pricing services, and propose marketing tactics before analyzing and understanding their clients for a variety of reasons. If you don’t understand your industry, you may offering the wrong services, pricing and more.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

APRIL 17, 2015

A professional services company found me online last week and inquired about my outsource marketing services. It’s something to consider – the extra work is not for everyone. Provide links to your and others’ content about your products, services and industry. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter. CMOs can work more closely with CIOs to find and implement digital marketing solutions.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

DECEMBER 9, 2014

What marketing activities can you do when your product or service isn’t even ready? Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do!

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MAY 11, 2015

By the way, Geiger is headquartered in my home state of Maine, and they provide great products and service. ). Get some customer-produced video testimonials about your products or services? There are many useful, safety related items that can be worked into a campaign about how much you value your customers and their well-being.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? And, we’ve found that there are a some hidden issues when working with WordPress that you need to be aware of. Note: WordPress has plugins that allow the client or non-programmers to do much of this work.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

APRIL 15, 2013

While this is a change from the way it worked before, I think that this change is a good one. This very “lack of control” with the way it worked before may have been one of the many things preventing businesses from using Facebook. . Contact us today about our social media services. Facebook b2b social media'

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. I know I was vague in the above example, but for all our client work, we keep the details strictly confidential. How do you create a positioning statement? Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Your SEO vendor doesn’t designate that their services are done as “work for hire.” Or, did you actually pay to get your website demoted from the results or even delisted?

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

OCTOBER 24, 2014

They work long hours. They provide others with jobs and add value through their products and services. Employees are motivated and take more pride in their work. Who knows – they may share the creative work from the campaign with others they know and help spread the word! Most business owners love their business.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

DECEMBER 12, 2014

I try to acknowledge the work and effort that has gone into marketing design in the past. I worked with a client to launch two new product lines. Business owners sleeping with marketing staff, lying about their product or service, misrepresenting facts. They are probably emotional about the ugly baby – they may love it.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. What to Do When Someone Steals Your Work. Keep creating valuable and helpful content and messages.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JUNE 28, 2012

Blog Post Categories Should Mirror Your Products and Services. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. We provide blog strategic and tactical planning services as well as blog ghostwriting.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JUNE 23, 2014

It’s by mapping your customer touch points (read my previous post about this, Improve Service with a Customer Touch Point Map ). Identify a variety of ways to communicate with your customers and let them choose what works for them. Do they prefer to listen to a podcast version of the blog while driving or working out at the gym?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 19, 2015

I know Terry from my work on the board of the Association for Strategic Planning. A featured article related to your work, product or services. New Incite provides writing, editing and production services so that you can focus on the day-to-day aspects of your business. A list of upcoming events. Some Rights Reserved.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

JUNE 14, 2012

Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. They go on to mention that professional service providers often equate the brand with themselves personally, because they are the deliverable.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 26, 2013

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Does your CRM system need work? Buying cycle, you say? . Marketing Soapbox Role of the CMO CMO marketing'

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

MAY 2, 2014

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Flickr Photo by Scott McCleod, Some Rights Reserved.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JANUARY 25, 2013

Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. I know it worked “then,” but if you spend on it now, you’re just throwing your money away. If you’re not engaging in social media, now is the time.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

FEBRUARY 5, 2016

Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business. Year ago, a client firm – an IT services company – insisted on including Macromedia Flash in their web site update.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

APRIL 1, 2015

They are so focused on the one message for the email they are working on, they can lose site of the big picture. If you are a professional service provider, you should consider having both your name, title (what you do) and your headshot photo at the top of the email. And, your call-to-action has to work! Is yours clear?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. We may be part of the problem, not working on a solution. Consultants are usually hired to work on a solution. For example, I worked with a non-profit a couple of years ago. I get to choose with whom I work.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 15, 2010

At New Incite we call this our Back Office Social Media Support service ( shameless self-promotion plug #1 ). With the Back Office Social Media Support service, we do the behind the scenes research, consulting and content creation and provide it to you for approval. What do you think? Is social media outsourcing right or wrong?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. And finally you can hire outsource resources to either support your efforts or do the work for you. For more information, please visit our Content Creation service page.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

APRIL 3, 2013

A cost scenario for working with an outsource marketing firm or CMO for Hire can be as follows, depending on the amount of work and time your outsource resource has to spend: Senior-Level Pro. Monthly Fee. Annual Total. Hourly, Retainer, or % of Project. 2,000 – $8,000. 24,000 – $96,000.

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

JANUARY 27, 2011

When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. He was a master at the pitch, and we felt great working with him. A pitch without results leave the business owner and client unsatisfied and burned by the marketing service provider.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. Here are __ critical factors beyond making sure everything on your website works and there are no broken links (that should be a given). It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 10, 2012

The About Us page may have a headline “About Our Services,” when it could say “About Our Printing Services” or “About Our Printing Services for Realtors.” ” Blog Post Headlines that Work. ” Instead of “Why Hire Us?”

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

DECEMBER 26, 2011

Here’s how my company logo and a couple service logos display on my Facebook company page: LinkedIn also displays logos in a thumbnail on its company pages, so the problem crosses over many online uses, especially in social profiles. This works especially well if you are a known brand.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 13, 2012

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors need or want.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

MARCH 23, 2012

I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” ” Most of the answers you will find are from the service-providers who make money on PPC.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100